Showing posts with label hemp. Show all posts
Showing posts with label hemp. Show all posts

Sunday, June 20, 2021

IKEA CEO Jesper Brodin Started His Career in Karachi, Pakistan

Jesper Brodin, CEO of Holland-based Ingka Group, started his 25-year career working for Ikea in Karachi, Pakistan in 1995. Ikea does not operate its stores in Pakistan but the company sources home textiles from the South Asian country. Today,  Ikea is a major global retailer of home furnishings with worldwide sales of over $40 billion. Like any other major retailer, it is responding to its customers' demand for products produced in a sustainable way in terms of their impact on the environment and the people involved in the supply chain. 

Ikea CEO Jesper Brodin. Source: Financial Times


Who is Jesper Brodin?

Jesper Brodin is the chief executive officer (CEO) of Ingka Group that owns IKEA, a global retail sores chain with worldwide revenue of over $40 billion. He was born in Gothenburg, Sweden. 

Brodin started his career as IKEA's purchasing manager in Karachi, Pakistan in 1995. Speaking to Bloomberg TV recently, he said he learned after being hired that he was the only applicant for the job. He attributes it to the fact that the mid-1990s was a turbulent period in Karachi. He was soon promoted to the position of the regional manager for Southeast Asia region. In 1999, he assumed the role of assistant to Ikea founders Ingvar Kamprad and Anders Dahlvig, who served as CEO at that time. Before being appointed CEO of Ingka Group, he was a managing director at IKEA of Sweden/Range and Supply, which is responsible for the development of the product range and supply chain of the IKEA brand.  

Ikea Supply Chain:

Ikea sources home textiles from Pakistan. Home textile products range from bedsheets and towels to draperies and rugs. Ikea is actively managing its global supply chain in response to its customers' demand for sustainable products both in terms of their impact on the environment and the lives of the people involved. 

The top six Pakistani suppliers to Ikea are Al-Karam, Yunus, Gul Ahmad, Mustaqim Dying and Printing, Indus Home and Nishat Textiles. In addition to these manufacturers, Ikea also manages the production of organic non-GMO cotton produced in Pakistan and supplied to these mills. Organic cotton makes up less than 1% of global cotton production, and concerns continue over the integrity of its certification.  

 In 2017, World Wildlife Fund (WWWF) Pakistan, in collaboration with C&A Foundation and Agriculture Extension Department (AED), started the organic cotton project under the National Organic Program (NOP) in two major phases: Certification for the validation of using no pesticides and approval of the land for cultivation of organic cotton Investment in the training of more than 4,000 farmers to cope with the essence of organic cotton production standards. 

In recent years, Pakistan has started exploring the use of hemp as a more sustainable fiber for use in textiles. At last year's Kingpin Show online, Karachi-based Artistic Milliners presented its Bio Vision 2.0 collection that is based on guidelines set by the Ellen MacArthur Foundation’s Jeans Redesign, featuring biodegradable fibers that provide optimal recovery, according to Sourcing Journal. The mill’s circular focus is also displayed in its Circular Blue New collection, which is made of 100 percent recycled cotton and uses post-consumer, pre-consumer and industrial waste. Lahore-based US Denim’s latest collections also focus on sustainability and feature recycled and biodegradable fibers. Its Reborn product is “sustainable from every angle” and uses recycled cotton, elastane and polyester; aniline-free dyestuff; and water-safe dyeing methods. 

Summary:

Ikea CEO Jesper Brodin began his career in Karachi, Pakistan about 25 years ago. He now heads the major global retailer with sales of over $40 billion. Pakistan continues to be a part of Ikea's global supply chain. The focus of the company has dramatically shifted to sustainability both in terms of the environment and the people involved in the production  process. In recent years, Pakistan has started exploring the use of hemp as a more sustainable fiber for use in textiles. 

Related Links:



Sunday, September 6, 2020

Pakistan to Grow Hemp For Manufacturing & Export of Industrial and Medicinal Products

Pakistan government has decided to permit hemp farming for industrial and medicinal use, according to Mr. Fawad Chaudhry, Minister of Science and Technology. Initially, the government will control hemp production, Chaudhry said, but private businesses and farmers will be allowed to enter the market at a later date, according to the French news agency AFP.

Hemp ( بھنگ ) plants grow wild like weeds in many parts of Pakistan, particularly in Potohar region where the nation's capital Islamabad is located. Hemp is one of the oldest plants on record as having been used to benefit humans. Hemp is known to have at least 50,000 different uses.  In South Asia, people have been cultivating hemp to make ropes and bags and to smoke hashish for centuries.

The government has picked International Center for Chemical and Biological Sciences (ICCBS) to help regulate hemp products in Pakistan, according to HempToday, a publication that covers the hemp industry. Located at the University of Karachi, it has all the equipment and expertise needed for validation and compliance certification of hemp products in the country, according to Dr. Iqbal Chaudhry, the Center’s Director. He said Pakistan can develop value-added products for export using ICCBS’s research facilities.


Hemp (بھنگ) Applications

It is hard to tell hemp and marijuana plants apart. Both look the same. However, unlike marijuana, hemp does not contain large amount of high-inducing tetrahydrocannabinol (THC) which can be addictive. However, it can still be used to produce CBD (cannabinoid) for medical purposes.  US Law requires that hemp not contain more than 0.3% THC.

In addition to using CBD in food and medicine, there are many different industrial uses of hemp as well. It can be used in textiles, paper, building materials and body care products.

Pakistan can export CBD to European Union and the United States where it has been legalized and being used to fight the side effects of cancer chemotherapy. The estimated global current market opportunity for CBD is about $25 billion."This hemp market could provide Pakistan with some $1 billion (in export earnings) in the next three years and we are in a process of making a full-fledged plan for this purpose," Mr. Chaudhry told the media recently. He also said that with cotton production in Pakistan declining due to various factors, hemp provided farmers with a viable alternative.

Hemp is probably the strongest natural fiber known to man. It has been used to make ropes, bags and textile fabrics for centuries. Rope beds, known as charpais, are still a common sight in rural Pakistan. Using hemp instead of trees in making paper and packaging materials can help save Pakistan's meager forests, and help diversify exports to earn valuable foreign exchange.

Related Links:

Haq's Musings

South Asia Investor Review

Pakistan Pharma Industry Among World's Fastest Growing

Vast Majority of Pakistanis Support Imran Khan's Handling of Covid19 Crisis

Pakistani-American Woman Featured in Netflix Documentary "Pandemic"

Coronavirus Lockdown, Lives and Livelihoods

Can Pakistan Effectively Respond to Coronavirus Outbreak? 

Pakistan's Computer Services Exports

Pakistan Mobile Phone Manufacturing

Pakistan's Aircraft Exports

How Grim is Pakistan's Social Sector Progress?

Major Tipping Point: Pakistan Middle Class Grows to 55% Of Population

Pakistan Fares Marginally Better Than India On Disease Burdens

Can Imran Khan Lead Pakistan to the Next Level?

Clean Energy Revolution in Pakistan

Democracy vs Dictatorship in Pakistan

Pakistan Child Health Indicators

Pakistan's Balance of Payments Crisis

Panama Leaks in Pakistan

Conspiracy Theories About Pakistan Elections"

PTI Triumphs Over Corrupt Dynastic Political Parties

Riaz Haq's Youtube Channel