Music is aiding Coke in its fight against Pepsi in the cola wars in Pakistan. By sponsoring "Coke Studio," a local version of "MTV Unplugged", Coke has gained significant market share at Pepsi's expense, according to a report in the Wall Street Journal. While Coke now claims 35% of all cola sales in Pakistan, Pepsi's market share is now down to 65% from a high of 80% in 1990s which was achieved mainly through sponsorship of cricket in Pakistan.
Coke Studio, sponsored by Coca Cola Pakistan, is a one-hour show that features musicians playing a distinct blend of fusion music that mixes traditional and modern styles. Helped by the media boom in Pakistan, the show has had dramatic success since it was launched three years ago.
A Wall Street Journal story says that Coke Studio is now carried by 27 channels, including regional Sindhi- and Pushto-language channels, where entertainment tends to be more orthodox. The show’s Facebook page has about 200,000 fans and is adding about 10,000 a week. The song “Alif Allah Chambey Di Booty” by Arif Lohar and Meesha Shafi that featured on Coke Studio in June has recorded 531,537 views in just over a month on YouTube. It is popular in both India and Pakistan where the netizens can’t seem to get enough of it.
Here is an except from the Wall Street Journal story on Coke Studio in Pakistan:
Coke and Pepsi's battle in Pakistan shows how some foreign companies remain committed and are expanding here even as others head for the exits because of concerns over terrorism and the country's struggling fiscal position.
Tetra Pak International SA, the Switzerland-based packaging company, is about to complete a €90 million ($116.5 million) factory in Lahore. Metro AG, the German retailer, has invested $175 million to open a string of outlets in the past two years. Adidas AG of Germany has recently ramped up orders of soccer balls from Pakistan, one of the world's largest suppliers.
Others, like U.S.-based Procter & Gamble Co. and Nestlé SA of Switzerland, continue to make healthy profits here. Nestlé, for instance, operates Asia's largest dairy-processing factory in Punjab, Pakistan's largest province.
An upsurge in terrorist suicide attacks and a balance of payments crisis, which led to an $11 billion International Monetary Fund bailout program in 2008, have scared off other businesses. Foreign direct investment in Pakistan fell 39% to $12 billion in the year to July, according to central bank figures. Still, countries like Pakistan continue to matter for consumer-goods companies because they have young populations and growing economies. The economy is set to grow over 4% this year and Pakistan regularly beats out nations in the region, including India, in the World Bank's study on ease of doing business.
Coke said sales volumes fell 2% in North America in the first quarter of 2010 but rose 11% in its Eurasia and Africa division, which includes Pakistan.
Pepsi remains bigger in some Middle East nations, where an Arab League boycott of Coke in the 1970s and 1980s—stemming from its investments in Israel—left the playing field open.
In other emerging markets like China, India and Russia, the two rivals are locked in a close race.
Nestle and Unilever, two of the leading food and drink companies in Pakistan have been reporting strong growth in headline sales, according to BMI. Both companies grew their topline sales revenue by more than 20% year-on-year in the year to December 31 2009. Their annual sales are now approaching US$500m.
Against the odds, demand for beer is strengthening off the back of strong growth posted by Murree Brewery. Despite Muslim's accounting for 97% of Pakistan population and extensive bans on the consumption of alcohol in place, Murree has been reporting strong financials. Q1 (three months to September 2009) after duty and tax sales climb by 16% to PKR539.4mn (US$6.5mn), while net profit after tax increased by 26% to PKR63.9mn (US$0.76mn).
As the sales of cola drinks and tobacco products decline in the West, US companies are targeting developing nations with heavy advertising to increase sales.
Bunge, the third biggest US agribusiness company after Archer-Daniel-Midland and Cargill, has bought Chicago-based Corn Products International Inc. for $4.2 billion in stock to add corn-based sweeteners as demand increases for soft drinks and processed foods in China, India and Pakistan, according to US media reports. This acquisition enlarged Bunge's international footprint in emerging economies to drive its growth.
Corn Products is the fourth-largest maker of high-fructose corn syrup in the U.S. and will give Bunge new customers in Pakistan, South Korea and Thailand, Credit Suisse analyst Robert Moskow said in a note on this deal. Corn sweeteners are used in soft drinks and processed foods instead of traditional cane or beet sugar because of their lower cost and higher concentration. A single 12-ounce can of soda has as much as 13 teaspoons of sugar in the form of high fructose corn syrup, according to San Francisco Chronicle. China, India and Pakistan have all seen double digit annual growth in consumption of soft drinks and processed foods for several years. Last year, the PepsiCo growth in US and Europe was less than 3% but PepsiCo International sales were up 22%, an impressive increase fueled by double-digit growth in China, Russia, Pakistan and the Middle East.
Processed foods and soft drink companies are often blamed in the United States for dramatic increases in obesity and diabetes, particularly among children. Some even accuse them of being merchants of death, not unlike the big tobacco companies. Many health experts argue that the issue is bigger than more calories. The theory goes like this: The body processes the fructose in high fructose corn syrup differently than it does old-fashioned cane or beet sugar, which in turn alters the way metabolic-regulating hormones function. It also forces the liver to kick more fat out into the bloodstream leading to heart disease.
While the presence and growth of Bunge, Pepsi and other food giants are likely to create more jobs in emerging economies such as India and Pakistan, the price for this opportunity is likely to be the danger of greater health problems associated with fats and corn sweeteners in processed foods and soft drinks.
Similar or even greater health threats are coming from the major expansion of tobacco giant Philip Morris in emerging economies. As the smoking rates in developed countries have slowly declined, they have risen dramatically in some developing counties, where PMI is a major player. These include Pakistan (up 42% since 2001), Ukraine (up 36%) and Argentina (up 18%), according to the Wall Street Journal. Philip Morris is currently building a major new plant in Pakistan.
Globalization can potentially bring many benefits, including access to more jobs and improved living conditions in the emerging economies. However, globalization also brings with it all the ills that have been witnessed in the West, including environmental deterioration and life-style diseases such as diabetes, heart-disease, various forms of cancer etc. The challenge for Pakistan, and other countries like it, is to learn from the mistakes of the West. Instead of just repeating such mistakes, Pakistan, India and China must find ways to extract the benefits while minimizing the cost of modernization.
Growing health consciousness across Pakistan is strengthening demand for low calorie carbonate substitutes and bottled water. With concerns about the safety of tap water extensive, demand for bottled water is growing strongly off the back of modest gains in per capita incomes and more importantly, more widespread product investment by leading players.
Here's a video clip of Coke Studio with Arif Lohar and Meesha:
Pakistan's Media Boom
Pakistan's Murree Brewery in KSE-100 Index
Health Risks in Developing Nations Rise With Globalization
Pakistan's Choice: Globalization Versus Talibanization
Life Goes On in Pakistan
Pakistan Crowned T20 World Champion
coke pepsi sales are nothing to be very proud off!They are unhealty and very damaging.
whats more S asians are much more susceptible to diabetes than westerners are genetically so the government should actively discourage them!!
In my school cola drinks are banned! even though they are the biggest sponsors of school level competitions like quizes,debates etc kind of like tobacco companies used to sponsor sports.
Pakistani novelist Kamila Shamsie (Burnt Shadows) talked about Pakistani music with Steve Inskeep of NPR Morning Edition this morning.
Here's the NPR website report of this interview:
"Disco Deewane" means "disco crazy" in Urdu. It's also the name of a song by the brother-sister duo Nazia and Zoheb Hassan, a hit in Pakistan in 1981.
But its words spurred religious tension as Pakistan's government became even more conservative. Pakistani-born writer Kamila Shamsie remembers the music video, in which government censors wouldn't let cameras film the sensuous Nazia from the waist down.
"You had this woman and this man, who were sort of out there talking about the craziness of disco," Shamsie says. "And about a certain kind of social liberation that went away."
Many Muslims in Pakistan practice variations of Sufism, a less rigid form of Islam that's very open to music and dance. Facing waning popularity in the late 1970s, then-dictator Muhammad Zia-ul Haq ushered a more extreme Islam into the law and culture of the country.
Pop music managed to prevail. Despite heavy government censorship in 1987, Pakistani television held a competition for its viewers to come up with a patriotic song. The winning track was "Dil Dil Pakistan" from the pop group Vital Signs. It became an instant hit.
"It felt really refreshing and it felt subversive, which is ridiculous if you actually look at the lyrics," Shamsie says.
Two prominent members of Vital Signs parted ways with the group in the early 1990s, taking different directions in both music and religion. Salman Ahmad formed Junoon, a Sufi rock group which achieved widespread popularity in Southeast Asia in 1997 with their chart-topping hit "Sayonee." Meanwhile, frontman Junaid Jamshed began singing religious music and denounced pop as "un-Islamic."
"There are so many different variations of Islam," she says. "I think within the music and the stories of Salman Ahmad and Junaid Jamshed, you can see two of the more dramatic ways in which that search for religious belief can play out."
India will soon adapt Coke Studio from Pakistan for the Indian audience, according to an WSJ report:
In a break from tradition, India will soon see a television show adapted from neighboring Pakistan.
After being tried and tested on the other side of the border, Coke Studio, a music reality show which serves as a platform for musicians to perform live, is set to make its debut here later this year.
We don’t know whether the program will follow the same format as Coca-Cola’s hugely popular television show of the same name in Pakistan.
A Coke spokesman in India confirmed that the company was in talks with “several potential partners for the launch of this property” but declined to share any further details.
“At this point, we can only confirm that we plan to launch Coke Studio – one of our flagship music properties globally – in India, sometime this year,” he said.
While India has oftentimes borrowed the formats of popular TV shows like “Kaun Banega Crorepati,” based on “Who Wants to Be a Millionaire,” and “Indian Idol” from the west, it has never adapted a Pakistani television series to suit Indian audiences.
Coke Studio has already aired three seasons in Pakistan and has featured the likes of “Sa Re Ga Ma” musical talent show winner and popular singer Amanat Ali; Sufi singer Abida Parveen; and Meesha Shafi, lead vocalist of fusion band “Overload.”
Ali Zafar, the lead actor of Bollywood satire “Tere Bin Laden” and a singer, participated in the second season of the show.
The show’s popularity can be gauged by its Facebook fan page where has 458,454 users “like” it. The social networking site has over 80 official and unofficial groups dedicated to Coke Studio with anywhere between 7 and 458,283 “likes.”
There are already 178 fans of the Facebook page “I want Coke Studio INDIA.”
Here's an Express Tribune story on the music industry woes in Pakistan:
Let’s start with the record labels. There is only one active record label in Pakistan at present: Fire Records. With more than 50 artists under its belt, Fire Records enjoys a monopoly over the industry. The other big players of the industry (The Musik Records, EMI and LIPS Music — not counting Alif Records and Riot Records which only cater to individual artists) are currently dormant.
However, when you read the fine print of the contract, it featured a few conditions.
For starters, the package included no monetary compensation for almost all artists. Secondly, an artist had to give up his/her rights to the music. This meant that Fire Records vetoed every decision including which song to launch when, which video to make when and when to distribute the album. Moreover, all artists signed under Fire Records could have their videos aired only exclusively on Fire Records’ sister television channels (AAG, Geo TV, etc.) unless royalty payments were made by other channels.
With blatantly anti-competitive practices, Fire Records became the sole lifeline for these top 50 artists of Pakistan. So, unsurprisingly, when Fire Records decided to decrease its output of new releases in the market, the whole industry suffered.
A good example is that of the band Mauj. Having released their first single “Khushfehmi” in 2004 to widespread acclaim, and then “Paheliyan” in 2008, the band signed on with Fire Records in January 2009 with a ready-made album in hand. However, the record company decided to postpone the album’s release. The fans waited, the band complained, and illegal free downloads soared on the web. It wasn’t until a year later in January 2010 that the album finally saw a release. But by then a lot of water had passed under the bridge – it was too late. The craze had already died.
Call suffered a similar fate. With their album ready in 2008, they had to wait till February 2011. “Laree Chootee” had truly missed the bus by then.
Fire Records, the largest investor in the record label business, is also facing the crunch. In the words of the Operations Manager at Fire Records: “The days where an album could easily sell a 100,000-plus copies are over. Even mass appeal albums of artists like Shazia Manzoor are struggling to hit the lower thousands. There are very few returns to be made in an environment such as this”.
Other factors affecting record labels is the refusal of TV channels to pay any royalties on videos, and the increased influx of Bollywood songs being played on local channels which is directly hampering consumer demand for local music.
Conventionally, record labels engage with distributors and have joint investment and revenue sharing models. This is not true in Pakistan. Artists such as Jal, Ali Azmat, Ali Zafar and many others have to directly engage with Sadaf Stereo and Sound Master for the distribution of their albums. These agreements are often not legally binding contracts but simply a take it or leave it offer in which the artists are paid up front. Consequently, the artists receive no royalty per sale, have no say in where and when the albums will be placed, and cannot keep track of the quantity sold. The lack of respect for legal contracts by distributors reflects the general lack of respect for intellectual property and copyright in our country.
While some established artists have managed to explore new markets through Indian record labels, new artists have struggled to overcome these enormous hurdles. Take the example of Qayaas, an amazing new band from Islamabad who produced their own album, made their own videos, and personally distributed their own printed albums to stores across Karachi, Lahore and Islamabad.
Here's an excerpt from CBS 60 Minutes story on Givaudan, the largest flavoring company in the world:
When you chug a sports drink or chew a stick of gum, you probably don't think of science. But there is a precise science - and a delicate art - behind what you're tasting. Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more.
The following is a script of "The Flavorists" which aired on Nov. 27, 2011. Morley Safer is correspondent, Ruth Streeter, producer.
As the Thanksgiving weekend comes to a close, you may feel as overstuffed as that turkey you ate. And if you're overweight - and the chances are, you are, it's probably because you eat too much, too much of the wrong stuff. Most of the wrong stuff we eat comes in a bottle, a can, or a box - food that's been processed - much of that food has been flavored.
The flavoring industry is the enabler of the food processing business - which depends on it to create a craving for everything from soda pop to chicken soup. It is Willy Wonka and his chocolate factory as a multibillion dollar industry; an industry cloaked in secrecy. But recently Givaudan, the largest flavoring company in the world, allowed us in to see them work their magic.
[Jim Hassel: So definitely an aroma, the mandarin, dancy tangerine. Real mild though. Not in your face.]
These are "super sniffers," "super tasters"...
[Andy Daniher: And more bitter.]
...on the prowl. The special forces - first responders to the call for the next best taste.
[Andy Daniher: The mandarin notes are fantastic.]
They are braving the wilds of a citrus grove in Riverside, California, where Jim Hassel - whose nose and palette are legendary - leads a Givaudan team on a taste safari. Big game hunters in search of the next great taste in soft drinks. Their inspiration? The greatest flavorist of them all: Mother Nature.
Jim Hassel: Seeing everything that's available really just drives the whole creative process.
Morley Safer: Like an artist going to Rome or something?
Hassel: Correct. Correct.
Safer: But the ultimate purpose is to sell more soft drinks or whatever?
Hassel: That's what we're in the business of, selling flavors....
Here's an ET opinion on the latest season of Pakistani Idol TV show:
The year 2011 marked the discovery of various musical gems through the emergence of Pakistani talent shows like “Uth Records”. The show played a key role in turning raw Pakistani talent into seasoned musicians and singers of today. Every episode had a unique flavour and charm; as it showcased a different musician, singing a different genre, belonging to a different ethnic background and representing a different part of the country. From the catchy tunes of Natasha Ejaz to the folk rock belted out by Yasir & Jawad, every artist created a cult following of their own, becoming a regular feature on the local radio channels. Of course, none of this could have happened without music producers Omran Shafique and Gumby who were integral in the success of the first season of “Uth Records”.
So when 2012 started and the second season of the show was announced, there were even higher expectations from it. However, this time, there was a slight variation in the line-up. Gumby had taken over Shafique’s spot as the solo producer of the show. The fact that Gumby was producing music left many confused as he is better known for his drumming skills than anything else. However, people had been talking about his creative input in producing “Coke Studio” for a long while and this would’ve been a great opportunity for him to put his talent to test.
However, Gumby couldn’t come even close to what was expected from a seasoned musician like him. With artists like Jarar Malik, Affaq Mushtaq, XXI, Sara Haider, Orangenoise and Rahim Saranjam Khan who featured on the show, only two managed to stand out — Khan and Mushtaq. The rest of the artists made no lasting impression and were not extraordinary by any means.
Here's a <a href="http://www.thenewstribe.com/2012/04/23/ian-james-donald-md-nestle-leaving-pakistan/>news story</a> on progress made by outgoing MD of Nestle Pakistan:
<i>Karachi: Ian James Donald Managing Director Nestle Pakistan is likely to be deputed from Pakistan to other country after one year and eight months of his successful service in the leading nutrition country.
Ian J Donald has been Managing Director at Nestle Pakistan Limited since September 1, 2009. He was deputed from Nestle Malaysia Bhd where he served as a Director of Ice Cream, Chilled Products & Associated Businesses.
Under his leadership, Nestle Pakistan succeeded in delivering robust financial results despite the economic slow down and flood crises in the country, which hit livestock sector and affected productions channels of the company.
The leading FMCG company announced good results heralding a prosperous year and sound financials backing its many initiatives.
The profit and revenues witnessed handsome growth from 2010 to 2011 under his tenure as the profit of the company up by 56.6 percent and revenues increased by 58 percent.
Nestle Pakistan profits and revenues stood at Rs 4.7 billion and Rs 64.8 billion by 2011 as compared with profits and revenues recorded in 2010 at Rs 3 billion and Rs 41 billion.
The business profitability and strategy had been successful in the past two years as the company was witnessed as one of most preferred one in equity market. It share value was stood at Rs 66.27 in 2010, which went to Rs 102.94, showing 55 percent growth.
Managing Director Ian Donald – a South African national who has been with the global parent company for 40 years – has focused on expansion of Nestle business primarily by growing the packaged foods market.
Nestle already has a gigantic infrastructure in Pakistan. The company collects milk from over 190,000 farmers spread out over an area of about 145,000 square kilometers.
Donald believes that the strategy of value addition in existing brands rather than adding newer brands in the market. Besides, his contribution was immense in sales expansion in the rural market, which he believes a driving factor for promoting business and standards of masses’ lives.
The outing MD of Nestle, a Swiss company, has made a three years business expansion plan of Rs 320 million Swiss Francs in its presence in Pakistan’ rural and urban markets.</i>
Here's Indian writer Aakar Patel in FirstPost on Indian version of Coke Studio:
Why did Pakistan produce the lovely Coke Studio music series and not India? Why is Pakistan’s Coke Studio more popular with many Indians over the new Indian version? Is it because Pakistan’s musicians are better or more creative than India’s?
One evening Ifti, who is sadly no longer with us, took me to the Waris Road residence of Masood Hasan, later to become a fellow columnist of mine at The News. We had a few glasses of the good stuff with some other guests, and then Hasan took us to a part of the property where his son Mekaal had built a studio and was playing with his band.
This was when I first heard the music that is now so distinctively the sound of Coke Studio. I would define it as a folk song or raag-based melody, layered with western orchestration. This included a synthesizer wash, guitars, a drummer, a bass punctuating the chord changes, and backing vocals and harmony. Essentially it was traditional Hindustani music made palatable for ears accustomed to listening to more popular music.
Mekaal did this very well and his band’s first album, Sampooran, is as good as anything produced by Rohail Hyatt at Coke Studio later.
Indeed, many of the musicians Mekaal worked with, eventually ended up at Coke Studio. Gumby, the Karachi drummer on Coke Studio’s first four seasons, played on Sampooran. Zeb and Haniya, the stars of Coke Studio 2, were originally produced by Mekaal.
The first-rate Hindustani singer Javed Bashir who adds depth to the singers who are not classically trained, used to be lead singer with Mekaal’s band. The great Ghulam Ali was on a flight with me from Ahmedabad to Bombay once and I told him I was friends with Javed. “Mera hi bachcha hai,” he said with great pride.
Lahore’s Pappu, Pakistan’s best flutist, has played flute for Mekaal’s records.
Gumby and I went to a concert next to my house where guitarists Frank Gambale and Maurizio Colonna played. Gumby says Colonna’s playing brought tears to his eyes. Javed and I have drunk a few places dry, and been banned from one. Mekaal is of course a dear friend, as are Zeb and Haniya.
Now to understand why India did not produce Coke Studio but Pakistan did. The reason is linked to what I said earlier – that Coke Studio is a popular interpretation of India’s traditional music.
India’s talented musicians and producers have a commercial outlet:Bollywood. This is where money is made and this is where Pakistan’s singers who want commercial success must also come.
Their talent, however, is spent on making music that is purely popular, because that is what they are paid big money for. Indian musicians like Shankar-Ehsaan-Loy and Kailash Kher can make
Coke Studio’s sort of classical-popular mix of music easily if they set aside a couple of months for it. They choose not to however, because their working day is spent making music
that makes them rich (Kailash, whom I’ve known since before he sang for Bollywood, today charges Rs 20 lakh for a two hour concert).
In Pakistan there is no commerce in music, and even the most talented musicians must do something other than sing or play to get by. Mekaal for instance, rents out his studio. The disadvantages of not having a commercial outlet for your talent are many. The only advantage of this is that musicians are free to make popular music that is still non-commercial.
Fortunately for all of us, whether Indian or Pakistani, Rohail Hyatt and his team have used this space to produce the music that we love so much. The reason why Coca Cola produces it is that the Pakistani public will not directly pay for it, unlike Indians and Bollywood.
It is cruel to say this, but it is true.
Here's a Washington Post piece on American fast food restaurant chains in Pakistan:
Anti-American sentiment may have reached historic highs in this country, but for many Pakistanis, the indignation does not extend to their bellies.
Just over the past few days, Islamabad inaugurated its first Hardee’s restaurant and its first American-style sports bar. In recent months, McDonald’s not only reopened its only restaurant in the capital but also added a home-delivery outlet. Those businesses join existing burger joints and other American fast-food restaurants such as Pizza Hut, KFC and Domino’s Pizza.
After opening its first Pakistani restaurant in Lahore in 1998, McDonald’s now counts 21 outlets across the country. Hardee’s launched the first of its four restaurants in Pakistan a year and a half ago and plans to open a total of 25 within five years.
Nowhere is Pakistanis’ love of American fast food more apparent these days than at the newest Hardee’s. A few days after a much-hyped opening attended by U.S. Ambassador Cameron Munter and his wife, lines of customers still extended outside the doors. Nawaz Sadiq, manager for development and training at Hardee’s, said the outlet has served an average of 5,000 to 6,000 customers a day so far.
“The Pakistani market is very much brand-conscious,” Sadiq said. “Pakistani people are against America because of its policies, but at the same time, people want quality.”
Unlike in the United States, fast food here is among the more expensive eating-out options. At 390 Pakistani rupees, or about $4.50, a Big Mac is out of reach for most people. Consequently, many customers are part of Pakistan’s highly educated class and have spent time in the United States, or have at least more favorable opinions of the United States than most of their countrymen.
But for Mohsin Masud, owner of the brand-new restaurant 3rd Base, security is not a major concern. Masud, who spent time in the United States and Canada, said he opened his sports bar because he couldn’t find good hamburgers in Islamabad. The restaurant, which has a Facebook page, also specializes in steaks and chicken wings. But one standard sports-bar item is conspicuously absent.
“The only thing missing is the beer,” Masud said, because it is impossible for Muslims in Pakistan to obtain an alcohol license.
Here's BMI's Q3/2012 report on rising food consumption in Pakistan:
Our near-term domestic demand outlook for Pakistan is looking brighter than before. Declining costs of credit and disinflationary pressures should prove supportive of domestic demand. However, we acknowledge a near-term risk to our domestic demand outlook, which is the impact of deteriorating macroeconomic conditions on remittance inflows. Should a slowdown in global demand weigh on remittance growth, this could dampen domestic consumption in the near term. Longer term, the business environment challenges of a destabilising insurgency, chronic lack of electricity generation capacity and an unskilled labour force will continue to hold back the consumer sector from realising its full potential. We therefore expect the liberalisation of the Pakistani consumer sector to occur at a glacial pace going forward.
Headline Industry Data
2012 food consumption growth = +12.1%, compound annual growth rate (CAGR) forecast to 2016 = +9.3%
2012 alcoholic drinks value sales growth = +19.0%, CAGR forecast to 2016 = +10.4%
2012 soft drinks value sales growth = +15.2%, CAGR forecast to 2016 = +8.8%
2012 mass grocery retail sales growth = +20.9%, CAGR forecast to 2016 = +12.2% Key Company Trends Pakistan A Fledgling But Growing Force On Global Halal Scene: Pakistan has not been able to gain much from its US$2trn halal brand market, and has a small share in the global halal industry. The country’s exports have improved from zero-level during the past two years; however, it is still insignificant. However, with the Pakistani government now putting its weight behind the development of the domestic halal industry, there is certainly a cause for optimism in the sector’s future prospects.
The Sindh Board of Investment has entered an agreement with the Halal Department of Malaysia to provide training of certification to its staff. The government also announced that it will be engaging in a project to ensure the credibility of the country’s halal certifications in a bid to tap into the global halal market, which is valued at over US$1trn.
BMI Bullish Coca-Cola’s Prospects In Pakistan: US soft drinks giant The Coca-Cola Company is planning to invest another US$280mn by 2013 in Pakistan. According to Coca-Cola, it plans to channel the bulk of its capital expenditures towards increasing the production of its existing brands as well as expanding its overall beverages portfolio. Coca-Cola plans to introduce more juices and mineral water in the Pakistani market over the coming years. This strategy could diversify Coca- Cola’s presence beyond the carbonates sector and help it secure early footholds in the higher-value bottled water and fruit juice segments, which boast tremendous long-term promise.
Here's an ET report on Coke investing to expand in Pakistan:
It was an announcement made so quietly that it did not even make the headlines: having already invested $172 million in Pakistan this past year, The Coca Cola Company – one of the world’s largest beverage companies – is planning on investing another $248 million in the country over the next two years.
It may have something to do with the fact that Pakistanis are estimated to have spent approximately Rs110 billion ($1.3 billion) on carbonated beverages in 2011, according to an analysis by The Express Tribune based on figures compiled from industry sources. Coca Cola currently enjoys a 30% market share, second only to arch-rival PepsiCo.
“We see great potential in Pakistan’s future, which is why the company is investing significantly in upgrading infrastructure and adding value to allied industries,” said Rizwan Khan, general manager for The Coca Cola Company in Pakistan and Afghanistan.
The money will be spent on two new bottling plants, one each in Karachi and Multan, as well as investing in more coolers, which will be distributed amongst retailers to help with the company’s retail sales efforts. Company officials were quick to point out that the investment is not simply the recycling of profits and cash flows from existing operations in Pakistan, but green-field foreign direct investment that will flow into the country over the next two years.
The expansion plans come as rising demand makes it difficult for Coca Cola to keep pace with its existing production capacity in Karachi and Punjab. The new plants will follow the establishment of a Coca Cola facility, already completed in 2011, which manufactures Coke cans. Previously, Coca Cola used to import cans from its factories in other countries.
Coca Cola’s business model in Pakistan is somewhat unique. The global US-based parent owns a subsidiary called The Coca Cola Export Company, which has a Pakistan branch. That Pakistan branch conducts all marketing and brand building activities and manufactures the concentrate for the company’s signature beverages from a plant it owns and operates in Raiwind.
The concentrate is then sold to Coca Cola Beverages Pakistan, a joint venture between the US-based parent and Coca Cola Içiçek, a Turkey-based partner of the group. Coca Cola Beverages Pakistan operates six bottling factories in Pakistan, located in Karachi, Gujranwala, Multan, Lahore, Rahimyar Khan, and Faisalabad.
Coca Cola used to have eight franchisees for its bottling facilities in Pakistan, but in the mid-1980s the company felt that the business model was not working. It then spent the next decade buying out every single franchisee in Pakistan, consolidating them under one umbrella to form Coca Cola Beverages Pakistan. This entity was a wholly-owned subsidiary of the US-based parent until 2008, when Coca Cola Içiçek took a 49% share.
The company declined to provide a precise revenue figure or growth numbers, but said that it buys close to Rs13 billion in raw materials from its 300 local suppliers. According to Coca Cola Içiçek’s annual report, the company’s revenue growth rate in Pakistan is in the high teens. Coca Cola has over 4,000 employees in Pakistan, and employs another 6,000 indirectly. Company officials say that it paid Rs11 billion in taxes last year.
“Our aim is to inspire economic activity, create employment and increase tax revenue for the government. However, it is the government’s responsibility to ensure that a productive investment and business operating environment is provided to local and international companies,” said Khan.
There are worries about carbonated drink consumption in South Asia. I think these are overblown considering the fact that per capita consumption in Pakistan is just 5 liters and in India 3 liters.
Compare this with milk, a healthier alternative, whose consumption in Pakistan is 223 Kg per person and 96 Kg in India.
Here's a recent Seekingalpha piece on Pepsi growth in South Asia:
Pepsi depends heavily on emerging markets for growth. It experienced a growth of 14% in emerging markets for the quarter. Organic net revenue in Europe grew by 7%, and in Asia, Middle East and Africa it grew by 10%. The company has significant international exposure, which means that the company's top and bottom lines are affected by foreign currency movements. This is made evident by a 5% decrease in company revenues due to foreign currency movement in the recent third quarter.
Asia, Middle East & Africa (AMEA) unit experienced strong growth for the quarter. Organic net revenue grew by 10%. Within this unit, snacks experienced double-digit volume growth rate. Beverages' volume experienced high single digit growth rate. India and Pakistan experienced snacks volume growth of 12% and 27%, respectively. Beverage volume for India and Pakistan was up 23% and 25%, respectively. Constant currency operating profit for the unit grew by 14%.
Here's an ET story of an unlikely success of Pak singer of a fish song:
LONDON: A 31-year-old Pakistani fish seller at a London market seems like an unlikely pop star. But the moment he starts to sing his One Pound Fish Song, he is suddenly surrounded by a sea of fans.
The song goes Come on ladies, come on ladies, have a, have a look, one pound fish. Very very good, very very cheap, one pound fish.
The One Pound Fish Song by Mohammad Shahid Nazir has led him to sign a record deal with Warner Music, The Sun reported.
Nazir was spotted after a YouTube video of him singing at the Queen’s Market, Upton Park, got more than 3.6 million views.
British star Alesha Dixon and US boy band Mindless Behaviour have both recorded versions of the song.
Nazir said the attention is not unusual.
“People have come from Australia, the US, Canada and all over Europe. They don’t come here to work or shop, they come for One Pound Fish Man,” he told the daily.
Shahid moved to Britain just over a year ago with the hope of making enough money to send to his wife and four children in Pakistan.
On his first day at the fish stall, his boss told him to shout to customers to get their attention. He said he did not like shouting, and so made up a song.
Here's an ET story on Pepsi sales in Pakistan:
Pakistan is one of the top 10 markets outside the United States for PepsiCo, says Qasim Khan, a senior executive in the global food and beverage giant’s management team for Asia.
Somewhat surprisingly for PepsiCo, its biggest brand in Pakistan is not the signature Pepsi cola, but rather Mountain Dew. “Pakistan is the second-largest market in the world for Mountain Dew after the United States,” said Muhammad Khosa, head of corporate affairs at PepsiCo Pakistan.
Pepsi began its operations in Pakistan with carbonated beverages in 1967, and currently has eight bottling franchisees operating throughout the country. In addition to Pepsi and Mountain Dew, they produce 7up and Mirinda in the carbonated beverage category, and Sting in the energy drink segment. Over the past decade, Pepsi has added snack foods and fruit juices to its portfolio of products in Pakistan, which it manufactures primarily out of a factory in Lahore.
The addition of the snack food business – as well as strong growth in its beverage lines – has resulted in PepsiCo becoming the largest food and beverage company in Pakistan. According to sources familiar with the matter, the revenues of PepsiCo Pakistan and its eight bottlers came to a combined Rs82 billion for the financial year ending June 30, 2012, up 19% compared to the previous year.
Growth seems to be moving at breakneck speed in the snack food business, which the company started in 2006. “The Pakistan snack food business was the fastest growing in the Asia Pacific region for PepsiCo last year,” said Khan.
Indeed, growth was so fast that the company’s manufacturing plant for snacks reached its peak production capacity within its first year of operations. The company had initially estimated that it would be able to handle at least three years’ growth: it is now scrambling to add capacity as quickly as possible.
Pakistan’s growing importance for PepsiCo is increasingly being reflected in different ways. A television commercial produced in Pakistan for Mountain Dew is now used worldwide. Pakistani technical staff members are occasionally sent to PepsiCo’s divisions around the world to train others. And the PepsiCo food laboratory in Lahore is now used as one of the main labs for products being tested for the Middle East and Africa.
The company’s business unit, under which Pakistan falls, is headed by Qasim Khan, a 1979 graduate of Hailey College in Lahore. After a brief stint at Procter & Gamble, Khan joined PepsiCo in 1986 and has been with the company ever since; serving in senior positions throughout the world.
PepsiCo and its bottlers combined have over 15,000 employees in Pakistan. And it is among the highest taxpaying entities in the country.
Yet not everything is going well for PepsiCo in Pakistan. The natural gas shortage has meant that gas supply to its captive power generation unit at its manufacturing facility has been cut off, forcing it towards alternative, and more expensive, fuel sources. “The cost savings we had managed in our logistics operations were wiped out by higher energy costs,” said Khan.
Nonetheless, the company plans to continue growing its operations in Pakistan and make it part of the global supply chain. Kurkure, spicy corn-based snack currently available only in India and Pakistan, will soon be exported to Malaysia, Indonesia and Singapore from Pakistan, owing to the fact that the chips produced in Pakistan are already certified ‘halal’.
Here's ET on Coke's planned investment in Pakistan:
KARACHI: Optimistic about its growth prospects in Pakistan, the Coca-Cola Company – one of the world’s largest beverage companies – will invest $379 million on manufacturing facilities across Pakistan over the next three years to expand its business, the company’s Pakistani subsidiary announced on Monday.
The announcement comes on top of the $172 million already invested by Coca-Cola in the country in 2011. The beverage giant will be spending the money on three new bottling plants, one each in Karachi, Multan and Islamabad. The announcement was made in the ground-breaking ceremony of the Multan plant on Monday.
The funds will be utilised for expansion and bringing about infrastructure changes and systemic improvements in the Coca-Cola system, an official press release said.
The expansion plans come as rising demand makes it difficult for Coca-Cola to keep pace with its existing production capacity in Karachi and Punjab, according to company officials. A decent growth in its top-line may also be another factor encouraging more investments.
Owing to its strategic location, Multan can not only serve southern and northern Punjab – which alone accounts for more than 60% of Coca-Cola’s business – but can also cater to Karachi’s market, company spokesman Fahad Qadir told The Express Tribune.
Greenfield investment refers to new foreign direct investment that will be utilised in setting up a completely new project, as opposed to an existing business expanding operations with its free cash flows.
Qadir says the plant will be fully equipped with state-of-the-art production equipment and product warehousing facilities. The plant will also have a much higher manufacturing capacity, he said.
Besides the three Greenfield plants announced, Coca-Cola Pakistan already operates six bottling factories in Pakistan, located in Karachi, Gujranwala, Multan, Lahore, Rahimyar Khan, and Faisalabad. It buys close to Rs13 billion in raw materials from around 300 local suppliers.
The Coca-Cola System, according to the press release, provides direct and indirect employment to more than 8,000 people in Pakistan; while another 35,000 people are employed through its supply chain, and another 100,000 benefit through employment in allied industries.
Coco-Cola Pakistan refused to comment on its revenues: but our sources say the company earned over Rs50 billion in revenues for the financial year ending June 30, 2012; a 55% increase when compared with the previous year. It also paid Rs10 billion in taxes.
Here's an ET report on Pak beer company profits:
Murree Brewery, Pakistan’s most prominent manufacturer of alcoholic products, has announced its earnings results for the quarter ended March 31, 2013 (3QFY13) and the nine months of the ongoing fiscal year (9MFY13).
The company recorded a profit of Rs175.94 million for the quarter, up an impressive 18% year-on-year (YoY). Its 9MFY13 profit, meanwhile, has registered a staggering 63% increase over the same period of the preceding year. The company has decided not to pay out any dividends with the result.
The company’s stock hit its upper circuit breaker in trading on Wednesday, after the results were made public.
Murree Brewery has the distinction of being one of the oldest public companies of the subcontinent. Its shares were traded on the Calcutta Stock Exchange as early as 1902, and it is now the oldest continuing industrial enterprise in Pakistan. It ranks among the top 25 performing public listed companies at the Karachi Stock Exchange, according to some accounts.
The company does not advertise its products, and is legally prohibited from exporting them. Nonetheless, it is valuable contributor to the economy, having paid nearly Rs314 million in taxes on profits alone so far this fiscal year, apart from the duties and taxes levied on the sale of its products. That figure is 74% higher than the same period of last year.
And while Pakistan forbids the consumption of alcohol by the Muslim-majority population, the company has recorded an impressive 20% increase in its topline so far this year, as compared to the same period of last year, while seeing gross profits grow 37% in 9MFY13 over the previous year. Higher ‘administrative and marketing’ expenses (up 14%) may point to increased marketing activity, ceteris paribus, which would explain the higher profits.
The company’s stock has been doing quite well. It offers investors a one-year return of 297.83%, with stock prices surging from Rs75.68 on April 24, 2012, to close at Rs293.19 on April 24, 2013.
Here's an ET story on the use of music in cola wars in Pakistan:
Promoting a brand through sponsorship of music, it seems, has become an important marketing strategy for the world’s largest beverages manufacturers, at least in Pakistan. After phenomenal success of Coke Studio, a television music series sponsored by Coca-Cola Pakistan, the archrival PepsiCo has launched its own music show, Pepsi Smash.
The Pakistani subsidiary of the world’s largest beverages company successfully positioned itself as a higher-end aspirational brand through its sponsorship of Coke Studio, now five seasons old. Starting in 2008, the music series helped the company’s flagship soft drink gain a significant market share in Pakistan – the world’s sixth largest consumer market, dominated by market leader PepsiCo.
According to a Wall Street Journal report of July 2010, Pepsi has lost significant market share to Coca-Cola because of the latter’s sponsorship of Coke Studio. As of July 2010, Coke claimed 35% of all cola sales in Pakistan while Pepsi’s market share was 65%, down from a dominant 80% in the 1990s that it mainly gained by sponsoring cricket.
Optimistic about future growth prospects, Coca-Cola announced this March that it would invest $379 million in three new bottling plants – one each in Karachi, Multan and Islamabad – that is in addition to another $172 million investment it announced in 2011.
The expansion plans come on the back of a strong growth in the company’s topline and volumes. Coca-Cola’s Pakistan arm earned over Rs50 billion in revenues for the financial year ending June 30, 2012, a 55% increase when compared with the previous year.
The improvement in distribution system and focus on consumer activation as well as promotion resulted in volume growth of 23% in the year 2012, according to Coca-Cola Içiçek, Turkey-based partner that has a 49% stake in Coca-Cola Beverages Pakistan – the Pakistani subsidiary of the US-based parent company that sells the product.
Coke Studio has helped the company dent Pepsi’s lead in cola wars, however, the latter still remains the largest player in what it sees as one of the top 10 non-US markets in the world.
“It is safe to say that PepsiCo is Pakistan’s most popular cola brand,” Pepsico spokesperson Mohammad Khosa said. The company has a lot of other exciting brands including Mountain Dew, 7Up, Mirinda, Slice, Sting and Aquafina that are doing wonderfully, he said.
Khosa refused to reveal the exact revenue or market share, but sources confirmed that revenues of PepsiCo Pakistan and its eight bottlers stood at a combined Rs82 billion for the financial year ending June 30, 2012, up 19% compared to the previous year.
Coca-Cola declined to comment on Pepsi Smash. Critics, however, see it as a sign of vulnerability of Pepsi’s lead. As opposed to the critics’ view that PepsiCo is copying its rival’s marketing strategy, Khosa said Pepsi Smash was launched to build on the brand’s longstanding association with music....
Here's an ET report on global consumer products' giant P&G's expansion plans in Pakistan:
KARACHI: Procter and Gamble (P&G) has identified Pakistan as one of its top 10 emerging markets – that include emerging economies like Brazil and India – and the country will be the focus of it attention for further investments, P&G Pakistan Communications Manager Omeir Dawoodji told a group of journalists during a visit to the company’s state-of-the-art manufacturing facility at Port Qasim on Thursday.
Dawoodji was tight-lipped regarding the amount P&G plans to invest. He, however, confirmed that the Cincinnati, Ohio-based consumer goods giant wants to expand its manufacturing footprint in the country.
Dawoodji did not disclose the cost of setting up the Port Qasim plant, currently manufacturing the Ariel brand, but emphasised that P&G intends to make it a mega-manufacturing facility and utilise it for manufacturing other brands as well. The company markets over 300 brands globally, but its Pakistani subsidiary only deals in eight brands.
P&G Pakistan had acquired a huge piece of land for the manufacturing facility, which was inaugurated in 2010, but it utilised about 20% of the acquired land only, leaving enough space for further expansion.
It has been 185 years of growth for the now $85-billion company and further growth has to come through emerging markets, Dawoodji said, explaining why Pakistan is important for the company’s global parent.
The manufacturer of some of the leading brands like Pampers, Always and Safeguard has had tremendous growth during the past three years. P&G’s revenue for the year ended June 2012 was Rs22 billion, about 50% increase over the previous year.
The fiscal year 2012-13, too, will be a high growth year for P&G Pakistan, the company’s country head Faisal Sabzwari told The Express Tribune in a recent interview.
In a sign of its long-term commitment to the country, the Pakistani arm of the consumer goods giant has replicated its global strategy of incorporating the use of renewable energy sources for energy conservation, reducing water consumption and recycling the waste as demonstrated during the plant’s tour.
The facility at Port Qasim has been designed to use skylight during the day with a lot of windows built both in the office and the factory areas. They have been able to reduce their energy consumption by 12% during the last two years, the officials at the site told the media.
The reduction in water usage was about 46% as they have planted palm trees and used gravel instead of grass for the landscape to conserve water. “We put less than 2% of our waste to landfill,” an official said. About 97% of the waste generated is put to beneficial reuse, he said.
“The Port Qasim plant is our pride among the 75-plus plants P&G operates all over the world,” Dawoodji said while highlighting state-of-the-art features of the plant. “Goods manufactured at this facility can be exported to countries with rigorous quality standards.”
Here's an ET story on Burger King planned franchises in Pakistan:
As anticipated for long, Burger King is finally coming to Pakistan, most likely in mid-2014, as MCR Pakistan, the franchisee of Pizza Hut in Pakistan, has entered into a master franchise agreement with Burger King Worldwide Inc, The Express Tribune has learnt.
While BK and MCR didn’t disclose the details of the agreement, sources familiar with the matter said that the bidding took place in Dubai a few weeks ago. Three parties, including a Dubai-based investor, participated in the bidding, which went in favour of the MCR Group.
There is not much skilled staff in the market, which may require engaging foreign trainers and the company hasn’t yet identified locations. According to the Dawn ad, BK’s first outlet will be opened in Karachi.
Related ET story on fast food:
The fast food boom in Pakistan is a really practical example. It was well-received by the local community and now enjoys healthy growth and stellar profitability despite fierce competition.
Introduction of multinational food franchises, initiated in the 1990s, was in the midst of non-existent local fast food restaurants. Today, the trend is spreading fast and the industry experts believe this to be just the beginning for the flourishing industry.
Some reasons for the spectacular rise of the industry are that Pakistani middle-class has welcomed the cuisine due to variety of bargain deals, products, atmosphere, attitude and strict hygiene standards, not to mention more disposable income.
“It is true that the middle-class is now the priority for many franchisers. At lease for us (McDonalds) the middle-class is the real target as they spend more on fast food of their disposable income,” said Sohail Malik, country manager of McDonalds Pakistan, while speaking to The Express Tribune. “With the introduction of plenty of choices available in the industry, the masses have gained awareness and this awareness is the key to healthy competition, he added.
Marketing is the other key for franchises to grow their respective businesses. Previously amid insignificant competition, the restaurants did not really latch on to the importance of marketing, but it is completely inverse in the present scenario as competition has grown and major international brands such as Hardees Incorporated, Fatburger and Kentucky Fried Chicken already operate in the country.
“Tough competition also proves to be a blessing for the consumers because of the choices and great bargain and promotional deals available,” said Bilal Hanif, a fast food enthusiast.
As far as the growth of the industry is concerned, according to McDonalds Pakistan’s country director, this is just the beginning...
Here's a WSJ blog post on Izzat Majeed, a British-Pakistani music philanthropist:
The millionaire-investor-turned-philanthropist and music mogul will mark a milestone when his Sachal Studios Orchestra of Lahore releases its second jazz album later this year. The first, Sachal Jazz: Interpretations of Jazz Standards and Bossa Nova, went on sale in 2011. It shot to the top of iTunes rankings in both the U.S. and U.K. and drew comparisons to Ry Cooder’s Buena Vista Social Club album, done with Cuban’s biggest traditional musical legends, some of whom had been out of the limelight for decades.
The first Sachal album featured a version of “Take Five” that even Brubeck is said to have liked. Brubeck died late last year. The tribute to his quartet was played on both Western stringed instruments and traditional Eastern instruments, like the sitar, and was also done as a slickly cut, but somehow still-quaint music video.
The orchestra’s second album, Jazz and All That, has a decidedly different feel, Majeed said.
“For the second album, I’ve done two things. The entire structure of rhythm has changed. Also, I have brought in Western instruments that would create enthusiasm, rather than in the previous album, when the contribution of Western instruments was minimal,” he said. “That gels well with the sitar, the sarangi (a fiddle-like instrument)…It gives it a sound I really like.”
Sachal Studios, which also has produced several dozen albums from individual artists since opening, released a teaser video of the orchestra playing an East-West fusion version of R.E.M.’s “Everybody Hurts.”
Majeed, by the way, hesitates to call the sound of the orchestra he built “fusion,” though it blends elements and instruments of both.
“I shy away from Western or Eastern,” Majeed said. “I don’t understand ‘fusion.’ For example, I made two or three new tracks totally on our classical music, on the ragas. When you hear them, the raga is not disturbed at all…Whenever I make a composition and bring in an instrument from the West and our own instrument, ultimately, the impact, the sound that you hear, is your own music. It’s not fusion. It’s the world coming into musical harmony.”
Majeed, who is 63 and considers himself retired, splits time between London and Lahore, and does some of his album-tracking with musicians in Europe. He said he just likes the sound of the instruments coming together, and that part of his mission is to bring music back to Pakistan, even if it’s a different kind than what many of his countrymen expect.
“Everyone tells us, ‘you rock the boat all the time when you’re in Lahore, because I don’t know the music.’ We all just get together and say, ‘here is the sound. Do you like it?’ We bypass the classical structures,” he said.
Playing music that’s pleasant and interesting, as he discovered with the orchestra’s first album, attracts listeners from all over, like Japan and Brazil, as well as in Pakistan. Majeed said he started to compose the outlines of the second album as the first album began resonating with listeners around the world. It has come together at a comfortable pace and in a way where the whole orchestra is now onboard with the sound.
The new album features 13 tracks, including Henry Mancini’s “The PInk Panther,” “Eleanor Rigby,” “Morning has Broken” by Cat Stevens, “the Maquis Tepat,” and a jazz-based classical interpretation of a Monsoon raga.
Beyond the orchestra’s music, the tale of how and why Majeed built the studio and founded Sachal is worth telling for music aficionados.
After his initial exposure to U.S. President Dwight D. Eisenhower’s so-called “Jambassadors,” in 1958, Majeed, kept music close, despite a winding career.
Here's a story about Karachi's vibrant indie music scene:
The disconnect is emblematic of a new cultural era for the world’s seventh largest city, characterized by variety. Outsiders are noticing, from Rolling Stone to Pakistan's neighbors in India. A writer for the Delhi-based magazine Caravan recently dove into the city’s secret clubs and concluded that a “shift” aided by the internet is producing an unprecedented range of sounds, "reflecting [Karachi's] frenzied character.”
Even the band names seem designed to stir things up, with an almost overwrought indie sensibility: Mole, //orangenoise, Dynoman, Basheer & the Pied Pipers, Alien Panda Jury, and DALT WISNEY are a few of the current hottest indie acts. Because Pakistani hits historically come from the classical world or the movies -- meaning Bollywood, or the Lahore analog, Lollywood -- these independent artists are forming collectives that act as labels, helping bands put out albums and promoting each other.
As in any good music scene, there are turf wars. In an interview last fall with Vice Magazine's electronic music spinoff THUMP, the rising Islamabad-based producer Talal Qureshi distanced himself from “that word ‘trippy.’” According to Qureshi, his peers in Karachi are limiting themselves by sticking to “music which is good to dance and be on drugs to.”
The comments rippled through the Pakistani music scene. In a counter interview with THUMP, FXS hit back at Qureshi, using their respective cities as ammunition. “Karachi,” said one member, “is a living city.” Meanwhile, “after 8pm Islamabad shuts down. All the house lights are switched off. It’s a town full of retired army uncles.”
There is one meeting point for every young Pakistani hopeful: the internet. Scour YouTube, Facebook, Vimeo, Bandcamp, and SoundCloud, and you’ll soon be an expert in subcontinental indie.
But domestically, traditional venues still count. The Caravan article names a trigger for the "shift," when the band Mole performed on the popular Pakistani concert series, Coke Studio, in 2011. Sponsored by Coca Cola, the televised series tends to launch the careers of mainstream acts, as it did for the Pakistani pop star Atif Aslam.
The Mole appearance jumpstarted what the cautious are calling an “overly experimental approach” at Coke Studio HQ. (Notably, one of Mole’s members is the son of a Coke Studio founder.)
Hearing "drone beeps" of electronica mixed in with otherwise standard fare, a journalist at The Friday Times, an independent weekly in Pakistan, praised the new era at Coke Studio, marked by "the humility of the old learning from the new."
It’s not all revolution. Drinking alcohol is still illegal in Pakistan, a rule that ghettoizes the music scene into underground house parties.
But limitations bring their own opportunities. In the THUMP interview, DALT WISNEY compared Karachi to "a prison." As a kid, he wasn't allowed to roam due to threats of violence and kidnappings. It was on his daily circuit, from home to school to a pirated music store and then back home, that he found a CD of music-making software. "That's how I started making music," he told THUMP. "So I think I mean prison in a positive sense, maybe like being stuck in a library. You make the most of it."
Pakistani Indie Rock Band to Perform at Lincoln Center
Poor Rich Boy Brings its Pakistani Indie Rock to the Lincoln Center Atrium on June 19th
By Rich Monetti
Singer, songwriter keyboard player Shehzad Noor of the Pakistani Indie Rock Band Poor Rich Boy grew up a middle class life - son and grandson of English Literature professors. His introduction to music began with classical music from the subcontinent before American masters like Tom Waits and Bob Dylan took hold. The Indie Rock sound that generally tags the six member band would follow, but there was definitely a gap between the start of his contemporary evolution and taking up music as a professional pursuit.
Shehzad Noor(SN): When I was 15 I knew I wanted to pursue music, but it wasn’t until maybe a year ago that I actually had the balls to pursue it fulltime.
Times Square(TS): How old are you?
TS: What else do you do?
SN: I teach music and drama to kids in school.
TS: I guess by the area code, you are in D.C. now?
SN: Yes, our first show is at the Kennedy Center. Then we play in Rhode Island, New York and at a couple of universities.
TS: Is this your first time here?
TS: Well, how does it look?
SN: DC looks beautiful. The people are really warm. We went to a bar the other night where they had live music – very, very welcoming.
TS: How would you describe the style of music of Poor Rich Boy?
SN: The thing is we’re a six-member band with six different tastes in music, and so it happens when we all come together, it sounds a lot like Indie Rock. But we all still play different kinds of music. We pride ourselves on that.
TS: Where does your band stand in popularity in Pakistan?
SN: Our band happens to be popular among middle class and upper middle class people. That makes us a small part of the country, but that makes up a large percentage of the arts. So to answer your question, compared to what - I think we’re well known in the new wave of art and music.
TS: Your songs are in English, I assume most of your fans are also English speaking?
SN: Yes, they speak and understand English.
TS: Obviously Pakistan has a segments of very religious or overly religious people. How can that be a problem for you?
SN: I haven’t had a very bad experience, but I don’t go around telling people that I’m a musician because we are generally looked down upon. It’s kind of unavoidable. As soon as the security threat goes up, fewer people come out, and we don’t get as many gigs. It affects us no matter how you look at it. We live pretty cushy lives compared to many Pakistani’s. I keep bringing that up because it’s really important – how many different experiences there are in Pakistan. I guess I feel a little self-conscious.
TS: We’ve all heard about the horrible stoning that took place last week. Unfairly, that kind of thing can paint a broad picture of a people. How can you present a more diverse picture for the world?
SN: My wife was at a protest yesterday at the high court. They really didn’t do shit. I can’t even think about it because it’s that upsetting. But to answer how do we show that Pakistan has many more aspects – just by simply being who we are. That’s the best we can do. In terms of Poor Rich Boy, what we’re trying to do is return a more accessible narrative to the American Public.
TS: How about when you hear about some of our crazy stuff – mass shootings for instance?
SN: I understand that bad things happen everywhere, and it’s really important to have a balanced perspective. That’s what I was taught. It’s one event isolated in time. This does not paint a cohesive and detailed picture of what a country is. Unfortunately, what we end up doing is oversimplifying these questions. What are Americans like? What are Pakistanis like? What is Islam like? These are broad questions, and that’s why I love the arts because it allows you to represent variations
- See more at: http://www.timessquare.com/component/k2/item/4270-poor-rich-boy
Coca-Cola Co (KO.N) expects to start production in five new factories in Egypt and Pakistan over the next 18 months, seeing double-digit percentage growth in sales for both markets this year, its Middle East and North Africa president told Reuters.
Surpassing Egypt for its sales growth, Pakistan will see three new plants open in the next 18 months in Karachi, Multan and Islamabad to serve the domestic market with sparkling drinks such as Coke, Fanta and Sprite.
"We watch the needle in Pakistan and almost every month we red-line on what our capacity is," Ferguson said, adding he expected sales growth of around 20 percent in Pakistan this year. "We're just scratching the surface there."
Here’s a list of some of Dawn.com's picks for the best music moments in 2014.
First Pakistan Idol
Although the show officially started in 2013, the season continued till the first few months of 2014 and it was a great start to the year musically, as scores of men and women in cities across Pakistan went out to audition.
When was the last time we saw thousands of people all over Pakistan make an effort for music? (No, dharnas don’t count).
Pakistan Idol was a great way to suss out the incredible talent we had no idea existed.
There were some moments in the show one can pass off as comic relief as contestants cracked jokes during auditions, and some were just plain ugly. In his attempt to follow the American Idol format, Ali Azmat forgot he is not actually Simon Cowell.
Hailing from Mandi Bahauddin, Zamad Baig charmed the judges and voters with his classical, Sufi renditions. With no formal musical training, he became the first ever Pakistan Idol. He later went on to do a collaborative performance with Ali Azmat on the show Cornetto Music Icons, and is currently working on releasing an album.
Speaking about his experience in the first ever Pakistan Idol season, Zamad said: "The experience was life changing, it was something happening for the very first time in Pakistan, so whoever was part of the venture learned a lot.
"I went in as a young boy, and came out with so much experience."
Strings produce Coke Studio Season 7
Was Rohail Hyatt a better producer than Strings?
That is one never-ending debate.
The last season Rohail produced was an elaborate affair with all those foreign musicians, but it felt like the show was running its course.
And then Strings (Bilal Maqsood and Faisal Kapadia) stepped in to produce season seven, playing a bit with nostalgia.
Being able to witness the likes of Zoheb Hassan and Amir Zaki in a show together brought back memories of a time when music in the country was thriving.
25 undiscovered musicians on Nescafe Basement 3
We haven’t seen much of this season so far, but the reason why it is one of the best moments for music is because of the 26 unknown musicians that producer Zulfiqar Jabbar Khan, popularly known as Zulfi, took on board with him.
Be it musicians from Karachi or Rahim Yar Khan, it seems this season Zulfi decided to pull out all the stops.
A group of young, promising musicians covered some great classics most of us grew up listening to, including songs by Roxette and the Back Street Boys.
Struggling underground, independent musicians are the new trend in the Pakistani music scene, serving as the ventilator that keeps things alive.
Poor Rich Boy and Khumariyaan, indie bands based in Lahore and Peshawar respectively, got selected for a concert tour in the US for Center Stage, which is an exchange program with the sole purpose of using performing arts as a means of spreading cultural awareness.
`In 2014, there were a handful of notable music festivals that were held in Lahore, Islamabad and Karachi.
Most of these festivals were organised by underground musicians in order to have a platform to reach out to their cult following.
These festivals include Storm in a Tea Cup, which was organised by True Brew Records and took place in January in Lahore, where underground bands from Karachi and Islamabad also performed.
Rockfest, organised in Islamabad by Kuch Khaas, also took place around the same time as Storm in a Tea Cup. The concert was part of the Khayaban-e-Lussun tour, organised by Nadir Shehzad Khan, the front-man of Karachi’s indie band Sikandar Ka Mandar.
This tour helped bands from the three cities come together and play shows for wider audiences.
In 'Song Of #Lahore,' A Race To Revive Pakistani Classical Music. #Pakistan Documentary at #TribecaFilmFestival
The musicians are part of Sachal Studios Orchestra, a group of about 20 Lahore-based artists who fuse traditional Pakistani music with jazz. They work in a small rehearsal room in Sachal Studios, at the heart of the city. There, they create new songs and rehearse for concerts in effort to keep traditional music on the public's radar....Obaid-Chinoy's film follows the musicians on their quest.
The documentary premieres Saturday at the Tribeca Film Festival in New York City......When they started in the early 2000s, the ensemble went largely unnoticed. Then in 2014, they performed in New York City with Wynton Marsalis and Jazz at Lincoln Center Orchestra. This appearance earned them recognition in the global jazz scene. Since then, they've been performing around the globe and in Pakistan.
The documentary zooms into each musician's personal life before their success. For example, 39-year-old Nijat Ali is tasked to take over as conductor of the ensemble when his father dies. Saleem Khan, the violinist, struggles to pass on his skills to his grandson before it's too late. And 63-year-old guitarist Asad Ali tries to make ends meet by playing guitar in a local pop band.
The biggest challenge, Obaid-Chinoy says, was getting them to open up. "The musicians are very proud," she tells Goats and Soda. "When I first began filming them, they hid how tough life was for them, and it took me a long time to pry that open."
Via @nprmusic: A #Pakistan Pop Star Zeb Bangash Draws On #Pashto, #Darri #Music Tradition http://n.pr/1R5ScG7 https://vimeo.com/51609075
Here's a phrase you don't hear a lot in the US: "Pakistani pop music." In fact, the Islamic Republic of Pakistan has a thriving music industry — and singer Zebunissa Bangash, or Zeb for short, is one of its stars.
There has been violence and threat to Pakistani culture since the country was founded 68 years ago, both for political and religious reasons. Zeb was never subjected to that scrutiny: She studied art history at college in the US before returning home to form a band with her cousin, Haniya. Their accessible pop songs found a devoted following.
"I'm sure there are artists out there who are fighting to do music," she says. "They certainly need recognition for that and they need support for that. But I'm not that artist."
Pakistan has produced generations of musicians like Zeb, who defy easy assumptions about art and Islam — whether they're performing Bollywood soundtracks or spiritual Sufi anthems.
"Artists are supposed to be dark, and they're supposed to be cool, and they're supposed to stay up all night," she says laughing. "A lot of times, I'm taunted by my colleagues and my peers. They're like, 'Oh, there you are, Miss Disney Princess. What's happening in your head?'"
More often than not, music and songs are what's happening in her head. But music isn't just for professionals in Pakistan: From lullabies to family gatherings to religion, music is a part of everyday life.
"I used to think that that's what all families have," Zeb explains. "I think even the way you recite the Qur'an itself, there is music embedded in it. You don't call it singing, but it does have music embedded in it."
Several years ago, Zeb appeared on one of the country's most popular TV shows (Coke Studio) and sang a song in Dari and Pashto, regional languages most Pakistanis didn't understand, accompanied by a traditional stringed instrument known as the rabab. The unorthodox performance was a huge success.
"The song that people have given me the most love for is [that] song," Zeb says. "That's when I started thinking about the beauty that is hidden, or that seems to be erased."
Zeb began studying the history of South Asian music after that. She says Muslim artists have often seen their work as a form of worship, in which creating beauty is about communion with the divine. She's begun working with a classical teacher, Ustad Naseeruddin Saami, to explore the music of the past and the culture that produced it.
"What kind of a world is it where this was not only appreciated but encouraged, and had lots of patrons?" she asks. "I'm interested in really exploring that and learning more about it."
It's a tradition a lot of the country's urban pop stars are losing.
"For some people, especially for the urban youth and for those who feel like globalized citizens, we feel completely disconnected from it," Zeb says. "But the more traditional societies, and especially in places like rural Pakistan, those traditions are still linked to something beautiful and something that was intricate and subtle."
And Zeb is not alone. She's part of a new generation of Muslim musicians that is looking to the past to try to create a more inclusive future.
Beverage Giant Coca Cola to invest $350m in #Pakistan. New plants in #Karachi #Lahore #Islamabad http://www.pakistantoday.com.pk/?p=449113 via @ePakistanToday
A delegation of the Coca Cola Company led by its President Eurasia & Africa Group, Nathan Kalumbu, met Finance Minister Senator Ishaq Dar on Thursday and briefed him about the company’s investment plans in Pakistan.
Finance Minister Ishaq Dar welcomed the delegation and said the present government offered a liberal investment regime and facilitated all foreign investors in accordance with existing regulations of the country. He briefed Kalumbu about the economic achievements of the government and said having achieved economic stability it was now on the path of economic growth and job creation.
Nathan Kalumbu apprised the finance minister that encouraged by the economic turnaround and stability achieved by Pakistan in the last two years and the positive rating accorded to it by international rating agencies, the Coca Cola Company has already started implementing its plan to invest over US$350 million in the country. He added that Coca Cola was already a leading US investor in Pakistan.
Unveiling the investment plan, Kalumbu stated that three new Coca Cola plants were being established at Karachi, Multan and Islamabad and the fresh investment would further contribute to strengthening of economy and job creation. He said Pakistan was ranked 7th in size in Coca Cola’s Eurasia and Africa group which includes 84 countries and the company accords it due importance in terms of production, marketing and other commercial activities.
Members of the delegation which also included Curtis A. Ferguson, President Coca Cola Middle East & North Africa (MENA), Rizwanullah Khan General Manger Pakistan and Afghanistan Region, John Mathew Galvin, General Manger Coca Cola Beverages Pakistan Ltd and Fahad Qadir, Director Public Affairs & Communications Pakistan & Afghanistan Region, thanked the finance minister for sparing time out of his busy schedule to meet them and assured that the Coca Cola company would do its utmost to contribute positively to Pakistan’s economy.
Patari Tabeer--A Platform For New Music Talent In Pakistan
Pakistan’s largest music streaming site, Patari, recently launched Patari Tabeer, a project that has stirred up the local music scene thanks to its unique line-up of artists from Islamabad to Sindh, and beyond.
With its sixth and final song soon-to-be released, the project brings unexposed talent from humble backgrounds to centre stage: a tea-seller, a cleaner, a 12-year-old peon and more, pairing up each artist with a well-known music producer.
Far from the mainstream pop ditties and Bollywood-inspired numbers, the tracks part of the Tabeer series offer the listener earthy, unpretentious vocals paired with a contemporary sound: funk, downtempo and chill-hop lounge.
Speaking about the project, Ahmer Naqvi, the COO of Patari, revealed that Tabeer was inspired by a man called Nazar Gill, a sweeper who made a living working in an apartment building in Islamabad where Naqvi lived.
Approaching Naqvi one day by knocking on his door and asking him if he could give Gill’s song a listen, Tabeer was ultimately created to give unknown talents like Gill a chance at music and a chance at a lifelong dream.
“We thought of taking his ambition and talent and pairing him with a contemporary producer in order to let his voice be heard at a grander stage,” Naqvi states about Gill, “He composed a song about finding the Divine inside every heart, and on Christmas Day, we went to [his village near Faisalabad] and filmed [him and his family] hearing the finished product for the first time.”
The experience, Naqvi mentions, left him moved.
Talking about his song, ‘Jugni,’ which features as the fourth track on Tabeer’s playlist, Gill states in the project’s video; “What I am trying to say in [the] song is that when we love, we should love from the heart. Love shouldn’t be about empty words, it should be true,” adding that he hopes the “whole world” gets a chance to hear his song.
“[Gill] was our starting point, but every singer's discovery was different,” Naqvi says, talking about how he and his team went about in selecting artists for the project. “There wasn't any one process, just the same goal - to unearth a hidden gem from the places no one bothers to look at.”
But what comes after the last song is released, what’s next for Tabeer’s artists?
“There has been a lot of interest by the media, but generally in Pakistan, this is hype-driven and fades fast,” Naqvi states, “Our aim is to help each artist record at least one more song, and start getting them performances and gigs so that they can earn. We don't expect them to become superstars, and certainly not overnight, because that doesn't quite happen in our current state. So what we are looking to do is to create something more sustainable for them.”
With plans to launch similar initiatives which continue to highlight raw talent in Pakistan, Naqvi mentions that this isn’t the end of the Tabeer series.
Big Brands Stage Raves in #Pakistan to Attract Young Money. #EDM #Art #Music #Coke #Telenor #Zong
Electronic dance music pulsates as revelers wave their arms in unison and colored spotlights crisscross the ceiling of a lakeside wedding hall. It’s Saturday night in Islamabad.
Armed guards stand at the entrance to the Elements Music Festival, an invitation-only affair sponsored by wireless carrier Zong. They frisk guests and sniff bottles for traces of alcohol, which is banned among the nation’s Muslim majority. Inside, local DJs Faisal Baig and Fuzzy Nocturnal play sets of bass-heavy, looping music that end Sunday morning to chants of “One more song!”
China Mobile Communications Corp., which owns Zong, is one of several foreign brands trying to grab Pakistan’s young consumers by their ears. Coca-Cola, Telenor, and PepsiCo have also sponsored raves. About two-thirds of the population is under 30, and the economy is projected by the International Monetary Fund to grow at more than 5 percent annually over the next five years. Household consumption’s contribution to gross domestic product hit 80 percent in 2015, higher than the global average of 58 percent, according to the World Bank. A July 11 report by Moody’s Investor Services said that while Pakistan’s medium-term growth outlook is strong, the economy is also showing signs of vulnerability, noting “the government’s debt burden is high, and fiscal deficits remain relatively wide.” Fallout from a probe into corruption allegations against Prime Minister Nawaz Sharif could also dampen growth. Sharif has denied any wrongdoing.
Although annual GDP per capita is just $1,561, according to the Pakistan Bureau of Statistics, the country of more than 200 million is home to a sufficiently large cohort of young, liberal, and affluent consumers willing to pay the 2,500-Pakistani-rupee admission (about $24) to the Elements festival. “There’s no nightlife here, there’s no clubs,” says Bilal Brohi, 30, a Karachi-based DJ and producer. Pakistanis “want to just have a crazy night out. They just want to disassociate.”
Many young Pakistanis developed a taste for house music, techno, and other Western genres while studying abroad. They’ve been able to support their habit after returning home thanks to the growing availability of cell phones, coupled with better internet service. Smartphone shipments increased 28 percent in the first quarter from a year earlier, says International Data Corp.
China Mobile’s Zong says it has a 20 percent share of the smartphone market. The company declined to comment on its involvement in the April 1 Elements festival. Djuice, the local mobile phone brand of Norway’s Telenor ASA, sponsored the Liberate Music & Arts Festival on May 6; more than 4,000 people were drawn to a Lahore water park by European DJs such as Nick Muir and Teenage Mutants. Coca-Cola Co. and Alphabet Inc.’s Google were co-sponsors. Telenor’s goal was to reach 18- to 29-year-olds with limited entertainment choices, said Saad Warraich, an Islamabad-based spokesman, in an email.
And sometimes popularity gets in the way of the music. Police shut down the Liberate festival at midnight—before some of the acts could perform—because of concerns about the size of crowds gathering outside the venue. —
#India's #Bollywood has copied a shocking number of #songs from #Pakistan. See proof
#CokeStudio's Sadaf Zarrar: “When I joined Coca-Cola in 2009, it was not the largest brand in the country and our competitor was nearly double the size. Today, it is almost the exact opposite....." #Pakistan #Music #branding #CocaCola https://www.mumbrella.asia/?p=126985 via @MumbrellaAsia
At the 12 season mark, Coke Studio Pakistan is among the longest running branded content initiatives. Why do you believe it has done so well there?
“At the time the show began in 2007, the people of Pakistan needed something that spoke to how rich, diverse and progressive their culture was; a narrative that was not really being picked up.
“In addition, there were a lot of societal divides between the rich, poor, old and young.
“Coke Studio was not about delivering the next top 10 hit, but creating music that meant something. So when a young person heard the song, he would want to share it because it said something about how he feels.
“When you make just a good song, you are competing with international music, Bollywood and a lot more – and Pakistan does that too, since digital makes music easily available.
“But for Coke Studio to have thrived for as long as it has, it needed an angle that no other music had. To look at it only as a music show is where any other market will struggle.”
How do you keep that angle alive?
“The most important element is contextual relevance. Every year, we tell stories that are relevant at that point of time.
“To have transgendered artists on Coke Studio 12 years ago – for instance – would have been something interesting. But it probably would not have got picked up as well as it did recently, at a time when this has become a more pertinent topic.
“Similarly, when terrorism was at its peak, Coke Studio was producing songs like Aye Rah-e-Haq ke Shaheedo [Martyrs of the Righteous Path].
The show addresses and echoes in real time, the constantly evolving sentiment of the country. It is not just about being happy or sad. Artists and genres come and go but it is the stories that go on forever. ”
In what other markets has this approach worked?
“The core or DNA is to be in touch with the pulse of what young people feel. The manifestation is different since the problems of Pakistan may be very different from those of India or the Philippines.
“So the music is different but at the heart of it its an asset activated with the youth and that’s why it is so relevant.
“Coke has always had a purpose. From the days of Hilltop to Mean Joe Green where you saw inclusion in terms of colour.
“The thing is Coke is a brand that is brave enough to have a point of view. That makes it easy to have marketing programmes that speak to inclusiveness and embrace diversity.”
#Diabetes was once a problem of the #rich. Now it belongs to the #poor. Over the past decade, diabetes prevalence rose faster in low- and middle-income countries than high-income ones. #India #Pakistan #China https://www.washingtonpost.com/news/to-your-health/wp/2016/04/06/diabetes-was-once-a-problem-of-the-rich-now-it-belongs-to-the-poor/?tid=ss_tw
As the global diabetes rate soared over the past quarter-century, the affected population transformed: What was once predominantly a rich-country problem has become one that disproportionately affects poorer countries.
That's one of the many conclusions of the World Health Organization's first global report on the chronic disease. Worldwide, diabetes rates nearly doubled, from 4.7 percent in 1980 to 8.5 percent in 2014. Roughly one in 12 people living in the world today have the disease, which has spread dramatically.
“If we are to make any headway in halting the rise in diabetes, we need to rethink our daily lives: To eat healthily, be physically active, and avoid excessive weight gain,” Dr. Margaret Chan, WHO Director-General, said in a statement. “Even in the poorest settings, governments must ensure that people are able to make these healthy choices and that health systems are able to diagnose and treat people with diabetes.”
Most of the 422 million adults living with diabetes are, in fact, in poorer countries, the WHO found.
The disease has spread unequally, too.
Over the past decade, diabetes prevalence rose faster in low- and middle-income countries than high-income ones.
As the chart below shows, diabetes prevalence in high-income countries rose from just over 5 percent to about 7 percent.
Low-income countries saw rates grow from just over 3 percent to more than 7 percent, overtaking high-income countries for the first time within the past decade.
#Spotify partners with #cokestudio14 to introduce #Pakistani singers to the world. Roster include Meesha Shafi, Momina Mustehsan, Quratulain Balouch, Zain-Zohaib, Karakoram, Eva B, Abdul Wahab Bugti, Abdullah Siddiqui and Talal Qureshi. #Music #Pakistan https://images.dawn.com/news/1189224
If you're Coke Studio Pakistan aficionados, we come bearing good news for you! Your favourite music franchise has partnered up with Spotify, making it easier to listen to your favourite songs from all seasons, whether you're a Free or Premium user on the audio streaming service.
Spotify — a popular global audio streaming subscription service — is now the official music streaming partner of Coke Studio Pakistan. Coke Studio's artists will now have a place to share their music with millions of users on Spotify in and beyond Pakistan.
Starting today (Jan 12), users will be able to songs from all seasons, available for Spotify's Free and Premium users on their mobile and desktop apps. For now, the destination for season 14 on Spotify is only available in the United Kingdom, United States, Bangladesh, Sri Lanka, India, Japan, UAE, and Saudi Arabia. In Pakistan, the season is set to air on January 14 on television channels.
There are also a myriad of playlists on Spotify you can start listening to right away, playlists like Coke Studio Pakistan, Women of Coke Studio Pakistan, Best of: Coke Studio Sufi and many more
Coke Studio released the official trailer for Coke Studio Season 14 on January 9, teasing a a mad line-up of music grandmasters and Gen Z soloists with a promise to revolutionise the music platform. The trailer unveils returning favourites like Abida Parveen, Atif Aslam and Ali Sethi, as well as new kids on the Coke Studio block Hasan Raheem, Young Stunners and Faris Shafi. You'll also catch a glimpse of Grammy nominated artist Arooj Aftab in the trailer!
The roster also includes artists Meesha Shafi, Momina Mustehsan, Quratulain Balouch, Zain-Zohaib, Karakoram, Eva B, Abdul Wahab Bugti, Abdullah Siddiqui and Talal Qureshi amongst many others. Twenty-year-old electro-pop prodigy Siddiqui — who wowed us by making it to the Forbes 30 under 30 list in 2021 — announced that he worked as an associate producer for Coke Studio as well.
The 14-year-old music platform promises a "new vibe" in its latest season, conscious of the kind of music listeners crave in 2022 -— music that is "direct and uncensored, the way creators intended it to
#Spotify #Pakistan Partnered With ‘Coke Studio’ This Season To Amplify Artists in the Region and Beyond. #Music #CokeStudioSeason14 #Streaming
When Spotify launched in Pakistan at the start of 2021, we instantly encountered the presence of a fellow powerhouse in music and media: Coke Studio. Since the television show’s premiere in 2008, it has become the longest-running music franchise in Pakistan. Coke Studio’s unique format features in-studio collaborations with both music legends and industry newcomers. And since Coke Studio was already a household name across the South Asian diaspora, both Spotify and Coca-Cola Pakistan (which produces the show) saw that partnering up for Season 14 had the potential to bring generations of Pakistani music to an even larger audience around the world.
“While Coke Studio has been producing music for years, it presented a new vision for 2022, which matched Spotify’s mission to unlock the massive potential of creators and music across Pakistan,” said Khan FM, Head of Artist and Label Partnerships in Pakistan. “At Spotify, we’re proud of our global reach in music, so it made absolute sense for the ‘Sound of the Nation’—Coke Studio’s tagline—to be heard all around the world.”
This season, Coke Studio introduced fans to 13 new songs with contributions from more than 30 artists. And following this week’s season finale, they can all be found on Spotify’s Coke Studio: Pakistan hub.
Beyond the new tracks from Season 14, Coke Studio: Pakistan also gives fans access to all the hits from previous seasons. And listeners who want to dig deeper into the Coke Studio discography can find curated playlists like This is: Coke Studio Pakistan, Women of: Coke Studio Pakistan, Best of: Coke Studio Fusion, Best of: Coke Studio Sufi, Best of: Coke Studio Pakistan, and more. The hub is a destination for artists to share their music with Spotify’s 406 million listeners, many of whom can be found in the U.S., the U.K., Bangladesh, Sri Lanka, India, Japan, the United Arab Emirates, and Saudi Arabia.
For 2022, the most exciting duo was for the first single, “Tu Jhoom,” which brought together the living legend Abida Parveen with Naseebo Lal. The song resonated across South Asia and eventually the world, becoming one of the most sought-after releases from Coke Studio.
A fan-favorite would be Ali Sethi’s “Pasoori,” which not only introduced the audiences to a new artist—Shae Gill—but also became one of the most-streamed tracks on Spotify’s global charts. Lastly, another favorite would be “Mehram,” a slow ballad of sorts that brings together Asfar Hussain (lead vocalist from the band Bayaan) and two-time Grammy nominee Arooj Aftab, who is also the EQUAL Ambassador of the Month for Spotify Pakistan this March.
Spotify Turns Up the Volume in Pakistan With Events and Music Campaigns
Two years ago, we introduced Spotify to listeners in Pakistan. Since the launch, we’ve worked with the country’s artists to expand their reach and share their music with new fans worldwide—and now we’re taking things to a new level.
March marked the first anniversary of our EQUAL women’s empowerment program in Pakistan, with singer Tina Sani as the Ambassador of the Month. RADAR, which highlights emerging artists from all around the world, also recently made its debut in Pakistan, featuring Taha G up first. He’s at the top of the RADAR Pakistan playlist, and Spotify worked with the singer to create a mini-documentary that spotlights his life and career.
In addition to bringing these programs to the region, we’re finding unique ways—from Masterclasses to cricket campaigns to local playlists—to connect with artists.
Lending artists support with a Masterclass in Lahore
Our music industry experts were ready to share their knowledge during a Spotify for Artists Masterclass event in Lahore, PK. “We hosted at the historical Haveli Barood Khana mansion, and used this opportunity to educate and share information on music streaming trends and new product features with the burgeoning music industry in the region,” shared Khan FM, Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh. Renowned Coke Studio music producer, curator and artist Zulfiqar Jabbar Khan shared his perspective on the Pakistani music industry with an audience that included more than 150 artists and their teams.
Spotify gets in the cricket spirit
“Cricket is huge in Pakistan, and Spotify highlighted the nation’s love for the game by launching a cricket marketing campaign and digging into the data* of the popular Cricket Fever playlist,” shared Talha Hashim, Marketing Manager for Pakistan, Sri Lanka, and Bangladesh. The curated collection has seen a staggering 611% increase in streams since the beginning of Pakistan Super League 08 (PSL) this year. Among other trends, we noticed:
Karachi is the top city streaming the playlist.
Tuesdays and evenings are when the playlist sees the most streams.
Top songs include “Groove Mera – Pakistan Super League” by Aima Baig, Naseebo Lal, and Young Stunners and “Agay Dekh (Pakistan Super League)” by Atif Aslam and Aima Baig.
Celebrating local artists with Pakka Hit Hai
The Pakka Hit Hai playlist is the go-to Spotify destination for Pakistan’s top hits. “The playlist first launched in 2022 and has seen incredible growth and popularity since its inception. To celebrate, Spotify partnered with COLABS for a concert series called Pakka Hit Hai Live,” said Rutaba Yaqub, Senior Editor for Pakistan, Sri Lanka, and Bangladesh. The first show featured Fresh Finds success Abdul Hannan and Taha G, two of the best-performing artists on the playlist. Bringing the playlist to more fans through live events is one way we’re expanding its reach.
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