Thursday, January 10, 2008
Social Networking in Pakistan is Lagging
As the membership of social networks and the users of social media applications such as Facebook, MySpace, and Orkut grow dramatically to hundreds of millions in the US, Europe, Asia and Latin America, it seems that this phenomenon is still in very early infancy in Pakistan. As of now, there are about 117,000 Pakistanis on Facebook, about 100,000 on Orkut, and a few thousand on MySpace. There are smaller social networks such as Naseeb.com that have a few thousand Pakistani members as well. While Naseeb.com bills itself as a Muslim social network, it seems primarily focused on match-making. Pakistan's middle class is estimated to be about 25m people, larger than the population of several European countries and Australia. With such a large middle class population, only a small fraction is participating in the social networking phenomenon. The reasons cited for this minuscule participation include the lack of access to the PC and the Internet, lack of familiarity, and shyness standing in the way of appropriate public self-expression. While I acknowledge that these might be contributing factors, I believe the main factor is the lack of a socially and culturally appropriate content and welcoming environment that suits the Pakistani sensibility and taste. It is something hard to describe but it is something you know when you see it. A new social network called PakAlumni Worldwide has recently been launched to serve this exact need and to encourage Pakistanis to participate in larger numbers. It is still in its early days with about 700 members but growing rapidly. The membership includes a large number of Pakistanis living in the United States, Europe, the Middle East and various parts of Asia. The social connections made via PakAlumni can easily turn into business connections and bring the Pakistani diaspora together to grow closer and more prosperous and help Pakistan achieve greatness in the process while improving its civil society and image.