Thursday, October 25, 2012

Pakistan Among Top Meat Consuming Nations

Media coverage of Pakistan's brisk Eid-ul-Azha livestock sales are a reminder that the nation is among the world's top ten consumers of goat meat and beef based on USDA data.


Pakistan's goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world. 1.7 million tons of beef consumption in Pakistan is ranked  9th among beef consuming nations. In addition, 834,000 tons of poultry meat consumption puts it among world's top 20.

Source: Economic Survey of Pakistan 2011-12
Along with rising meat consumption, there has also been a big surge in milk consumption with the ongoing livestock revolution in Pakistan. Pakistanis consumed nearly 39 million tons of milk in 2011-12, according to Economic Survey of Pakistan. This translates into 223 Kg of milk consumption per person which is about the same as the developed world's per capita milk consumption and more than twice that of neighboring India's 96 kg per capita.

Although meat consumption in Pakistan is rising, it still remains very low by world standards. At just 18 Kg per person, it's less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.



Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source.  Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Another ingredient popular in South Asian cuisine is vegetable oil.  It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season.   Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

Source: USDA Report 2013

Celebratory occasions like Eid or Diwali push sugar consumption in South Asia. Pakistan's per capita sugar consumption is about 23 Kg while India's is about 20 Kg per person per year.

Fish Farming Growth in Pakistan. Source: FAO

Although still below average relative to the world, per capita consumption of meat, milk and edible oil is rising with rising incomes and standards of living in both India and Pakistan. As the dietary habits change, it'll be important for policy makers and health and fitness professionals to watch the changes and help educate the people about healthy eating.



Here's a video of MeatOne, a meat packer in Karachi:


Related Links:

Haq's Musings

Livestock and Agribusiness Revolution in Pakistan

Pakistan's Rural Economy Showing Strength

Solving Pakistan's Sugar Crisis

Food, Clothing and Shelter in India and Pakistan 

Is India a Nutritional Weakling?

India Tops World Hunger Charts




39 comments:

Anonymous said...

most of the milk people buy, is used in tea, not consumed seperately

Riaz Haq said...

Anon: "most of the milk people buy, is used in tea, not consumed seperately"

Milk is consumed in many different forms in Pakistan...liquid milk, yogurt, lassi, sweets (mithai), butter, desi ghee, ice cream, cheese, etc etc

Riaz Haq said...

Here's Poultry Production News report o chicken meat and egg consumption in Pakistan:

Pakistan poultry meat consumption up 239% from 2000
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These numbers equate to just 0.7% of global poultry production, but represent an infrastructure exceeding Rs300 billion (US$3.41 billion) and an annual commercial turnover of Rs40 billion (US$454.5 million). Pakistan has a total of 105 hatcheries that produce 820 million broiler chicks annually, as well as the capacity for the production of 8.69 billion commercial eggs and 3.74 million rural eggs.
Numbers are growing, but according to Pakistan Poultry Association former chairman Abdul Basit, there is a need to increase poultry production further to become more competitive in the global market.


http://poultryproductionnews.blogspot.com/2011/10/pakistan-poultry-meat-consumption-up.html

Najam said...

Animal prices have gone very high this year overall business was low.I had not read the references you mentioned.

Riaz Haq said...

Najam: "Animal prices have gone very high this year overall business was low.I had not read the references you mentioned"

High prices is a routine story line by the Pak media every year...be it Eid or Ramadan. The bottom line is that consumption of all types of food---beef, goat, poultry, milk, edible oil, etc--is rising every year.

Naveed Siraj said...

Dear Riaz sb

A very happy Eid to you. I read this letter in the Dawn in the morning and thought you may like it.

http://dawn.com/2012/10/27/thank-you-my-dear-pakistan/

Riaz Haq said...

Naveed: " I read this letter in the Dawn in the morning and thought you may like it. http://dawn.com/2012/10/27/thank-you-my-dear-pakistan/ "

Very uplifting, indeed!

Thanks for sharing.

Riaz Haq said...

Here's the text of the Dawn letter Naveed Siraj shared here:

MOST of the times we read and talk all the stuff that is against our sweet homeland. Here, I tell you a true story that is to thank Pakistan.

I was born in a very poor family in 1952 in Mirpurkhas district. My maternal uncles were educated up to the final class (i.e., equal to Class VII).

That inspired my mother to send me to school. At my village, ‘Dengan Bhurgri’, the birthplace of Raees Ghulam Muhammad Khan Bhurgri (the first graduate of Sindh), I studied up to Class VI. The great and selfess teachers taught very well. I studied from Class VI to Class X at Tando Jam Muhammad.

To earn for my studies, I started working when I was in Class V. The first wage was 25 paisa for a half day. It increased to Rs15, Rs50, Rs125 and finally to Rs200 a month in 1975.

Domestic circumstances compelled me to marry at the age of 20. I could not continue my engineering classes after HSC (Pre – Engineering) because of financial constraints. I did many odd jobs — at a restaurant, a fruit shop, a paan – bedi shop, a shoe shop, a cotton factory, a flour mill and at a trading company.

In January 1975 I took a bold step of quitting the job that meant losing Rs200 a month and sought admission in M.A. English literature at the University of Sindh. It all became possible because of Mr Fayaz Ahmad — my best friend — who gave me Rs200 a month for two years. His salary was only 350 and he was married too.

I studied 14 hours a day at the university hostel because there was no room for any sluggishness. I did my MA and got second position.

The great Principal, the late Capatin Shukuruddin, and the late Prof. Tariq Mustafa Khan selected me for the post of lecture in English in 1977 on merit.

I taught English at Cadet College, Petaro, for 35 years, and retired as Vice Principal this year.

The boy who earned Rs25 a day in 1962 was receiving Rs133,000 a month in 2012. Now, I am receiving a pension of Rs55,000 a month.

My head bows down to God Almighty, all the time.

Thank you, my dear Pakistan. Thank you, Cadet College, Petaro. Thanks to all those who helped me, especially Mr Fayaz and my late mother.

The moral of the story is: never be without hope, never be discouraged. Just keep working hard with a total faith. Time does not remain the same. Stop talking and writing against Pakistan.

We have, recently, been declared the 16th happiest country in the world while India is 32nd and the US is 105th.

We do have our problems but it is we who have to rise above the self and steer the ship out of the troubled waters to the island of safety, happiness and prosperity. Just keep the faith. Things have changed for the better — you must try further to make more good changes to make Pakistan great and strong.

PROF. JETHA NAND RAHI
Hyderabad


http://dawn.com/2012/10/27/thank-you-my-dear-pakistan/

Riaz Haq said...

Here's a Dawn OP Ed by Michael Krepon after his recent Pakistan visit:

THERE is no shortage of young talent with restless intellectual energy and entrepreneurial skills in Pakistan. Natural resources are untapped. Despite its economic travails, Pakistan has a middle class that can grow if markets grow.

A Pakistani diaspora in the West could come to the country’s aid. These positive notes within Pakistan cannot become music until governance improves and the writ of the state extends to its borders.

---

The deaths of innocent civilians from drone strikes represent a small fraction of this carnage. The Tehrik-i-Taliban Pakistan (TTP) didn’t begin this reign of terror because of drone strikes, and they won’t end it if the drone strikes stop. The strongest linkage between these disparate phenomena is that some US drone strikes are directed at those who plan and direct this carnage on Pakistani soil. No one in authority in Pakistan appears willing to acknowledge this.

My advice, freely and repeatedly given, has been for the Obama administration to fundamentally reassess its policy on drone strikes, and to make them exceptional, rather than common occurrences in Pakistan. As was evident in the foreign policy debate between President Obama and Gov Mitt Romney, this is unlikely to happen. As long as US and Nato forces in Afghanistan are being targeted by Afghan Taliban fighters who take refuge on Pakistan’s soil, drone strikes will continue.

When US forces are mostly withdrawn from Afghanistan, and if the Afghan Taliban leadership move themselves as well as their operations across the Durand Line, drone strikes in Pakistan may be significantly reduced — but not until then.

In my view, a qualified suspension of drone strikes within Pakistan is still warranted, even in the aftermath of the attempt to kill Malala. What are the qualifications?

First, if Pakistani authorities privately request them and if the targets are legitimate. Second, if extremist groups continue to plan and carry out attacks on US and Nato forces, Washington would reserve the right to respond — not at lieutenants, but at their leaders, wherever they may be — a difficult standard for Washington and Islamabad to swallow. Third, if there is actionable intelligence about plans to carry out attacks on US or allied territory, the United States would reserve the right to disrupt them.

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A secondary reason for this proposal is that it would clarify the wrongheaded conclusion that drone strikes make every one of Pakistan’s problems worse. I disagree.
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Drone strikes had nothing to do with the attempt to kill Malala. Nor did drone strikes factor in the ill-fated deal between the Pakistani government and the TTP in Swat, or its predictable demise. Horrific Muslim-on-Muslim violence in Pakistan will continue as long as political leaders look the other way while seeking ‘consensus’, and as long as poor governance, economic stagnation, corruption, flimsy social services, and a deteriorating educational system hold sway.

Even if civilian casualties are kept to an absolute minimum, there are three primary reasons for a reassessment of US policy regarding drone strikes. First, they are unlikely to make a significant difference in Afghanistan’s future dispensation. Second, they can help Pakistan’s armed forces only marginally to reclaim their country’s periphery. Third, drone strikes ruin America’s standing in Pakistan, and decent US-Pakistani relations are one essential condition for a reversal of Pakistan’s fortunes.
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Afghanistan may remain unsettled for some time to come, blocking Pakistan’s economic growth via Central Asia. Increased trade with India is far more feasible. If leaders in both countries can keep increased trade on course, despite explosions intended to stop progress, radical elements can be marginalised and Pakistan can hope for a brighter future.


http://dawn.com/2012/10/25/guns-drones-and-butter/

Riaz Haq said...

Here's a Fresh Plaza news report on fruits and vegetables production in Pakistan:

Pakistan produces over 14 million tonnes of fruits and vegetables of which almost one-third is wasted and never reaches the consumer. High post-harvest losses not only lower incomes of producers and traders, but also reduce the quantity available in local market as well as for export. Despite large production, our fresh produce exports are negligible (three per cent) and also fetch lower prices in international markets. So far Pakistani exporters have not been able to penetrate into high end supermarket chains, which account for about 80 per cent of the fruits and vegetables sales in the EU and other developed countries. Mango export earns about $24 million annually and around 60-70 per cent of good quality varieties is exported to the Middle East and 15-16 per cent to Europe.

The export of fresh produce, particularly mango is limited by enormous cost of air freight as compared to sea freight. The interest in sea freighting of mangoes is growing and probably it is the only commercially viable option for export to distant places in the future. However, it needs extended time and specific protocols to be developed for maintaining fruit quality, which is only possible using Controlled Atmosphere (CA) Technology. Mangoes from South America are being successfully shipped to the EU using CA Technology. Looking at the need and demand of the sector, Punjab Agricultural Research Board (PARB) initiated a project on “Exploiting Control Atmosphere Technology potential for extended storage and shipping of fresh produce to international markets”. The project was managed by Dr Aman Ullah Malik, Professor of Horticulture, University of Agriculture Faisalabad (UAF) to increase shelf life of fresh vegetables and fruits for the export to distant markets.

The project was executed with collaboration of National Institute of Food Science and Technology (NIFS&T), Plant Pathology department of UAF and METRO Cash & Carry Pakistan.The specific problems addressed were: optimum CA-conditions for different fruits and vegetables; extension of shelf life and maintenance of quality of mangoes and facilitating sea-freighting for reducing cost of shipment to high end markets. Chief Executive PARB Dr Mubarik Ali says the successful establishment of the SOP for CA technology for fresh produce would greatly benefit exporters in future”. It will generate a good return of money invested on research, enhance our exports and create sound recognition for Pakistani fresh products in international markets.
------------
Dr Amanullah said the usefulness of this project has been demonstrated by arranging seminars, trainings, workshops, meetings and visits for the local growers/ store keepers/ cold store operators/ traders and exporters. Another remarkable achievement is publication of two research papers in the 7th International Post-harvest Symposium in Malaysia. A modern Controlled Atmosphere R & D infrastructure has been developed at Institute of Horticultural Sciences to meet the long-term national needs.


http://www.freshplaza.com/news_detail.asp?id=102535

Riaz Haq said...

At just 2.4 Kg, Pakistan's per capita fish consumption is among the lowest in the world. It's only half of India's 4.8 Kg and just one-fifth of Bangladesh's 11.6 Kg, but higher than Nepal's 1.3 Kg and Mongolia's 0.2 Kg.

Source: http://www.st.nmfs.noaa.gov/st1/fus/fus04/08_perita2004.pdf

Riaz Haq said...

Here's a BR story on Pak-Aus collaboration in horticulture and dairy sectors:

FAISALABAD: Australian and Pakistani scientists are striving to boost productivity of mango, citrus and dairy.



This was stated by Dr John Spriggs, a professor of Australian Institute for Sustainable Communities, University of Canberra, while addressing participants of Australia-Pakistan Agriculture Sector Linkages Program (ASLP II) research group meeting at Syndicate Hall of the University of Agriculture Faisalabad (UAF) here on Friday.



He said horticultural and dairy sectors of Pakistan had great productivity potential, which was not being exploited as per capacity. He emphasized scientists to device farmers friendly solutions and packages.



He maintained that ASLP-II project would provide guidelines towards destination of prosperity and rural development. He was of the view that the three-year duration project had been initiated under developed areas of Sindh and Punjab.
-----------

ASLP 2 will:

Enhance selected value chains that benefit the rural poor through improved productivity market and employment opportunities
Support analysis that improves economic and natural resource management
Build the capacity of government, private and civil sectors to service the needs of stakeholders across the program.

ASLP 2 features:

implementation within value-chain frameworks, with additional attention to benefiting the poor and marginalized
focus on horticulture (mango and citrus) and livestock (dairy) sectors, with scope to later extend to other industries
attention to underlying policy, and institutional and technical capacity building
support for baseline assessment of the poverty and gender dimensions, and the modalities and technologies for modern communication within the industries, to broaden improvements and to enhance benefit flows to the poor and marginalised
poverty, gender and communication studies to strengthen capacity for better targeting of effort and extension delivery, and enhance intra- and inter-project collaboration and engagement with industry.


http://www.brecorder.com/pakistan/business-a-economy/88746-australia-pakistan-agri-research-group-meeting-.html

http://aciar.gov.au/aslp

Riaz Haq said...

Here's HBS case study outline for Pakistan's K&N poultry:

In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promote their products. Growth opportunities include contained expansion in Pakistan, exporting to nearby markets, and/or developing a global Halal food brand.

http://hbr.org/product/k-n-s-health-and-happiness-for-pakistan/an/512002-PDF-ENG

Riaz Haq said...

Here's a poultrysite.com report on Pak poultry sector:

Vice Chancellor of the University of Veterinry and Animal Sciences (UVAS) Professor Dr Talat Naseer Pasha has said the poultry sector was most attractive for investment as it had become the second largest industry after textile in the country.

Dr Pasha said that livestock growth was not satisfactory a decade ago. When the university was established, the government as well as investors paid due attention with the association of university’s academia, reports the Nation.

It brought about a revolution in poultry and dairy sectors. Farmer also have to realize the importance of the livestock sector, he added.

Ten years ago the share of livestock in agriculture GDP was 39 per cent which has now risen to 55.1 per cent, according to Dr Pasha.

The vice chancellor said the private sector had also contributed a lot to the livestock sector and set up modern slaughter houses.

However, the vice chancellor called for setting up joint laboratories to ensure the quality of food and feed of livestock. He said the government should evolve a joint system to gauge the quality of food and feed as well as meat.


http://www.thepoultrysite.com/poultrynews/27241/pakistan-poultry-industry-attractive-for-investment

Riaz Haq said...

There are worries about carbonated drink consumption in South Asia. I think these are overblown considering the fact that per capita consumption in Pakistan is just 5 liters and in India 3 liters.

Compare this with milk, a healthier alternative, whose consumption in Pakistan is 223 Kg per person and 96 Kg in India.

http://www.riazhaq.com/2012/10/pakistan-among-top-meat-consuming.html

http://www.slate.com/articles/health_and_science/map_of_the_week/2012/07/map_of_soda_consumption_americans_drink_more_than_anyone_else_.html

Riaz Haq said...

Here's a recent Seekingalpha piece on Pepsi growth in South Asia:

Pepsi depends heavily on emerging markets for growth. It experienced a growth of 14% in emerging markets for the quarter. Organic net revenue in Europe grew by 7%, and in Asia, Middle East and Africa it grew by 10%. The company has significant international exposure, which means that the company's top and bottom lines are affected by foreign currency movements. This is made evident by a 5% decrease in company revenues due to foreign currency movement in the recent third quarter.
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Asia, Middle East & Africa (AMEA) unit experienced strong growth for the quarter. Organic net revenue grew by 10%. Within this unit, snacks experienced double-digit volume growth rate. Beverages' volume experienced high single digit growth rate. India and Pakistan experienced snacks volume growth of 12% and 27%, respectively. Beverage volume for India and Pakistan was up 23% and 25%, respectively. Constant currency operating profit for the unit grew by 14%.


http://seekingalpha.com/article/935611-pepsico-or-coca-cola

Anonymous said...

What is the price of beef per kilo in Pakistan, Riaz? Here in India, with it's huge population of cattle, we have to fork out between INR 150-200 per kg for just a regular cut of beef, and INR 250-300 for something like Undercut. It's too much, I feel. Besides, in most places it's not openly displayed or available.

Riaz Haq said...

Anon: "What is the price of beef per kilo in Pakistan, Riaz? Here in India..."

Beef boneless is selling between Rs400 – 450 and with bone above Rs350, and mutton skyrocketing over Rs600 per kilo in Pakistan, according to Dawn.

What you usually get in India is not real beef but carabeef (buffalo meat). India is among the biggest producers and exporters of carabeef.

Anonymous said...

Anon: "What is the price of beef per kilo in Pakistan, Riaz? Here in India..."

Beef boneless is selling between Rs400 – 450 and with bone above Rs350, and mutton skyrocketing over Rs600 per kilo in Pakistan, according to Dawn.

What you usually get in India is not real beef but carabeef (buffalo meat). India is among the biggest producers and exporters of carabeef.

November 21, 2012 7:58 AM
--------------------------------- Thanks Riaz! It seems that our beef and mutton prices are about the same. Mutton is very expensive here, and very bony! Stretching this thread a bit, over the past 3 months or so, the price of rice here in India seems to have been hiked by almost 30%. Likewise, sugar, which has gone up from INR30 per kg to INR40. A Committee set up to look into the Food Subsidy set-up here has recommended a drastic cut in subsidies. The media is silent over these issues. How the world has changed! Another constant irritant faced by the Indian consumer is the lack of small change in circulation. Instead of being given a rupee or two in change you get a "chocolate" - which could be anything from a boiled sweet, a toffee or a cough lozenge.

Riaz Haq said...

Here's a PakObserver report on German packaging form Multivac entering Pakistani market:

Sunday, December 02, 2012 - Karachi—The overall food and beverage trade in Pakistan has surged to $ 6 billion during 2011. Keeping in view the potential in the food sector of Pakistan a German company MULTIVAC has started operations in Pakistan.

The company moves the market with innovative packaging solutions, individual consultation and exceptional service. Said Amir Sotoudeh, MD MULTIVAC Middle East.

The company manufactures machines for the packaging of fresh or processed food, sterile goods and other medical products, today the company has a worldwide organization with more than 3,300 employees in 55 countries, he added.

We want to facilitate food sector of Pakistan with better packaging facilities in sectors especially ready-to-eat meal, fresh and frozen meat, seafood and bakery products, he further said.


http://pakobserver.net/detailnews.asp?id=185066

Riaz Haq said...

Here's Daily Times on wheat seed resistant to rust disease:

The above wheat seed variety has the potential to resist the virus UG99, said PARC Chairman Dr Iftikhar Ahmad while briefing the committee. He further said, “Experts say it is only a matter of time before wind carries a deadly wheat stem pathogen into Pakistan, the ninth largest wheat-producing nation in the world. Known as UG99, the disease could potentially decimate the country’s highly vulnerable wheat crop and cause a huge food security problem.”

Crop scientists say that next destination of this ‘time bomb’ is obviously Pakistan and then India.

UG99 originated in Uganda in 1999 and has migrated to many countries. It has reached Iran and become a regional threat that now confronts wheat production and stability. The PARC has established the UG99 resistance variety and multiplied and provided to farmers at the time of wheat sowing. For this year, the PARC chairman said 72 tonnes UG99 resistance wheat seed is available and being provided on demand. Every year, the seed is multiplying and soon the country will be able to fully protect against the UG99 deadly disease.

Apart from, Ahmad said that PARC is coordinating with all research institutes across the country. We have commodities base coordination on wheat, maize, sorghum and millet, pulses, oilseed crops, fodder crops, rice and rice hybrid and sugar crops. The PARC also helps the government in mechanisation and coordinattion between private sector and concerned departments. Apart from it, there are a number of collaborations with Punjab in promotion of agriculture research and projects.

The committee was also briefed about the livestock department in federal government after devolution process in the country. Livestock Department Head Dr Khurshid told the committee that livestock has 55.1 percent contribution to agriculture value addition and 11.6 percent share in national gross domestic product. During the year 2011-12, the livestock share in total foreign exchange earning is 8.3 percent. During the year 2012-13, the livestock population is; cattle 38.3 million, buffalo 33.7 million, sheep 28.8 million, goat 64.9 million, camels 1.0 million, horses 400,000, asses 4.9 million and mules 200,000 million.

He told the committee that livestock sector’s prospective role towards rural economic development may well be recognised from the fact that nearly 8.0 million families involved in livestock raising are deriving more than 35 percent income from livestock production activities. He said the government has taken a number of measures to improve the pace of development in livestock sector with focus on value addition.

The import of agro based machinery and equipment including machinery and equipment related to livestock farming and dairy processing units is allowed at zero tariff. Import of high-yielding exotic dairy and beef animals and their semen and embryo are allowed. He also informed the committee that sales tax exemption has been allowed to processed milk, yogurt, cheese and flavored milk, butter and cream.

About future plan, he said the department is planning to persuade the polices to achieve 5.0 percent more growth in meat and 8.0 percent or more in milk production through shifting from subsistence livestock farming to market-oriented and commercial farming with a focus on entire market chain. The future road map is to enter into global Halal food trade market, controlling trans-boundary animal diseases of trade and economic importance through provincial participation and rural socio-economic uplift....


http://www.dailytimes.com.pk/default.asp?page=2013\01\08\story_8-1-2013_pg5_9

Riaz Haq said...

Here's bloomberg on fast food craze in Pakistan:

...Local and overseas business groups are queuing up to buy franchise rights in Pakistan for an array of popular food sold from Los Angeles to Kuala Lumpur, driven by rising demand from a booming middle class in South Asia’s second-biggest economy after India. Pakistanis increasingly flock to American food outlets even as ties between the two nations are strained by U.S. drone missile strikes in the northwest of the country.

Johnny Rockets Group Inc., another American fast-food group based in Aliso Viejo, California, that operates or franchises 68 hamburger restaurants in 16 countries, Second Cup Ltd., a coffee shop chain based in Missisauga, Canada, with over 360 cafes and Malaysia’s MammaRoti and PappaRoti are set to open their first stores in Pakistan this year.

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Fatburger joins Hardee’s Food Systems Inc., headquartered in St. Louis, Atlanta-based cinnamon roll maker Cinnabon International Inc., The Noodle House of the United Arab Emirates, and five foreign frozen yoghurt chains that opened their first outlets in the world’s sixth-most populous nation since 2011. Consumer spending in Pakistan has increased at a 26 percent average pace the past three years, compared with 7.7 percent for Asia, according to data compiled by Euromonitor International, a consumer research firm.

...Pakistan’s middle class has doubled to 70 million people in the past decade as booms in agriculture and residential property, as well as jobs in telecom and media have helped people prosper, according to Sakib Sherani, chief executive officer at Macroeconomic Insights in Islamabad.

---
Franchising is also booming as businesses battling Pakistan’s record energy outages seek alternatives to factories that can’t run without adequate power, said Samiullah Mohabbat, chief executive officer of Fatburger Pakistan and the country representative for the World Franchise Association. Mohabbat received over 100 queries this year from entrepreneurs wanting to buy franchise rights for international food chains.
---

The number of foreign food franchises in Pakistan will “easily double” in the next two years as more coffee houses and casual dining outlets enter the country, Mohabbat said. About two dozen foreign food franchises operate in Pakistan since Louisville, Kentucky-based Yum! Brands Inc.’s Pizza Hut opened two decades ago, followed by the same company’s KFC in 1997 and Oak Brook, Illinois-based McDonald’s Corp., the world’s largest restaurant chain, the following year.

KFC plans to open 40 more stores in Pakistan over the next five years to expand its network of 64 outlets in 18 cities, said Rafiq Rangoonwala, chief executive officer of Cupola, the company with the franchise rights for KFC, the biggest fast-food chain by outlets in Pakistan.
--
Salt Lake City-based Mrs Field’s Original Cookies Inc., that opened an outlet in Lahore in 2011, plans to start 15 more this year, said Rashed Siddiqui, franchise owner.

---
Second Cup will open its first outlet in Islamabad within the next six months and Red Mango Inc., a Dallas-based frozen yoghurt retailer, will enter Pakistan this year, Mohabbat said.

Fullerton, California-based Tutti Frutti Frozen Yoghurt, that has 20 outlets in Pakistan since opening in late 2011, plans to start 100 more this year, said Naeem Niazi, director for international business development at Wellspring Industry Inc., owner of Tutti Frutti.

Pakistanis spend 90 billion rupees ($924 million) a year on eating out at the 20,000 restaurants nationwide because of a paucity of other entertainment facilities, said Nauman Mirza, founder and chief executive officer of Food Connection Pakistan, an online restaurant guide.


http://mobile.bloomberg.com/news/2013-01-07/pakistan-loving-fatburger-as-fast-food-boom-ignores-u-s-drones.html

Riaz Haq said...

Here's Ashby Monk of the Institutional Investor:

Pakistan: Qatar's Hassad Food is apparently interested in some food assets in Pakistan, as it's just opened an office in Lahore. This comes on the heels of the announcement yesterday that the Kuwait Investment Authority has signed an MoU with Pakistan’s Board of Investment. Is Pakistan the hot new frontier market? Or is this about food security?

- Emerging Markets: Survey shows emerging markets are the key for pensions trying to meet their return expectations. ...


http://www.institutionalinvestor.com/blogarticle/3169873/The-Daily-Brief-SWFs-Looking-To-Pakistan.html

Riaz Haq said...

Junaid Jamshed, former Vital Signs singer, has started Meat One, a branded meat service in Pakistan.

Here's the link to it: http://www.meatone.net/

Here's a description from its website:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Karachi. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi with plans to open additional shops. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!

Riaz Haq said...

Here's a Gulf News report on Eid al Azha economy in Pakistan:

Karachi: Pakistan is likely to sacrifice millions of cattle on Eid Al Adha, to be observed on Wednesday generating significant economic activity worth $3-4 billion (Dh11-15 billion) besides performing their religious duty, analysts Tuesday said.
Pakistanis expected to slaughter around six million goats, sheep, cows and camels worth an estimated price of roughly Rs200 billion (Dh7 billion). The animals’ hides and skins, besides offal, horns and hooves also stir tens of billions of rupees into business.
“It is a good opportunity for the rural farmers and breeders who bring their animal to the cities where the people slaughter them in large number on Eid,” Mohammad Sohail, chief executive of Topline Securities said.

“To a rough estimate, Eid adds value into the economy to the tune of up to $4 billion,” he said.

In Karachi, one of the largest cattle markets is set up in the northern outskirts of the city where people started visiting. The slaughtering also poses a challenge to the civic agencies in the city as collection of offal has been a big task.
Emergency control rooms have been set up in 18 zones of the city which with the central complaint cell at the Civic Centre, in the central city. The control rooms remain functioning round the clock for the three days of Eid.
The municipal offices estimated that over one million animals would be slaughtered in this mega city.
The metropolitan chief also called upon the people to dump the offal at their nearest garbage collection point so that the sanitary staff could lift it timely and properly. The people were also called upon to not throw offal and casings onto roads, streets, public parks, empty plots of land or into sewage lines.


http://gulfnews.com/news/world/pakistan/eid-to-be-celebrated-today-in-pakistan-1.1243526

Riaz Haq said...

2250 calories intake is in the normal recommended rage for an individual anywhere in the world, including the USDA guidelines for Americans. What is more important is where those calories come from.

Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source. Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Along with rising meat consumption, there has also been a big surge in milk consumption with the ongoing livestock revolution in Pakistan. Pakistanis consumed nearly 39 million tons of milk in 2011-12, according to Economic Survey of Pakistan. This translates into 223 Kg of milk consumption per person which is about the same as the developed world's per capita milk consumption and more than twice that of neighboring India's 96 kg per capita.

Another ingredient popular in South Asian cuisine is vegetable oil. It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season. Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

http://www.riazhaq.com/2012/10/pakistan-among-top-meat-consuming.html

Riaz Haq said...

Another indicator of being well-fed or not is Body Mass Index.

In terms of average BMI (Body Mass Index), Pakistanis and Chinese are at 23, Indians 21 and Bangladeshis 20.5, all within normal range of 18.5 to 24.9. The average values of BMI for Europe, Middle East and North and South America are much higher.

http://www.riazhaq.com/2012/07/world-population-america-significantly.html

Riaz Haq said...

Here's an excerpt from USDA report on rising meat consumption in developing world as incomes rise:

Over the next decade, increases in meat consumption in developing countries are projected to average 2.4 percent annually, compared with 0.9 percent in developed countries. Per capita poultry meat consumption in developing countries is projected to rise 2.8 percent per year during 2013-22, much faster than that of pork (2.2 percent) and beef (1.9 percent).

Imports of meat by developing countries will also rise rapidly because consumption is expected to increase faster than domestic production. Imports are projected to rise 3.4 percent per year for poultry, 2.9 for pork, and 4.1 percent for beef.

Poultry meat imports are projected to rise steadily in nearly all developing countries in the next decade, particularly in the Africa and the Middle East region, which is expected to account for 64 percent of the rise in world poultry imports. While population and income growth in the region will boost demand, concerns over animal disease outbreaks in a number of countries are expected to slow growth in poultry production and further increase demand for imports. As a result, the region’s poultry imports will grow more than the combined rate for the rest of the world, and by 2022, Africa and the Middle East will account for over half of world poultry imports.

Since 2009, pork imports by China have risen sharply and are projected to continue rising steadily, accounting for over half of the growth in world pork imports in 2013-22. Asian countries, excluding China and Japan, and Mexico are likely to account for most of the rest of the increase in world pork imports during the period. Some higher income countries in East Asia, such as Korea and Taiwan, are expected to increase pork imports to satisfy rising demand for selected cuts of pork.

Some developing countries are also meat exporters. Exports of lower priced beef from India and Brazil to a number of low- and middle-income countries are expected to account for nearly two-thirds of the projected increase in world beef exports in 2013-22.

Demand for Livestock Feed Also Expands

The expansion of livestock production in feed-deficit countries continues to be a major driver of trade in coarse grain and protein meal, particularly in the Middle East, North Africa, and Asia. Larger and more effectively managed livestock production facilities and improved feeding practices have played a large role in the growing dominance of corn in international feed grain markets. Ruminants, such as cattle and sheep, are capable of digesting a broad range of feedstuffs, making demand sensitive to prices across alternate feed sources. However, the shift of pork and poultry production to larger and more modern operations will likely result in the use of higher quality feed, boosting demand for corn and soybean meal.

Coarse grain consumption in developing countries is projected to increase by 22 percent and account for 82 percent of the gain in world coarse grain consumption over the next decade. To meet this demand, imports by developing countries are projected to increase 34 percent and account for 93 percent of the growth in coarse grain imports worldwide....


http://www.ers.usda.gov/amber-waves/2013-august/developing-countries-dominate-world-demand-for-agricultural-products.aspx

Riaz Haq said...

From FAO on Pak Aquaculture growth:

Aquaculture in Pakistan is a recent development and in many parts of the country the management of the sector is still poor with culture practices varying across the different provinces. Two Asian Development Bank (ADB) assisted projects have assisted in strengthening the institutional structure, with infrastructure development such as the development of hatcheries and juvenile production, model farms, transfer of technology, human resource development as well as the strengthening of extension services.

Aquaculture has also received a substantial amount of government investment over the past decades and facilities are now in place that can provide the basis for a major future expansion in aquaculture production.

With the exception of trout culture in NWFP and the northern region, virtually all aquaculture currently carried out in Pakistan is pond culture of various carp species. Pakistan has not yet begun any coastal aquaculture operations although there is good potential all along Pakistan's 1 100 km coastline. Efforts have been made in the past to start shrimp farming along Sindh coast, which did not succeed, the main constraints being the non-availability of hatchery produced seed and a lack of expertise.

Freshwater fish culture in earthen ponds, both small and large reservoirs as well as community ponds was initiated in late 1960s by the provincial fisheries departments. From 1980 onwards the polyculture of Indian major carps and Chinese carps has been carried out in Punjab, Sindh and to some extent in NWFP.

According to the latest estimates, the total area covered by fish ponds across all provinces is about 60 470 ha, with Sindh having 49 170 ha, Punjab 10 500 ha, NWFP 560 ha and the other provinces (Balochistan, Azad Jammun Kashmir [AJK] and Northern Area [NA]) 240 ha.1.2Human resources:About 13 000 fish farms have so far been established across Pakistan, the size of these farms varies considerably, however, the average farm size ranges form 5-10 ha. No direct data on the number of fish farmers employed in this sector is available as fish farming in most parts of the country is carried out as an integral part of crop farming. According to a best estimates, about 50 000 people are either directly or indirectly employed in the sector.
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About 13 000 fish farms have so far been established across Pakistan, the size of these farms varies considerably, however, the average farm size ranges form 5-10 ha. No direct data on the number of fish farmers employed in this sector is available as fish farming in most parts of the country is carried out as an integral part of crop farming. According to a best estimates, about 50 000 people are either directly or indirectly employed in the sector.
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There has been a decreasing trend in inland fish production during the period between 2001 and 2003 resulting from severe drought and degradation of natural resources through pollution. Production from the inland capture fisheries has been affected most, inland aquaculture has, however, witnessed a relatively rapid increase....


http://www.fao.org/fishery/countrysector/naso_pakistan/en

Riaz Haq said...

Hindu vigilantes set fire to one of Shah’s trucks in December as it carried six water buffalo to a government-owned slaughterhouse outside Mumbai, he said. They beat up the driver and set the animals free, according to Shah. ..... “The atmosphere in the abattoir is very tense,” said Shah, 38. “We’re being harassed everywhere and the attacks are worsening. The industry doesn’t know how to deal with this and everyone from transporters to dealers and farmers is scared.”....Vigilantes haven’t made any distinction between buffalo and dairy cows, targeting transporters of both. Trucks carrying cattle are often blocked by the activists, who snatch drivers’ phones, beat them up and hand over the cattle to animal welfare centers, according to the All Maharashtra Cattle Merchants Association. Attacks have increased since the May election of Prime Minister Narendra Modi, whose Hindu-backed Bharatiya Janata Party (BJP) favours tighter restrictions on cow slaughtering, which is legal in five of India’s 29 states. “Our demand is to ban cow slaughter in India,” Surendra Kumar Jain, joint general secretary of Vishva Hindu Parishad, a religious group affiliated with BJP, said 25 February by phone from Rohtak.


http://www.livemint.com/Politics/Bx52wYO5bi7XBij3Ni5HVL/Indias-beef-boom-threatened-as-old-tensions-flare.html

Riaz Haq said...

An Overview of Poultry Industry in Pakistan by J. HUSSAIN, RABBANI, S. ASLAM and H.A. AHMAD:


Pakistan industry still attained 127% growth in the total number of birds produced, 126% growth in the total meat production and 71%growth in terms of total eggs produced between 2000 and 2010 (GOP, 2013). The reason behind this extraordinary growth is the existence of the strong base of this industry inPakistan. Presently the cheapest available sources of animal protein in Pakistan are the eggs and meat from the poultry sector (PPA, 2013a).


Despite showing excellent potential and growth over the years, per capita availability of poultry meat in Pakistan is still 5 kg and 51 eggs per year, compared to developed countries where these figures are 41 kg meat and 300 eggs (PPA, 2013b). According to the World Health Organisation (WHO), the average daily requirement for animal protein is 27 g per person, whereas in Pakistan it is only 17 g (Memon, 2012). Out of this 17 g,the share of proteins from poultry is just 5 g, causing a gap of 10 g per person per day. If calculated on an annual basis, bearing in mind the present population of Pakistan (180million), this gap is 788,000 t of meat. In the national meat pool the share of beef and mutton is either constant or decreasing steadily and the poultry sector has the potential tofill this gap


Poultry production has increased its share steadily in the total meat pool of the country(Figure 5). In 1971, the market share of beef was 61%, mutton was 37%, and poultry meat a mere 2-2.5% (GOP, 2013). In 2010 the market share of poultry meat had increased to 25%, whereas beef and mutton had reduced to 55% and 20%respectively (GOP, 2013). It was this dynamic increase in the overall magnitude of poultry sector that decreased the gap between the supply and demand of animal proteins in Pakistan, and also assisted in stabilising beef and mutton prices, making meat affordable to most of the Pakistani population.

https://www.researchgate.net/publication/285673061_An_overview_of_poultry_industry_in_Pakistan

Riaz Haq said...

Pulse (Daal) crops in Pakistan:
Understanding the importance of pulses United Nations ‘s(UN) 68th General Assembly declared “2016” as “International Year of Pulses”.
Pulses are cultivated all over the world but in Pakistan it is being cultivated on 5% of total cultivated area of crops and chickpea,black gram,mung bean.pigeon pea, mash,masoor and few others are grown.
In Pakistan pulses are grown on 1.5 million hectors of land. Chickpea play a vital role in country’s pulses production as it is cultivated on 73% of the total area occupied by pulses cultivation and its contribution to the total pulses production is 76% while mash and masoor consumes 2%( each )of
area under pulses cultivation and share 1.4% in total pulses production.
Mung Bean an easily digestible item is one of the important pulse crop of Pakistan, it is mainly grown in southern parts of Punjab and Sindh. Punjab alone provides 88% area for its cultivation and share 85% in its total production in the country.
On an average every Pakistani consumes 6-7 kg of pulses annually which shows the interest of Pakistani people in pulses which is increasing demand and supply gap as Pakistan doesn’t have enough domestic production to meet the requirement of its country men, its domestic production of pulses was 0.45 million tonnes in 2014 which was 0.75 million tonns in 2013 much lower than demand.
Pakistan spent $139.096 million of foreign exchange in the fiscal year 2010-2011 to meet the domestic requirements of pulses by importing 628.508 thousand tonnes of pulses. 444.7776 thousand tonnes were imported during 2009-2010 according to available reports, these reports show increasing import trend as country spent $224.135 million in July2014-january 2015 and imported 370,181 metric tonns compared to $165.160 million in July2013-January2014 and imported volume of 262,509 metric tonnes, Country’s import volume of pulses was raised by 32.41 % as 63,130 metric tonnes were imported in January 2015 compared to 47,679 metric tonnes in same period of 2014.
Pakistan is mainly depended on Canada,Australia,Burma,Tanzania,Euthiopia to full fill the domestic requirement of pulses which is about 0.6 metric tonnes every year.
Major challenges faced by pulses sector in Pakistan are, farmers get lower prices for their outputs due to this farmers are switching to another crops for their bread and butter, role of middle men, lack of modern technology, machinery ,improper harvesting, improper sowing,delay or early sowing of seeds, non certified seeds, less resistant varieties of pulses, lack of interest of Government or improper Government policies and lack of research on pulses to increase productions. if work is done on these issues Pakistan will be able to produce and full fill domestic needs and it will also create more employment opportunities where other cash crops cant be grown.
http://www.agricorner.com/status-of-pulses-crops-in-pakistan/

Riaz Haq said...

Pakistanis to sacrifice over 10 million animals this Eid

https://www.geo.tv/latest/114495-Pakistanis-to-sacrifice-over-10-million-animals-this-Eid

Muslims in Pakistan celebrating Eid-ul-Azha will sacrifice over 10 million animals this year, officials at the Tanners' Association said on Monday.

According to Gulzar Feroz, the central chairman at the Tanners' Association, more than 2.7 million cows/bulls, four million goats, 800,000 lambs, and up to 30,000 camels will be sacrificed this year.

He said that the hides of cows/bulls were expected to fetch a price of Rs1,600 in the market, while goat hides would fetch a market price of Rs250 each.

He said that hides of sacrificial animals fetched a total of Rs8 billion last Eid, but due to fall in prices this year, hides of sacrificial animals are expected to fetch around Rs7 billion this year.

Riaz Haq said...

Eid ul Adha spending on sacrificial animals: $2.8 billion in 2016 in Pakistan

Cows: 2.7mX $600= $1.6 billion

Goats: 4mX $200= $0.8 billion

Lambs: 0.8mX $200= 0.16 billion

Camels: 0.3 million X $800= 0.24 billion

Riaz Haq said...

#Rice Bran Oil, high in healthy fats, and Economic Diplomacy in #Pakistan, #India, #SouthAsia http://on.natgeo.com/2mTOjvC via @NatGeo

Across super markets worldwide, a new product is showing up rather unobtrusively called “rice bran oil” (RBO). For the healthy shopper, the labeling on the product will usually reveal its health benefits in terms high omega fatty acids which promote cardiovascular stability. The origins of this new product can be traced back to Asia as well but not any particular traditional diet but to a salubrious confluence of resource economics and chemical engineering. The diminutive rice grain has multiple layers. The outer layer is referred to as the hull and is often discarded for animal feed. There is also an inner layer of bran, which is only 8% of the weight of the grain capsule but contains over 75% of the oil content. Over the past three decades, Indian and Chinese scientists have developed complex chemical engineering processes to extract this oil in edible form.

India can claim ascendancy in developing rice bran oil as a commercially viable alternative to other high temperature oils from soybeans, cottonseeds and peanuts. The country is now the world’s largest producer and the Indian rice bran oil market size was valued over $600 million in 2014. This market is likely to continue growth as the country has 1.4 million tons of RBO production potential of which only around 900 kilotons is currently produced. In 2015, Government of India lifted ban on RBO exports, thus opening the way for major international competition for world markets.

The rice bran industry in India has added considerable value to the most ubiquitous of agricultural products but the other major rice producer of South Asia – Pakistan (the world’s fourth largest producer of rice) – has not been a beneficiary of this new growth opportunity. Enter, Abid Butt, a self-made serial entrepreneur from Karachi and a World Economic Forum “Young Global Leader.” When Abid saw the rise of RBO products on his grocery store shelves, he saw an opportunity for growth in this sector for Pakistan. Moving from his usual comfort zone of logistics supply chain commerce, he took the plunge in developing Pakistan’s first rice bran oil extraction plant.

Soon, Abid was on a steep learning curve in complex solvent extraction technologies and industrial catalysts that are needed to extract the precious oil from the thin layer of rice bran that coats the kernel of the grain. The complexity of the process was daunting but the nearest supplier of the equipment was of course in neighboring India. The only challenge was that the lack of trust between India and Pakistan at the political level made technology transfer between the two countries highly contentious. Yet, Abid was not deterred by the saber-rattling that warrior hawks from both countries frequently display. He managed to work through a business visa process to get Indian engineers to Lahore over a period of several months to literally build the RBO plant in Pakistan on a fair contract for the Indian suppliers.

Earlier this year, I had a chance to visit the facility an hour’s drive from Lahore, near Muridke, which is in the heart of northern Punjab’s rice growing district. The facility stands as a beacon of hope for economic diplomacy between these two acrimonious nuclear powers. If commercializable chemical engineering technology can be shared and developed between the two countries, there are clearly many other opportunities for knowledge-sharing that can bring mutual benefit. All we need is a willingness to see creative synergies of cooperation rather than constant fear-mongering of competition and discord.

Riaz Haq said...

THE EXPRESS TRIBUNE > BUSINESS
Pakistan becomes third-largest importer of cooking oil

https://tribune.com.pk/story/1302877/high-consumption-pakistan-becomes-third-largest-importer-cooking-oil/

KARACHI: Pakistan has become the third largest importer of cooking oil after China and India, a statement said on Saturday.

“The import of crude and refined cooking oil has increased to 2.6 million tons per annum in Pakistan,” Westbury Group Chief Executive Rasheed Jan Mohammad said at a one-day conference on edible oil.

Balance of payments: Current account deficit widens 92%

Pakistan also imports 2.2 million tons oil seeds every year, he said.

Imports help the country meet around 75% of its domestic needs. The remaining need is met through locally produced banola and mustard oils.

Pakistan imports crude and refined cooking oils (palm and palm olein) mainly from Malaysia and Indonesia and brings in soybean oil from North America and Brazil.

Jan Mohammad said approximately 30% of the import bill is comprised of taxes that traders pay at Pakistan’s sea ports. “The government should rationalise the taxes,” he said.

Dr James Fry, Chairman of LMC International, a research institute of the UK, said fluctuation in production, demand and price of edible oils has a direct link with crude fuel oils in the world. “The production and supply of palm oil would increase in 2017,” he projected.

The statement issued by Pakistan Edible Oil Conference (PEOC) quoted speakers at the conference, saying that Pakistan needs to set up one more import terminal at sea ports to keep the flow of goods smooth.

Apparel sector: Govt urged to withdraw duty on cotton yarn import

They said that Pakistan has so far invested Rs50 billion in import, processing and storage industries of edible oil. They estimated a similar quantum of investment in the years to come. Trade Development Authority of Pakistan Chief Executive SM Muneer said revival of the local economy, increased disposable income, surging demand for cooking oil and rising population have created opportunities for more investment in the edible oil industry in Pakistan.

Zubair Tufail, President, Federation of Pakistan Chambers of Commerce and Industry, said that per-capita consumption of cooking oil in Pakistan is among the highest in the world.

He said Malaysia and Indonesia remained two big sources of import of the oil into the Pakistan. He asked Malaysia and Indonesia to increase investment in the edible oil industry in Pakistan, as they can take benefit of transit trade to Afghanistan and Central Asian countries via Pakistan.

Outstanding bills: Disruption in oil supplies to power plants feared

Sheikh Amjad Rafique, a speaker at the conference, said Malaysia has imposed taxes on export of oil to Pakistan. “This is a negation of the Free Trade Agreement (FTA) between Pakistan and Malaysia,” he said.

He said the Pakistani government needs to engage with Malaysia to remove this anomaly and exploit full benefit of the agreement in place.


Riaz Haq said...

Korean J Food Sci Anim Resour. 2017; 37(3): 329–341.
Published online 2017 Jun 30. doi: 10.5851/kosfa.2017.37.3.329
PMCID: PMC5516059
An Insight of Meat Industry in Pakistan with Special Reference to Halal Meat: A Comprehensive Review
Muhammad Sohaib* and Faraz Jamil1


https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5516059/

In Pakistan, per capita use of meat is around 32 kg as compared to developed world, where per capita meat consumption reached to 93 kg as lead by Australia followed by USA. Accordingly, during the last few years, modern slaughter houses and processing facilities are established in Pakistan. These plants are mainly located across Lahore and Karachi, having capacity to produce processed meat products. Currently, Pakistan meat industry is producing variety of meat products including traditional and western style like kabab, kofta, fillings for samosas, mince products, nuggets, burger patties, sausages, and tender pops etc (Noor, 2015). Moreover, given the increased concern of food safety and a shift to modern meat processing methods, the meat product businesses are experiencing further integration (Kristensen et al., 2014). Furthermore, the size of slaughter houses and meat processing companies has also been raising leading intensification and more variety of meat products. The slaughtering and meat processing technologies for poultry and livestock has seen momentous changes. The conventional techniques of “one knife to kill”, one blade to remove hair/skin and one weighing balance to trade meat” has disappeared significantly in large-scale productions, shifting to mechanized slaughter houses, refined cuts according to consumer demand, chilled-chain distribution and regulated selling of meat and meat products (Troy et al., 2016).

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Pakistan per capita meat consumption in 2000 was 11.7 kg that was increased to 13.8 and 14.7 kg in 2006 and 2009, respectively. Additionally, current per capita meat consumption has reached to 32 kg that is further expected to reach 47 kg by 2020 (Table 1). However, urbanization, economic growth, industrialization as well as eating pattern resulting increased per capita meat in the future years that will also generates higher demand for meat and allied products (Chartsbin, 2017). The dietary awareness to population has also played key role in shifting preferences to consume meat and its products. Pakistan having rich traditions and cultural festivities is also adding more demand for meat and meat products during whole year and this demand further rises significantly during festive season. To cope up this growing demand, government as well as meat industry are now concentrating to meet requirements by providing sufficient, healthy and quality produce, both fresh and processed products (GOP, 2016). Furthermore, consumer awareness is pushing meat industry and regulating agencies to keep an eye on quality of meat, safety assurance, animal health and welfare as well as precise traceability (Steinfeld et al., 2006).

Anonymous said...

Mr. Riaz Haq

Please check your facts. Not all Indians are vegetarians. In West Bengal, Goa and Kerala, every single person is non-vegetarian. Even cow beef is legally available in these states and many people frequently consume these products including Hindus. Although fish may be more popular because it's cheap.

Also in North-eastern states, there are no vegetarians.


In other states of India, it's mostly 50-50. Some eat non-veg, some don't.

Vegetarian-majority states of India are Haryana, Gujarat, Madhya Pradesh, Rajasthan, Uttarakhand, Karnataka, Uttar Pradesh (for most part), and some temple religious towns in other states such as Tirupati, Puri etc.

That's still a lot of vegetarians but they are not a majority: just around 40% of Indians are vegetarians.

Regards, from a non-vegetarian state of India

Riaz Haq said...

As one of the most important occasions in Pakistan, Eid al-Adha generated an estimated revenue of over 1.74 billion U.S. dollars in sacrifices and related economic activities, with the sales of sacrificial animals and decorations witnessing a rise this year.

https://english.news.cn/20230628/d275a97254e2450980afb91e65eff0a3/c.html


According to the latest statistics from Pakistan Tanners Association, Eid al-Adha generated estimated economic activity to the tune of 329 billion rupees (1.15 billion U.S. dollars) in 2022 in the country from sacrifices alone, with the amount surpassing 500 billion rupees (1.74 billion dollars) if related economic activities are included.

Talking to Xinhua, Mushtaq Malik, an animal trader at a make-shift animal market in eastern Rawalpindi district, said that a large number of buyers with their families are visiting the market and showing keen interest in sacrificial animals while indulging in hard bargaining and negotiations.

"We raised these animals with love and affection. They (customers) try to choose the best animal to sacrifice on this special occasion. Some affluent people don't care too much about the prices as their focus is to buy the best," Malik said.

He said that the price of each animal depends on age, weight and health, adding that the animal with the right weight and health would be sold at a higher price, and buyers know all about their options before purchasing the animals.

As the hustle and bustle is gradually increasing at cattle markets, some of the buyers seem rather unhappy about the unrealistically high prices of the animals, complaining that the prices have gone up substantially compared to last year.