Haq's Musings

Riaz Haq writes this data-driven blog to provide information, express his opinions and make comments on many topics. Subjects include personal activities, education, South Asia, South Asian community, regional and international affairs and US politics to financial markets. For investors interested in South Asia, Riaz has another blog called South Asia Investor at http://www.southasiainvestor.com and a YouTube video channel https://www.youtube.com/channel/UCkrIDyFbC9N9evXYb9cA_gQ

Showing posts with label Meat. Show all posts

Tuesday, January 6, 2026

Pakistan Household Survey HIES 2024-25 Raises More Questions Than It Answers

Recently released HIES 2024-25 household integrated economic survey by Pakistan Bureau of Statistics (PBS) raises more questions than it answers. For example, it shows that Pakistani households are buying lower amounts of basic food ingredients like wheat, meat and eggs in the last four years, implying that people are eating less to cover other expenses, like electricity and gas. But it doesn't explain why the households have reported significantly lower purchases of these items than production reported recently by the PBS. What is the source of this discrepancy? Is the data flawed? Or, is it missing a new trend toward less home cooking? Is the young urbanized population buying more prepared foods? Are they ordering out more often using ubiquitous food delivery services? Let us try and understand it in more detail.

21% Pakistanis Buy Tandoori Nan. Source: Gallup Pakistan

Data Discrepancy:

There is a significant discrepancy in household data for per capita monthly consumption of basic food ingredients like wheat, meat and eggs. For example, the HIES 2024-25 reports 6.59 Kg of wheat consumption per capita per month, which translates into 79 Kg per person per year. The wheat production data from PBS shows 30 million tons or 120 Kg per capita in 2025. We know that Pakistan did not export wheat last year. So what happened to the 41 Kg per capita difference? It is 30% of the total production reported, too large to be explained away as waste in the system. It was most probably bought by food businesses and eventually consumed by Pakistani households. There are similar discrepancies in meat, eggs and other food data, with reported household consumption being far below production.

Household Food Items Purchase Data. Source: HIES 2024-25

Prepared Foods:

A 2025 Gallup survey revealed that 21% of Pakistanis buy tandoori naan. Pakistan's prepared food market is experiencing robust growth, with the Convenience Food sector valued at $6.91 billion in 2025, projected to grow at 5% annually, driven by Ready-to-Eat (RTE) meals and frozen foods, especially RTE/RTC (Ready-to-Cook) products like frozen snacks. Key trends include rising demand for time-saving, convenient options due to urbanization, growing health consciousness (organic/natural), and dominance by flexible packaging, with online delivery also expanding rapidly.

Urbanization in Pakistan. Source: World Bank

Urbanization:

The World Bank researchers have recently concluded that 88% live in urban areas. Their conclusion is based on satellite imagery and the Degree of Urbanization (DoU) methodology. The official Pakistani figures released by the Pakistan Bureau of Statistics (PBS) put the current level of urbanization at 39%. The source of this massive discrepancy is the government's reliance on administrative boundaries rather than population density and settlement patterns, according to the World Bank working research paper titled "When Does a Village Become a Town?".

Ultra-Processed Foods:

Ultra-processed foods (UPFs) like biscuits, sugary drinks, chips, and packaged snacks, are a growing concern in Pakistan. Such foods are contributing to rising obesity, diabetes, and heart disease. Obesity causes non-communicable diseases (NCD) which are now among the leading causes of death in Pakistan.

To deal with the obeseity crisis, several Pakistani pharmaceutical companies have started domestic production of generic versions of GLP-1 (Glucagon-Like Peptide-1) drugs Ozempic/Wegovy (Semaglutide) and Mounjaro/Zeptide (Tirzepatide).

Food Delivery Services:

Pakistan's food delivery market is experiencing rapid growth, projected to hit $2.35 billion in 2025, driven by high smartphone penetration, a young urban population, and increased convenience-seeking, with Foodpanda dominating but facing a growing trend of direct restaurant ordering and a demand for diverse, tech-enabled options despite past economic challenges.

Street Food Growth:

With rising urbanization, the street food sector in Pakistan is vibrant and growing. It is crucial for livelihoods and affordable food. Deeply embedded in culture, choices range from savory samosas and chaat to bun kebabs, pakoras, pani puri, and biryani, popular for convenience and taste.

Fast Food Boom:

Pakistan’s fast food industry is experiencing rapid growth, making it the 8th largest fast food market globally. With a large consumer base, the demand for fast food continues to grow, contributing to the economy in significantly. The industry’s annual growth rate stands at 20%, highlighting its rapid expansion and increasing consumer preference for quick-serve meals.

Summary:

The HIES 2024-25 report recently issued by Pakistan Bureau of Statistics implies that Pakistani households are eating less to save money to pay for rising energy bills. I think this is misleading for two reasons: 1. It does not explain why reported household consumption figures are significantly lower than per capita production of these food items and 2. It completely ignores the impact of rapid urbanization that is causing Pakistanis to change their eating habits, such as consuming increasing amounts of prepared foods.

Wednesday, April 18, 2018

Pakistan Daal Consumption Declines Sharply As Meat Consumption Rises

Pakistan's per capita daal (pulse) consumption has sharply declined to about 7 kg/person from about 15 Kg/person in 1960s, according to data released by Food and Agriculture Organization and reported in Pakistani media. Meat has replaced it as the main source of protein with per capita meat consumption rising from 11.7 kg in 2000 to 32 kg in 2016. It is projected to rise to 47 kg by 2020, according to a paper published in the Korean Journal of Food Science of Animal Resources.

USDA Food Chart

Rising Incomes:

FAO report titled "State of Food and Agriculture in Asia and the Pacific Region" said rising incomes in developing nations are causing a shift from plant proteins — such as those found in pulses (daal) and beans — to more expensive animal proteins such as those found in meat and dairy.

According to the Household Integrated Surveys of Pakistan, the average monthly household income in the country jumped 15% from Rs. 30,999 in 2013-14 to Rs. 35,662 in 2015-16.

Food Consumption By Quintiles in Pakistan

Pulses Consumption:

Per capita consumption of pulses in Pakistan has sharply declined from about 15 kg per person a year to about 7 kg per person a year, found a new report of the Food and Agriculture Organization (FAO) of the United Nations.

Daal (Pulse) Consumption Trend in South Asia. Source: FAO

In neighboring India, too, the consumption of pulse declined from about 22kg per person per year to about 15kg per person per year. In Sri Lanka, however, pulse consumption seemed to have fluctuated between 5kg and 10kg per person per year since 1960, except for a sharp drop from 1970 to 1985, the report said.

Dairy Consumption:

Economic Survey of Pakistan reported that Pakistanis consumed over 45 million tons of milk in fiscal year 2016-17, translating to about 220 Kg/person.

FAO's "State of Food and Agriculture in Asia and the Pacific Region" says that Mongolia and Pakistan are the only two among the 26 countries in Asia Pacific region where per capita milk consumption exceeded 370 grams/day.

Meat Consumption:

Pakistan's per capita meat consumption has nearly tripled from 11.7 kg in 2000 to 32 kg in 2016. It is projected to rise to 47 kg by 2020, according to a paper published by the United States National Library of Medicines at the National Institutes of Health (NIH). Organization for Economic Development (OECD) explains that meat demand increases with higher incomes and a shift - often due to growing urbanization - to food preferences that favor increased proteins from animal sources in diets.

Meat Production in Pakistan. Source: FAO

The NIH paper authors Mohammad Shoaib and Faraz Jamil point out that Pakistan's meat consumption of 32 Kg per person is only a third of the meat capita meat consumption in rich countries like Australia and the United States.

A study published in Proceedings of the National Academy of Sciences and Nature magazine reports that Pakistanis are among the most carnivorous people in the world. After studying the eating habits of 176 countries, the authors found that average human being is at 2.21 trophic level. It put Pakistanis at 2.4, the same trophic level as Europeans and Americans. China and India are at 2.1 and 2.2 respectively.

Chicken Vs Daal:

IN 2016, Pakistan's then finance minister Ishaq Dar suggested to his countrymen to eat chicken instead of daal (pulses or legumes). To some, the minister sounded like Queen Marie-Antoinette (wife of France's King Louis XVI) who reportedly said to hungry rioters during the French Revolution: “Qu'ils mangent de la brioche”—“Let them eat cake”?

It was indeed true that some varieties of daal were priced higher than chicken. For example, maash was selling at Rs. 260 per kilo, higher than chicken meat at Rs. 200 per kilo. But other daals such as mung, masur and chana were cheaper than chicken.

The reason for higher daal prices and relatively lower chicken prices can be found in the fact that Pakistan's livestock industry, particularly poultry farming, has seen significant growth that the nation's pulse crop harvests have not.

Summary:

Per capita daal consumption is falling while meat and milk consumption is rising in Pakistan with rising household incomes. According to the Household Integrated Surveys of Pakistan, the average monthly household income in the country jumped from Rs. 30,999 in 2013-14 to Rs. 35,662 in 2015-16. Pulse consumption has sharply declined to about 7 kg/person from about 15 Kg/person in 2000, according to data released by Food and Agriculture Organization and reported in Pakistani media. Meat has replaced it as the main source of protein with per capita meat consumption rising from 11.7 kg in 2000 to 32 kg in 2016. It is projected to rise to 47 kg by 2020, according to a paper published in the Korean Journal of Food Science of Animal Resources.

Median Incomes in India and Pakistan

Riaz Haq's Youtube Channel

PakAlumni Social Network

Thursday, October 12, 2017

Pakistan Meat Industry Experiencing Strong Growth

Pakistan per capita meat consumption has nearly tripled from 11.7 kg in 2000 to 32 kg in 2016. It is projected to rise to 47 kg by 2020.

Rising Incomes and Meat Consumption:

Pakistan's per capita meat consumption has nearly tripled from 11.7 kg in 2000 to 32 kg in 2016. It is projected to rise to 47 kg by 2020, according to a paper published by the United States National Library of Medicines at the National Institutes of Health (NIH). Organization for Economic Development (OECD) explains that meat demand increases with higher incomes and a shift - often due to growing urbanization - to food preferences that favor increased proteins from animal sources in diets.

Meat Production in Pakistan. Source: FAO

Pakistan Meat Exports. Source: Express Tribune

Rapid growth in meat production and exports is supported by an ongoing livestock revolution in the country. The Pakistani livestock sector now contributes about 56.3% of the value of agriculture and nearly 11% to the overall gross domestic product. Milk is the single most important commodity in this sector.

Future Growth:

“In the next three to five years, livestock sector should grow 4-5% per annum and its contribution to GDP looks set to remain in double digits”, says a senior official of the Ministry of National Food Security and Research according to Dawn newspaper. In FY16, livestock growth was 3.6% and its 11.6% contribution to GDP value-addition.

Downside:

While the global meat industry provides food and a livelihood for billions of people, it also has significant environmental and health consequences for the planet. The key is moderation in meat consumption to maintain good health and protect the environment.

Summary:

Pakistan's per capita meat consumption has nearly tripled since 2000. It has grown with higher per capita incomes and increasing urbanization. Meat exports are also accelerating at a rate of 30% a year. Meat consumption and exports are supported by an ongoing livestock revolution in the country. The Pakistani livestock sector now contributes about 56.3% of the value of agriculture and nearly 11% to the country's overall gross domestic product. Milk is the single most important commodity in this sector.

Related Links:

Haq's Musings

Meat and Dairy Revolution in Pakistan

Pakistanis Are Among the Most Carnivorous

Eid ul Azha: Multi-Billion Dollar Urban-to-Rural Transfer

Pakistan's Rural Economy

Pakistan Leads South Asia in Agriculture Value Addition

Median Incomes in India and Pakistan

Friday, June 27, 2014

Indians Love Pakistani Spicy Grilled Meats

"When Delhi's Press Club organised an evening of Pakistani food and music, flying in chefs from Islamabad, the racks of richly-spiced meat on the grill quickly ran out as hundreds of Indian journalists brought their families, equipped with "tiffin" boxes to take away extra supplies" BBC Report 26 June 2014

The BBC story highlights the fact that the vegetarian India demonstrates its deep love of the exquisite taste of Pakistan's meat dishes whenever the opportunity presents itself. To further illustrate the phenomenon, let me share with my readers how two famous Indians see meat-loving Pakistan:

Sachin Tendulkar:

The senior cricketer...said he gorged on Pakistani food and had piled on a few kilos on his debut tour there. "The first tour of Pakistan was a memorable one. I used to have a heavy breakfast which was keema paratha and then have a glass of lassi and then think of dinner. After practice sessions there was no lunch because it was heavy but also at the same time delicious. I wouldn't think of having lunch or snack in the afternoon. I was only 16 and I was growing," Tendulkar recalled. "It was a phenomenal experience, because when I got back to Mumbai and got on the weighing scale I couldn't believe myself. But whenever we have been to Pakistan, the food has been delicious. It is tasty and I have to be careful for putting on weight," he said.

Source: Press Trust of India November 2, 2012

Hindol Sengupta:

Yes, that's right. The meat. There always, always seems to be meat in every meal, everywhere in Pakistan. Every where you go, everyone you know is eating meat. From India, with its profusion of vegetarian food, it seems like a glimpse of the other world. The bazaars of Lahore are full of meat of every type and form and shape and size and in Karachi, I have eaten some of the tastiest rolls ever. For a Bengali committed to his non-vegetarianism, this is paradise regained. Also, the quality of meat always seems better, fresher, fatter, more succulent, more seductive, and somehow more tantalizingly carnal in Pakistan. I have a curious relationship with meat in Pakistan. It always inevitably makes me ill but I cannot seem to stop eating it. From the halimto the payato the nihari, it is always irresistible and sends shock shivers to the body unaccustomed to such rich food. How the Pakistanis eat such food day after day is an eternal mystery but truly you have not eaten well until you have eaten in Lahore!

Source: The Hindu August 7, 2010

Silicon Valley Indians:

I personally see vivid proof of how much Indians love Pakistani food every time I go to Pakistan restaurants serving chicken tikka, seekh kabab, biryani and nihari in Silicon Valley, California. Among the Pakistani restaurants most frequented by Indians are Shalimar, Pakwan and Shan. These restaurants are also very popular with white Americans and East Asians in addition to other ethnic groups including Afghans, Middle Easterners and South Asians.

Carnivorous Pakistanis:

A recent study published in Proceedings of the National Academy of Sciences and Nature magazine reported that Pakistanis are among the most carnivorous people in the world.

The scientists conducting the study used "trophic levels" to place people in the food chain. The trophic system puts algae which makes its own food at level 1. Rabbits that eat plants are level 2 and foxes that eat herbivores are 3. Cod, which eats other fish, is level four, and top predators, such as polar bears and orcas, are up at 5.5 - the highest on the scale.

Trophic Levels Map Source: Nature Magazine

After studying the eating habits of 176 countries, the authors found that average human being is at 2.21 trophic level. It put Pakistanis at 2.4, the same trophic level as Europeans and Americans. China and India are at 2.1 and 2.2 respectively.

Source: Proceedings of National Academy of Sciences

The countries with the highest trophic levels (most carnivorous people) include Mongolia, Sweden and Finland, which have levels of 2.5, and the whole of Western Europe, USA, Australia, Argentina, Sudan, Mauritania, Kazakhstan, Pakistan and Turkmenistan, which all have a level of 2.4.

United States Department of Agriculture (USDA) also published recent report on the subject of meat consumption. It found that meat consumption in developing countries is increasing with rising incomes. USDA projects an average 2.4 percent annual increase in developing countries compared with 0.9 percent in developed countries. Per capita poultry meat consumption in developing countries is projected to rise 2.8 percent per year during 2013-22, much faster than that of pork (2.2 percent) and beef (1.9 percent).

Summary:

Although meat consumption in Pakistan is rising, it still remains very low by world standards. At just 18 Kg per person, it's less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.

While Pakistanis are the most carnivorous people among South Asians, their love of meat is spreading to India with its rising middle class incomes. Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source. Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

India and China with the rising incomes of their billion-plus populations are expected to be the main drivers of the worldwide demand for meat and poultry in the future.

Related Links:

Haq's Musings

Indians Share Eye-Opening Stories of Pakistan

Pakistan Among Top Meat and Dairy Consuming Nations

Pakistan Leads South Asia in Value Added Agriculture

Livestock and Agribusiness Revolution in Pakistan

Pakistan's Rural Economy Showing Strength

Solving Pakistan's Sugar Crisis

Food, Clothing and Shelter in India and Pakistan

Is India a Nutritional Weakling?

India Tops World Hunger Charts

Thursday, January 16, 2014

Meat Consumption: Carnivorous Pakistanis Sit Atop Food Chain

A recent study published in Proceedings of the National Academy of Sciences and Nature magazine reports that Pakistanis are among the most carnivorous people in the world.

The scientists conducting the study used "trophic levels" to place people in the food chain. The trophic system puts algae which makes its own food at level 1. Rabbits that eat plants are level 2 and foxes that eat herbivores are 3. Cod, which eats other fish, is level four, and top predators, such as polar bears and orcas, are up at 5.5 - the highest on the scale.

Trophic Levels Map Source: Nature Magazine

Source: Proceedings of National Academy of Sciences

Per Capita Meat Consumption and Income Source: USDA

India and China with the rising incomes of their billion-plus populations are expected to be the main drivers of the worldwide demand for meat and poultry.

Pakistan's goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world. 1.7 million tons of beef consumption in Pakistan is ranked 9th among beef consuming nations. In addition, 834,000 tons of poultry meat consumption puts it among world's top 20.

Source: Economic Survey of Pakistan 2011-12

Along with rising meat consumption, there has also been a big surge in milk consumption with the ongoing livestock revolution in Pakistan. Pakistanis consumed nearly 39 million tons of milk in 2011-12, according to Economic Survey of Pakistan. This translates into 223 Kg of milk consumption per person which is about the same as the developed world's per capita milk consumption and more than twice that of neighboring India's 96 kg per capita.

Although meat consumption in Pakistan is rising, it still remains very low by world standards. At just 18 Kg per person, it's less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.

Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source. Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Another ingredient popular in South Asian cuisine is vegetable oil. It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season. Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

Celebratory occasions like Eid or Diwali push sugar consumption in South Asia. Pakistan's per capita sugar consumption is about 23 Kg while India's is about 20 Kg per person per year.

Although still below average relative to the world, per capita consumption of meat, milk and edible oil is rising with rising incomes and standards of living in both India and Pakistan. As the dietary habits change, it'll be important for policy makers and health and fitness professionals to watch the changes and help educate the people about healthy eating and its environmental impact.

Related Links:

Haq's Musings

Pakistan Among Top Meat and Dairy Consuming Nations

Pakistan Leads South Asia in Value Added Agriculture

Livestock and Agribusiness Revolution in Pakistan

Pakistan's Rural Economy Showing Strength

Solving Pakistan's Sugar Crisis

Food, Clothing and Shelter in India and Pakistan

Is India a Nutritional Weakling?

India Tops World Hunger Charts

Thursday, October 25, 2012

Pakistan Among Top Meat Consuming Nations

Media coverage of Pakistan's brisk Eid-ul-Azha livestock sales are a reminder that the nation is among the world's top ten consumers of goat meat and beef based on USDA data.

Source: Economic Survey of Pakistan 2011-12

Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source. Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Another ingredient popular in South Asian cuisine is vegetable oil. It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season. Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

Source: USDA Report 2013

Celebratory occasions like Eid or Diwali push sugar consumption in South Asia. Pakistan's per capita sugar consumption is about 23 Kg while India's is about 20 Kg per person per year.

Fish Farming Growth in Pakistan. Source: FAO

Although still below average relative to the world, per capita consumption of meat, milk and edible oil is rising with rising incomes and standards of living in both India and Pakistan. As the dietary habits change, it'll be important for policy makers and health and fitness professionals to watch the changes and help educate the people about healthy eating.

Here's a video of MeatOne, a meat packer in Karachi:

Post by Meat One.