Pakistan Media Crisis: Facts and Myths

Why are Pakistan media groups laying off employees and shutting down TV channels? Is it caused by Pakistan government cutbacks in advertising? Is it part of the PTI government's alleged efforts to censor media? Or part of the long overdue industry shake-out after almost two decades long un-interrupted media business expansion?

Pakistan Ad Spending. Source: Aurora/Dawn

How much was the Nawaz Sharif led PMLN government spending on advertising? Did Nawaz Sharif and Shahid Khaqan Abbasi increase media advertising budgets to buy favorable coverage at taxpayers' expense?

Are Pakistan government and national security establishment unique in wanting to manage media coverage? Do Western government manage media as well? If so, how? How do their media management techniques differ?

Global Advertising Growth 2016. Source: Magna

What is the future of media in Pakistan as the Internet penetration grows dramatically with 1-2 million more people coming online each month? Will greater spending on digital ads change journalism in Pakistan? Will more journalists take to social media and other online platforms as business?

Viewpoint From Overseas host Misbah Azam discusses these questions with panelists Sabahat Ashraf and Riaz Haq.


https://youtu.be/Nz1axuB5j-Q





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