
Decried by many in the Indian media as "racist poverty porn" and condemned by Bollywood superstar Amitabh Bachan in his blog for showing India as "a third world dirty under belly developing nation (sic)", the movie Slumdog Millionaire was greeted by howls of protests in India. But it received wide acclaim in the West.

With the Indian reality TV series "Big Switch" focusing on poverty, it now appears that India's entertainment moguls see an opportunity in what has been called "poverty porn" to make big bucks. The first season began airing in October, 2009 and ended in February, 2010. The run was a big success with nearly 26 million viewers tuning in every week.
The show brings rich Indians to live with poor slum dwellers for two to three weeks, though it stretches "reality" by putting them in a dormitory specially built near shanties for the show, while cameras roll. "When you bring people from two clashing worlds together, it makes for great television," says UTV Bindaas chief executive, Zarina Mehta, as quoted by the Wall Street Journal. The show marks a new direction for Indian TV, which in the past has steered clear of plots that focus on the poor in India. "Even if you have a driver as a main character, he always turns out later to be a prince," says media critic Parsa Venkateshwar Rao, who writes for the newspaper DNA.
Here are some excerpts from the Wall Street Journal story on "Big Switch":
Ms. Mehta, the TV executive, recalls a scene she will never forget involving Siddhartha Khanna, 25, heir to a real-estate empire who admits he leaves his clothes where he drops them and has never cleared up a cup of tea. One of Mr. Khanna's tasks was to clean up cow dung with his bare hands, a chore he tackled without complaint. The points he earned -- which translated into 200,000 rupees ($4,350) -- would go toward helping his slum partner, Samir Pagare, set up an event-management company.
Siddhartha Khanna, heir to a real-estate empire, won the 'Big Switch' contest by doing such things as cleaning up cow dung with his hands.
"I did it because I wanted to help Samir, to give him hope. I want this program to build bridges, to make young Indians realize they can do a lot to help the poor realize their dreams," says Mr. Khanna, who went on to win the contest for his partner.
In India, the rich and poor rarely cross paths. More than 80% of people live on 20 rupees a day (43 U.S. cents) or less. Of the country's 1.17 billion population, less than 1% earns more than 85,000 rupees ($1,850) a month. On "Big Switch," many of the rich participants earn more than that. And some of the highest earners among the slum dwellers pulled in about 5,000 to 7,000 rupees ($109 to $152 a month).
Slum dweller Abhishek Kushwah, 24, wants to be a chef. He grew up in Mumbai's Dharavi, India's largest slum, in one room with his parents and two brothers. They share a single toilet with 60 families. Says Mr. Kushwah. "I'd thought the super rich were lazy and selfish but my partner put in a lot of effort to help me."
On the first day of shooting last October on the "Big Switch" set, the two sides viewed one another warily. Their first impressions were revealing. Most of the slum dwellers were overwhelmed at simply being addressed politely.
"I never dreamed that the rich could be so nice," says Ms. Gaekwad.
The second reaction was shock. "Dreamer" Neelam Dumbre, 18, gasped when she heard her rich partner, Bindi Mehta, a researcher with a television news channel, talk about her closets full of outfits that cost 40,000 rupees (about $870) each. Another slum dweller was speechless when her rich counterpart showed her the 110 pairs of shoes she'd brought for the duration of the show. And then there was Sunny Sara, a 28-year-old nightclub owner in Mumbai, who unpacked 60 T-shirts. "I had no idea the rich were so rich," says Ms. Dumbre.
"Slumdog Millionaire" inspired the creators of "Big Switch," but given the controversy that erupted in India over its graphic depiction of poverty, UTV Bindaas channel head Heather Gupta, a British national who moved to Mumbai six years ago, was determined to avoid any hint of "condescension or using the poor participants as circus freaks."
"We're not blaming the rich for anything, but we want to jolt them into paying some attention to poverty," says Ms. Gupta. It is very easy in India, she adds, to become inured to the plight of the poor.
Model and budding actor Adam Bedi, 26, says he was filled with admiration for the resilience, drive and resourcefulness of the slum dwellers. "They just get on with their lives without moaning about everything they haven't got," he says. "They really impressed me."
Ms. Suri, the former beauty queen, described the experience as humbling. "These conditions are a daily reality for millions and yet, in their struggle to survive, they manage to be cheerful and dignified."
The chasm between the two sides reopened on the last day of shooting in early December. The rich kids were impatient to get home, desperate for a hot bath and good food. The poor dragged their feet; the dormitory, bare as it was, was more spacious than any of the slums they had lived in. As everyone packed, declarations of undying friendship were made amid hugs, displays of genuine affection and exchanging of numbers.
Two weeks later, back in their respective milieus, many of the participants say they talk to one another on the phone occasionally. But once the common link of being on the show has gone, what connection will remain, and for how long?
Ms. Gaekwad has no illusions. "On the show the rich were great. But if I walk out on the road now and try to speak to a rich person, they won't respond," she says.
I think the popularity of reality TV shows depicting Indian poverty is a sign of a maturing society that recognizes the depth and breadth of extreme deprivation in economically resurgent India. And I hope this recognition will spur a more serious effort to alleviate the suffering of the world's largest population of poor, hungry and illiterate people.
Related Links:
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Grinding Poverty in Resurgent India
Slumdog Is No Hit in India
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