Thursday, January 18, 2018

Pakistan's $20 Billion Tourism Industry is Booming

Pakistan's tourism industry, currently estimated at $20 billion (6.9% of GDP in 2016), is booming, according to data available from multiple reliable sources. World Travel and Tourism Council (WTTC) forecasts it to grow to over $36 billion within a decade.

Economic Impact of Tourism:

Pakistan tourism industry generates $20 billion in revenue and supports 3.6 million jobs directly and indirectly, according to the World Travel and Tourism Council. Foreign visitors generate nearly a billion US$ in exports.

Economic Contribution of Pakistan Tourism. Source: WTTC

Tourism Growth: 

Significantly improved security situation has helped boost annual tourist arrivals in Pakistan by 300% since 2013 to 1.75 million in 2016, while domestic travelers increased 30% to 38.3 million, according to the state-owned Pakistan Tourism Development Corp.  Hotel bookings increased 80 percent in 2016, according to Jovago, Pakistan’s biggest hotel booking website.

Courtesy: Nikkei Asian Review

By contrast, foreign tourist arrivals in the country’s larger neighbor, India, jumped from 6.97 million in 2013 to 8.8 million in 2016, according to Indian government figures. 88% of India's and 92% of Pakistan's tourism revenue is domestic. India's tourism industry is worth $209 billion (9.6% of of GDP in 2016), according to WTTC.

A story in the Financial Times, a British newspaper, quotes British tour operator Jonny Bealby as saying,   “While I am sure this will raise some eyebrows, we are starting to see a marked increase in tourism to Pakistan".  Bealby's company arranged 55% more clients to Pakistan in 2017 compared with 2016, and advance bookings are more than 100 per cent up on this point 12 months ago, according to the Financial Times.

Top Adventure Tourism Destination: 

British Backpackers Society has recently ranked Pakistan as its top destination for adventure tourism.  The Society describes Pakistan “one of the friendliest countries on earth, with mountain scenery that is beyond anyone’s wildest imagination”.

Pakistan Tourism Promotion in Jakarata, Indonesia
Pakistan's northern areas are a top destination for adventure-seekers interested in mountain climbing, white water rafting,  extreme kayaking and helicopter skiing.

Pakistan Brand Promotion on London Buses

Pakistan Tourism Promotion: 

Pakistan government's tourism campaign — including covering buses in several major world cities with beautiful pictures of Pakistan's tourist attraction — have helped raise the country’s profile. Increased investments in roads, airports and other infrastructure have helped ease travel.



Pakistan government has announced its decision to provide 30 day tourist visa on arrival for visitors from 24 countries on three continents.

Summary:

Tourism industry in Pakistan is booming with 300% increase in foreign tourist arrivals since 2013. It contributed $20 billion (6.9% of GDP in 2016) and supported 3.6 million jobs in 2016. World Travel and Tourism Council (WTTC) forecasts it to grow to over $36 billion within a decade.

Here's a video about Pakistan narrated by an American Journalist Cynthia Ritchie:

https://youtu.be/G8bzv3G9vjY




Related Links:

Haq's Musings

Pakistan Travel and Tourism Boom

Extreme Kayak Adventures in Pakistan

Helicopter Skiing in Karakorams

Climbing K2: The Ultimate Challenge

Indian Visitors Share "Eye-Opening" Stories of Pakistan

American Tourist Picks Pakistan Among Top 10 Best Countries to Visit

Pakistani American to Pakistani Diaspora: Go Back and Visit Pakistan

Riaz Haq's YouTube Channel

PakAlumni Social Network

7 comments:

Tonto said...

Its just a start . For a scenic country like Pakistan $ 20 Billion is nothing, only one billion revenue from foreign tourist is shameful. What can be done is to develop the tourist sites to facilitate tourist, that includes development of infra structure , tourist safety and arranging events that would attract foreigners. 92 % of tourists were domestic clearly stating the fact that people's purchasing power has increased over last 3 to 4 years.

Government needs to work on this. I hope that development of major tourist resorts along the coastal highway near Gwadar can also help earn large sum of money. They should arrange major events near the Himalayas attracting millions of mountain lovers from across the globe.

Riaz Haq said...

#Pakistan keeps #terrorists on the run and #economy on a roll
Businesses' focus shifts from bombs and kidnappings to taxes and policy. #Taliban #TTP #terrorism #India #Karachi #Rangers

https://asia.nikkei.com/Politics-Economy/Economy/Pakistan-keeps-terrorists-on-the-run-and-economy-on-a-roll

KARACHI -- Terrorism, corruption, misrule: Negative perceptions have dogged Pakistan for years. But thanks to sweeping operations by the army and a powerful paramilitary force, those perceptions may be becoming outdated, and businesses are taking notice.

In Karachi, the country's largest city, motorcycles and elaborately decorated buses weave down dusty roads between colonial-era buildings. Less than a decade ago, these were truly mean streets. "Between 2010 and 2012, we saw one or two terrorist attacks every month and one or two targeted killings and kidnappings for ransom every day," recalled Army Maj. Gen. Mohammad Saeed. "There were 17 no-go areas which the police could not touch in Karachi."

At the time, even major hotels had occupancy rates of just 10% to 15%. Hundreds of shops and other businesses closed down.

Then the Rangers began to clean up.

The Pakistan Rangers, a paramilitary law enforcement organization overseen by the military and the Interior Ministry, set out to tackle the violence head-on. In 2013, the Rangers Sindh -- which operate in Sindh Province, including Karachi -- mobilized 15,000 troops. The provincial legislature granted them broad powers to search homes and make arrests, enabling them to quickly turn the tide.

In 2017, there were zero bombings and only five kidnappings, according to Saeed, who serves as director general of the Rangers Sindh. This is no small feat in a city with a swelling population of 17 million -- perhaps even 20 million if migrants from rural areas are factored in. "We destroyed all of the terrorists' pockets," he said, adding that hotel occupancy rates are over 90%.

The story is similar in Pakistan's other major cities. And as the Rangers have made headway, business sentiment has improved and growth has picked up.

Pakistan's real gross domestic product grew 5.3% in the fiscal year through June 2017, the quickest pace in 10 years. The central bank projects the growth rate for this fiscal year will approach 6%. Inflation has stabilized and exports are brisk.

"Unfortunately, Pakistan is a victim of negative perception," said Arif Habib, who heads the conglomerate Arif Habib Group. "There is a lot of difference between perception and reality."

But the rest of the world seems to be catching on to the positive changes, too: Foreign direct investment is estimated to reach a record $5 billion or so in the current fiscal year, up from $3.43 billion last year.

Last June, in a survey by the Overseas Investors Chamber of Commerce & Industry, 89% of respondents said security concerns in Karachi had receded since 2013.

The OICCI is made up of 193 companies, mainly major foreign businesses in Pakistan. Each year, it surveys the members about factors that are hampering investment in Pakistan. "The top answer in 2015 was 'security, law and order,' but it fell to third place in 2017," said OICCI Secretary-General Abdul Aleem, who served as the chief executive of a state-run company. "It was overtaken by 'tax burden' and 'policy implementation.'"


Z Basha Jr said...

Timely article. with relaxed visa regime for foreign group' tourists it will only get better. Hope the agencies can take care of law and order as groups are always easy targets.Riaz sb.you are doing great service to the qaum. hope the agencies can recognize your efforts and include you in local think tanks.

Riaz Haq said...

A #British archaeologist named Hugh Trevor Lambrick, who was the Deputy Commissioner of #Larkana in 1940s, called (Shushangi) 'Toshangi' the #GrandCanyon of #Sindh . #Tourism #Pakistan on #Vimeo https://vimeo.com/253033673?ref=tw-share


A British archaeologist, author and civil servant named Hugh Trevor Lambrick, who was the Deputy Commissioner of Larkana in 1940s, called (Shushangi) 'Toshangi' the Grand Canyon of Sindh. It is one of the most dramatic places to visit in the Kirthars. The deep gorge (700ft deep) is formed by the waters of Kenjhi River which has been flowing in the area since time untold.
Salman Rashid, Travel writer, Fellow of Royal Geographical Society traveled in 1996 to this place from Ghaibi Dero (Shahdadkot Sindh).
We a group of trekkers i.e. Aziz Ahmed Jamali, Abdul Qadir Jamali, Muhammad Yaqoob, Asad Mir, Aqeel Baig & Sufi reached here from Khuzdar Baluchistan side

Riaz Haq said...

5 airlines to venture into Pakistan
Source: Xinhua| 2018-01-29 20:13:38|Editor: Lifang

http://www.xinhuanet.com/english/2018-01/29/c_136934060.htm

ISLAMABAD, Jan. 29 (Xinhua) -- Five national and international airlines have applied for regular public transport airline license of Pakistan Civil Aviation Authority (CAA) to venture into the country's aviation industry, local reports said Monday.

The airlines are expected to get permission to carry out the flight operation in the country's skies during the next one year, which is likely to bring down passenger fares, local newspaper Express Tribune said.

Airlines including Askari Air, Air Siyal, Go Green, Liberty Air and Afeef Zara Airways have applied for the license to be a part of the aviation industry which is expected to be around 9 percent per annum and likely to keep the same pace till 2020, according to a forecast of the International Air Transport Association, a trade body of world's airlines.

Pakistan's air traffic has soared up to 40 percent over the past five years to 20 million passengers, and is continuously witnessing an upward trend due to improvement of law and order situation in the country, which is bringing in more tourists in the country.

The China-Pakistan Economic Corridor (CPEC) has also resulted in the increase of air traffic in the country.

Most of the upcoming carriers will target low-profit, far-off destinations including Gwadar, Turbat, Panjgur, Khuzdar, Dalbandin, Zhob, in Balochistan province where CPEC projects are in full swing, and the tourist destinations of Rawalakot, Skardu, Chitral, Gilgit, Bannu and Parachinar.

The destinations could generate immediate profits because of their tourism potential and work on CPEC projects.

For these remote regions, the new carriers will bring airplanes suitable for small airports.

The entry of new airlines in the country's airspace is expected to further increase challenges of the country's national flag carrier Pakistan International Airlines, which was the sole operator in most of these routes in the past.

Riaz Haq said...

Adam N Weinstein

@AdamNoahWho
2h2 hours ago
More Adam N Weinstein Retweeted Govt of Pakistan
Relative to regional competitors for tourism #Pakistan has good urban infrastructure, historical sites within major cities, decent hospitals, good highways, & magnificent natural beauty within 2 hrs of major cities. Easy visas, int'l marketing, & more mid-level hotels would help.

https://twitter.com/AdamNoahWho/status/963437181095292928

Riaz Haq said...

Pakistan's auto sales surge 23 pct in January 2018

http://www.xinhuanet.com/english/2018-02/12/c_136970661.htm

The Pakistan Automotive Manufacturers Association announced on Monday that Pakistan's locally assembled cars and Light Commercial Vehicles (LCVs) sales volume jumped by 23 percent to 23,562 units in January on the yearly comparison and by 22 percent on the monthly comparison.

The growth was largely attributed to Pak-Suzuki Motor Company's (PSMC) impressive sales numbers of the Wagon-R (an increase of 1,101 units) and Cultus (an increase of 680 units) and a strong response to Honda Atlas Cars' BR-V (an increase of 500 units).

Moreover, recent changes in import procedures have also resulted in a higher offtake for the less than 1,000cc segment, as consumers continue to shift to Pak-Suzuki Motor Company.

According to the Pakistani auto industry's official numbers, volumes for PSMC and Honda Atlas Car (HCAR) increased by 24 percent and 10 percent on yearly comparison while Indus Motor's volumes decreased by 7 percent.

Furthermore, growth was also recorded in LCVs sales, as they increased by 38 percent to 3,638 units in January this year when compared with the sales of 2,629 units in January last year.

Similarly, tractor sales continued to perform well, thereby registering 5,863 units for January, up by 9 percent as against 5,390 units in the same month of last year.

Moreover, motorcycles and three-wheelers also witnessed a fair bit of increase of 20 percent on the yearly comparison and 13 percent on the monthly comparison.

-------

Imports of used cars in Pakistan jump 70pc

https://www.dawn.com/news/1385303

Imports of used cars and minivans surged to 65,723 units in 2017, up almost 70 per cent from 38,676 units a year ago, latest data released by the auto industry shows.

The arrival of sport utility vehicles (SUVs) also increased 59pc to 7,758 units. Imports of pickups and vans registered a 9pc rise to 3,154 units.

The local industry maintains a record of each imported vehicle, whether new or old, through the Import General Manifest (IGM). Every imported car is logged in the customs’ IGM.

Toyota Vitz remained the most popular imported car in 2017. As many as 8,680 units arrived in 2017, up almost 40pc from a year ago. The volume of Daihatsu Mira swelled 73.1pc to 6,091 units.