Easypaisa moved $3.5 billion in fiscal 2012-13. Bangladesh's bKash did $4 billion over the same period. These figures were well ahead of the $3.2 billion moved in comparable period by India's M-Pesa mobile money network, according to New York Times. Over the last 12 months, the m-money market volume in Pakistan has reached 153 million annual transactions worth US$ 6.2 billion, according to Asian Development Bank.
Easypaisa M-money Growth in Pakistan (Source: ADB) |
Pakistan’s m-money infrastructure has grown rapidly since the launch of the first domestic initiative in October 2009. This expansion has been enabled by a liberal financial and telecommunications regulatory framework, and active private sector participation. Four out of five cellular mobile companies currently operating in Pakistan have launched m-money systems in partnership with financial institutions. The m-money market volume has reached 153 million annual transactions worth US$ 6.2 billion.
There are two ways through which m-money services are offered in Pakistan. Over 95% of m-money transactions are done through mobile banking (m-banking) agents, and the rest are processed directly through customers’ mobile-wallet (m-wallet) accounts, using mobile phones. M-banking agents (retail points) provide the basic infrastructure for Pakistan’s m-money services, whereas customers’ m-wallet accounts currently have a limited role in the m-money services market.
It is believed that the reason why India lags behind Bangladesh and Pakistan in mobile money is because its regulators require mobile operators to work with banks to provide the services. Mobile networks would prefer to have their own agents who can cash out the digital money into hard currency. Much of the infrastructure is already in place, because there are so many locations where customers can top up on airtime. But the mobile operators are not allowed to use those sales outlets as financial agents in India.
Related Links:
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Pakistan Deploying Mobile Apps to Improve Governance
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Pakistan's Media and Telecom Revolution
18 comments:
It's happening folks! Mobile money is maturing in Pakistan.
MCBLite to accelerate this!
Chankaya: "Mobile Banking In India–$350 Billion Worth Of Transaction Expected By 2015 : NextBigWhat"
This is a highly optimistic forecast for India made in 2011 which has so far been proved wrong....it's likely many other highly optimistic forecasts for India that have not materialized as its economy has slowed considerably.
BTW, here's what I forecasted for India back in 2011:
http://www.riazhaq.com/2011/09/indian-economy-slowing-to-hindu-rate-of.html
The use of mobile money in Pakistan appears to be gaining ground, based on supply-side data. The most recent quarterly statistics gathered by the State Bank of Pakistan [1] showed a 4 percent increase by volume and a 5 percent rise in the value of transactions from the previous quarter, continuing a fairly steady upward trend.
However, from a demand-side perspective, uptake remains modest. InterMedia’s Financial Inclusion Insights team conducted a nationally representative survey of 6,000 Pakistanis in late fall 2013 to assess access to and use of mobile money and other financial services. The survey showed only 7 percent of Pakistanis had used mobile money at least once. The survey also confirmed the predominance of over-the-counter (OTC) transactions which are conducted by a mobile money agent on behalf of a customer. Ninety four percent of mobile money users only use OTC mobile money services, while 6 percent have a registered account and can use either the account or transact through an agent.
Why is mobile money uptake low?
Awareness of mobile money is one potential hurdle. When asked in the FII survey to name at least one mobile money company, around half (49 percent) of nonusers were able to do so unprompted. An additional 13 percent were able to do so after being shown logos of Pakistani mobile money companies, for a combined awareness total of 62 percent. [2]
Thus, 38 percent were not aware of mobile money products at all. This group had some demographic particularities. Forty-three percent of female respondents fell into this category, compared with only 28 percent of male respondents. Geographically, Punjab fared better than other provinces in terms of awareness about mobile money companies; only 25 percent of the respondents from Punjab could not name any mobile money company. This is logical, given that Punjab is a relatively developed part of the country and mobile phone use is high there. Punjab’s 25 percent stands in contrast to the 65 percent of respondents from Balochistan, 55 percent from Sindh and 35 percent Khyber Pakhtunkhwa, who were unaware of mobile money companies.
Television ownership also tends to increase awareness about mobile money companies. Among respondents without a TV in their home, 57 percent could not name a single mobile money company, compared with 31 percent of respondents whose households included a TV set.
From awareness to knowledge
Even among nonusers who are aware of mobile money, nearly half (49 percent) said they do not have a mobile money account because they don’t need one, which is, of course, a legitimate reason.
However, the FII survey also indicated that 39 percent of non-users who are aware of mobile money were not able to identify a single mobile money function. It raises the question of whether some Pakistanis currently believe they don’t need mobile money simply because they don’t know what they might be able to do with it. We can’t answer this question directly from the survey data, but it does provide some clues about knowledge gaps that may act as barriers to usage.
Even among those non-users who could name at least one mobile money function, the table below shows that the bulk of this knowledge focuses on person-to-person money transfers and, to a lesser extent, paying bills and buying airtime pop-ups. Other potential functions get little recognition.
http://finclusion.org/fii-blog/pakistan-mobile-money-uptake-awareness-and-trust/
'Super Power' India ranked 143 among 162 countries on peace index,Indigenous Maoist movement observed to be the biggest threat to her security. 'Failed State' Pakistan ranked 154. Buddhist-majority Bhutan the safest south-Asian country.
http://articles.economictimes.indiatimes.com/2014-06-18/news/50679163_1_global-peace-index-peaceful-country-22-indicators
Dear Riaz sb
This link may be helpful for a future update. Wishing you the best & regards Naveed Siraj
http://propakistani.pk/2014/10/27/easypaisa-holds-53-market-share-mobile-financial-services/
ISLAMABAD: Pakistan has potential to lead to transform into a cashless economy by shifting from conventional mode of cash payments to electronic ones, which now have becoming preferable for being cost saving, transparent, speedy and secure, Managing Director Better Than Cash Alliance, Dr. Ruth Goodwin-Groen said. Dr. Ruth, while talking to a selected group of journalists here said that the United Nations-backed alliance would ask Pakistan to join the group, which already has over 30 members, while the registration of several other countries is in process.
She said that Pakistan has tremendous potential to exploit as just 10 percent of its population were utilising banking services and 90 percent were still away from these services.
The Better Than Cash Alliance is UN-housed alliance of governments, the development community and companies, committed to empower people by shifting from cash to electronic payments.
The alliance works closely with World Bank, the Consultative Group to Assist the poor, the World Economic Forum and is an implementing partner of the G20 Global partnership for financial inclusions.
Talking about the benefits of the alliance, Dr. Ruth said that the biggest generators of payments globally, estimated offer US$40 trillion in 2009, with millions of people in developing countries receiving salaries benefits and pensions through government-to-people payments.
She said that the financial services are often difficult and expensive to provide to poor people at scale.
As a result, most of these households are forced to subsist almost entirely in an informal, cash-only economy, making it difficult to save for the future, build assets and move out of poverty.
She said, when governments shift payments from cash to electronic distribution-for example on mobile phones or by prepaid cards-there are lasting benefits for people, communities and economies.
She said that the electronic payments decrease costs and increase efficiencies, citing example of Mexico, where the government trimmed its spending on wages, pensions and social welfare by 3.3. percent annually, or nearly $1.3 billion, by centralising and digitising its payments.
She said that electronic payments are more transparent, increasing accountability and tracking and reducing corruption and theft while these are typically safe and have faster delivery.
She was of the view that electronic payments can also accelerate access to and use of financial services and can also open doors for new business models for previously excluded people and create additional benefits.
http://www.dailytimes.com.pk/business/04-Dec-2014/pakistan-has-potential-to-lead-in-cashless-economy
HBL signed agreements with MasterCard and Monet for the rollout of the first Mobile Point-of-Sale (mPOS) service in the country.
The signing ceremony was held at HBL’s head office in Karachi between Mr. Faiq Sadiq (Head – Payment Services, HBL), Mr. Aurangzaib Khan (Country Manager – Pakistan & Afghanistan, MasterCard) and Mr. Abbas Sikander (Chief Executive Officer, Monet).
The mPOS solution that HBL is launching will enable micro and small merchants to accept credit, debit and prepaid cards as payment, and can also integrate with the complex back end systems of larger retailers to provide a robust mobile POS solution.
The mPOS technology “Swipe2Pay”, powered by Monet, is a low-cost solution which will help facilitate fast and secure card payments and drive card acceptance across the country.
Speaking at the occasion, Mr. Faiq Sadiq said, “HBL is proud to be the first bank in Pakistan to rollout the mPOS technology which will cater both to the consumer and merchant’s need for a faster, more convenient and cost effective way to pay and be paid. It will also enable payment automation in merchant segments which are not effectively covered by conventional POS today.”
http://propakistani.pk/2015/01/21/hbl-signs-deal-mastercard-monet-launch-first-mpos-service-pakistan/
Financial Inclusion Challenge Finalist: Telenor #Pakistan Mobile Banking #EasyPaisa
http://on.wsj.com/1MTSnCw
Telenor Pakistan is one of the country’s first mobile banking programs making financial services available to millions of Pakistanis. Photo: Telenor Pakistan
#Pakistan Plans to Bring Millions More Citizens into the Economy by Digitizing Payments http://prnw.cbe.thejakartapost.com/news/2015/pakistan-plans-to-bring-millions-more-citizens-into-the-economy-by-digitizing-payments.html …
The Government of Pakistan announced it will continue to move toward a more digital financial economy by joining the United Nations-based Better Than Cash Alliance. This is paving the way to greater financial inclusion for millions of its citizens and inclusive growth for its economy.
Photo – http://photos.prnewswire.com/prnh/20150922/269306
Pakistan’s announcement comes just as new Sustainable Development Goals will be launched by world leaders at the United Nations in next week, drawing a spotlight on the role of digital financial services in achieving broad economic growth and individual financial empowerment.
Pakistan is fully aware that digital financial services, driven by digital payments, can help poor people save for the future, provide for their family’s health and children’s education, or invest in a business. In 2015, formal financial access in Pakistan is 23% and adult banked population has increased to 16%. By joining the Better Than Cash Alliance, the government of Pakistan is taking clear positive action to further leverage new technologies to expand financial inclusion.
“Digital payments are a critical and practical step that help advance and achieve our financial inclusion goals for our citizens,” said Federal Finance Minister Senator Ishaq Dar, “Our vision for sustainable economic growth is to ensure all citizens have access to fair and dignified financial services. This will create more opportunities of doing business and economically empower everyone in Pakistan.” In May 2015, Minister Dar launched Pakistan’s first ever national financial inclusion strategy (NFIS) in partnership with the State Bank of Pakistan (SBP) and the Securities and Exchange Commission of Pakistan (SECP) offering a national vision for universal financial inclusion in Pakistan.
Better digital payments systems will also help the government overcome some of its hurdles of making payments and distributing social benefits in a cash-dominant economy. Cash payments incur significant costs associated with manual record keeping, security, and transportation. In other parts of the world, digitizing government payments has brought many benefits and cost savings. For example, when the Government of Mexico digitized and centralized payments, the cost to distribute wages, pensions, and social welfare dropped by nearly US$1.27 billion.
#Pakistan Plans to Bring Millions More Citizens into the Economy by Digitizing Payments http://prnw.cbe.thejakartapost.com/news/2015/pakistan-plans-to-bring-millions-more-citizens-into-the-economy-by-digitizing-payments.html …
The Government of Pakistan announced it will continue to move toward a more digital financial economy by joining the United Nations-based Better Than Cash Alliance. This is paving the way to greater financial inclusion for millions of its citizens and inclusive growth for its economy.
Photo – http://photos.prnewswire.com/prnh/20150922/269306
Pakistan’s announcement comes just as new Sustainable Development Goals will be launched by world leaders at the United Nations in next week, drawing a spotlight on the role of digital financial services in achieving broad economic growth and individual financial empowerment.
Pakistan is fully aware that digital financial services, driven by digital payments, can help poor people save for the future, provide for their family’s health and children’s education, or invest in a business. In 2015, formal financial access in Pakistan is 23% and adult banked population has increased to 16%. By joining the Better Than Cash Alliance, the government of Pakistan is taking clear positive action to further leverage new technologies to expand financial inclusion.
“Digital payments are a critical and practical step that help advance and achieve our financial inclusion goals for our citizens,” said Federal Finance Minister Senator Ishaq Dar, “Our vision for sustainable economic growth is to ensure all citizens have access to fair and dignified financial services. This will create more opportunities of doing business and economically empower everyone in Pakistan.” In May 2015, Minister Dar launched Pakistan’s first ever national financial inclusion strategy (NFIS) in partnership with the State Bank of Pakistan (SBP) and the Securities and Exchange Commission of Pakistan (SECP) offering a national vision for universal financial inclusion in Pakistan.
Better digital payments systems will also help the government overcome some of its hurdles of making payments and distributing social benefits in a cash-dominant economy. Cash payments incur significant costs associated with manual record keeping, security, and transportation. In other parts of the world, digitizing government payments has brought many benefits and cost savings. For example, when the Government of Mexico digitized and centralized payments, the cost to distribute wages, pensions, and social welfare dropped by nearly US$1.27 billion.
#Pakistan ranks 7th among 21 countries for #mobilemoney accounts and growing fast. #EasyPaisa http://brook.gs/1SdQ4wo
Pakistan ranked 7th in terms of the percentage of adults with mobile money accounts among the 21 countries, achieving the highest percentage of all of the Asian FDIP countries. Yet there is significant room for growth — as of 2014, only about 6 percent of adults had a mobile money account.
The State Bank of Pakistan (SBP) has clearly expressed its commitment to advancing financial inclusion, which earned the country a commitment score of 100 percent. The SBP developed Branchless Banking regulations in 2008, with revisions in 2011. These regulations were explicitly intended to promote financial inclusion. More recently, the country’s National Financial Inclusion Strategy was launched in May 2015. In terms of quantitative assessments of financial inclusion, the SBP tracks supply-side information on branchless banking in its quarterly newsletters.
Recent public and private sector initiatives may help advance mobile money adoption. For example, a re-verification initiative for SIM cards was mandated by the government and initiated earlier in 2015. Mobile network operators have been promoting registration of mobile money accounts since the biometric re-verification process is more intensive than the identification requirements needed to register a mobile money account.
Earlier, in September 2014, the EasyPaisa mobile money service decided to eliminate fees related to money transfers between Easypaisa account customers and cash-out transactions for a set period. As of April 2015, the number of person-to-person money transfers had increased by about 2500 percent.
Still, barriers to financial inclusion remain. A 2014 InterMedia survey noted that while distance was less of a barrier to registration than previously, distance did affect the frequency with which users engaged with mobile money services. Therefore, expanding access points could further facilitate use of mobile money. Increasing the number of registered accounts could also provide individuals with more opportunities to engage with financial services beyond basic transfers — the InterMedia survey found that as of 2014, about 8 percent of adults were over-the-counter mobile money users, while 0.3 percent were registered users.
http://www.brookings.edu/blogs/techtank/posts/2015/09/16-fdip-results-asia
#Pakistan (9% male, 2% female) Leads South Asia in #MobileMoney. #India (3% m, 1% f), #Bangladesh (3% m, 2% f) http://blogs.worldbank.org/opendata/chart-pakistan-leads-south-asia-mobile-money …
In 2014, an average of 3% of people in South Asia used a mobile phone to send or receive money. While there are still gaps between how often men and women use these services, Pakistan leads the region with 9% of men and 2% of women moving money on their mobiles. You can find more data on financial inclusion in the Global Findex Database
#EasyPaisa: Incentivizing #Mobile Wallet Usage in #Pakistan. #financialinclusion http://www.cgap.org/blog/easypaisa-incentivizing-mobile-wallet-usage-pakistan#.V0us-6KRENY.twitter …
Despite a robust mobile money market, six years after the launch of the first branchless banking product, the number of active, registered mobile money accounts in Pakistan stands at only 0.4% of the population, according to the Financial Inclusion Insights study. The percentage of users of mobile money products, however, is 7%, which means that the majority of the customers prefer to transact over-the-counter via an agent. However, true financial inclusion only results when customers open their own mobile money accounts. It is only then that customers can avail of more advanced financial products such as insurance, savings, and credit. Hence, mobile money accounts are an important indicator for financial inclusion.
One of the principal barriers to mobile money accounts was the stringent Know-Your-Customer (KYC) requirements as set forth by the Central Bank in its branchless banking regulations. However, the recent government-mandated SIM biometric verification drive has resulted in very powerful KYC data: every mobile phone owner has now met the requirements for a mobile money account. If the regulators allow this data to be re-used, it could result in a boon for mobile money account registration drives.
What has Easypaisa done about this?
A tension already exists between the lucrative over-the-counter (OTC) model and the growing realization that future revenue opportunities lie in mobile wallets. Acting on this realization, in September 2014, Easypaisa launched an experimental P2P campaign that eliminated all fees related to money transfers (P2P) between Easypaisa account customers and cash-out transactions. Aside from the daily transaction cap or 50,000 rupees ($500) for Easypaisa accounts with minimal KYC requirements, this campaign enables customers to make unlimited and free P2P transfers. Free cash-ins and cash-outs, however, are limited to 15 and five transactions per month, respectively.
What has been the progress so far?
Attributing the results in the market to any one initiative is never an easy task but this is especially true in the fast-moving world of wireless telecom services where multiple promotions with diverse goals can run at the same time. Additionally, the SIM biometric verification drive has provided a separate boost to mobile money account registration.
Nevertheless, Easypaisa tracks three key indicators they believe indicate the impact of the free P2P campaign on account usage. These are: number of active accounts, number of transactions, and the ratio of active to total accounts.
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While the free P2P campaign was truly unique in the Pakistani market and demonstrates how Easypaisa is thinking ahead, growing mobile money accounts in an environment as cut throat as Pakistan’s branchless banking market was always going to be a tough slog. As a leader in the market, they have perhaps a little more latitude in such experiments even though the pressure to show positive results is always present. And competing marketing efforts can distort how much can be attributed directly to this campaign to grow wallets. Encouraging customers to replace OTC transactions with account to account transactions by ensuring that it is almost completely free is only one of the ways in which Pakistan can move towards universal financial inclusion. Other promising initiatives such as reduced National Database and Registration Authority (NADRA) verification fee and the government’s willingness to digitize it’s incoming (P2G) and outgoing (G2P) payment flows will also go far towards reaching this goal.
#Pakistan’s #Easypaisa offers thumbprint recognition to raise #mobile money transfer amount to Rs 50,000 - #fintech http://mwl.me/2agq485
Telenor-owned Easypaisa deployed biometric technology so it can increase the maximum amount that customers can send through its retailers.
Before the launch of thumbprint recognition, users could send or receive an upper limit of PKR15,000 ($150) per month though Easypaisa retailers. Now, secured by biometrics, Easypaisa raised that limit significantly to PKR50,000 per month.
Easypaisa said the addition of a thumbprint means retailers can ensure that a customer’s Computerised National Identity Card (CNIC) is neither expired nor blocked by Pakistan’s government.
More than 20,000 out of 75,000 Easypaisa retailers are equipped and trained for biometric verification to transfer and receive funds, with more retailers being added.
“Easypaisa’s higher money transfer limits will address a growing segment of the market who want to send higher amounts, hence increase customers’ reach and trust, thus helping in tapping the true potential of branchless banking industry in Pakistan,” said Muhammad Yahya Khan, head of Easypaisa.
#Mastercard to add e-payment function to National Identity Cards #CNIC in #Pakistan. #NADRA
http://www.dawn.com/news/1309228/mastercard-to-optimise-national-identity-cards-with-e-payment-functionality
Mastercard, a leading technology company in the global payments industry, on Wednesday announced a strategic collaboration with Pakistan’s National Database and Registration Authority (Nadra) Technologies to optimise national ID cards with an electronic payments functionality.
The move will allow citizens to carry out financial transactions and receive government disbursements by utilising the unique 13-digit identification number of their identity card.
Citizens will also be able to use their National ID to send and receive domestic and international remittances, eliminating the requirement to physically visit a bank branch or currency exchange house to meet their money transfer needs.
Under the terms of the agreement, Mastercard will also use its next-generation payment processing technologies to process all online payments made by Pakistani citizens for the issuance of National ID cards, passports or any other document provisioned by NadraTechnologies.
The announcement was made during the World Economic Forum Annual Meeting 2017, taking place from January 17-20 in Davos, Switzerland.
Aurangzaib Khan, Mastercard's country Manager for Pakistan and Afghanistan, said: “Our collaboration with Nadra Technologies is a testament to our commitment towards building a reliable and secure ecosystem for online payments in Pakistan."
"The new service will make international remittances more convenient both for the sender and beneficiary, and this is significant since Pakistan is one of the top receivers of remittances from abroad," he added
"Combining the National ID card with payment features will transform it into a powerful, multi-purpose channel for citizens to carry out financial transactions, and will facilitate faster and more efficient delivery of vital government services,” Aurangzaib elaborated.
SimSim, Pakistan’s first free mobile wallet, gets SBP approval
https://en.dailypakistan.com.pk/technology/simsim-pakistans-first-free-mobile-wallet-gets-sbp-approval/
LAHORE – Pakistan’s first free mobile wallet, SimSim, has received regulatory approval from the State Bank of Pakistan.
The approval was granted, earlier this month, under the Branchless Banking Regulation framework formulated by SBP.
SimSim is collaboration between FINCA Microfinance Bank Limited and FINJA Pvt. Limited. This is the first time a bank and a fintech, acting as the super-agent of the bank, have partnered to create a digital financial product.
“SimSim’s pioneering instant mobile account will go a long way in boosting financial inclusion in the country and digitising the economy,” stated Mudassar Aqil, CEO of FINCA Microfinance Bank Limited.
Discussing future plans for SimSim, Qasif Shahid, CEO of FINJA, said that SimSim is not simply a product or an app, rather it is a movement to free digital commerce in Pakistan.
Monis Rahman, tech veteran and co-founder of FINJA, added that the ease of becoming part of the SimSim network positions it as a platform, which users can spread and grow without any friction.
SimSim successfully completed a beta pilot prior to the formal approval from SBP, and recorded PKR 600 Million in transactions, 30,000 in self-registered mobile wallet accounts and a retail network of 500 participating merchants.
The mobile wallet is a highly innovative, automated process which relies on NADRA integration and machine learning. Anyone with a valid CNIC can create a SimSim branchless bank account, in under one minute, using their internet-enabled mobile phones.
SimSim is connected to other banks through 1-Link for instant transfers, while ATM cards are available for cash withdrawals. Payments through SimSim are free for the receiving and sending users with their mobile numbers acting as bank account numbers.
To be a part of the SimSim network, all anyone has to do is download the app from the Apple App Store or Google Play Store and set up their wallet.
FINCA Microfinance Bank
FINCA, one of the fastest growing microfinance bank with a global presence in 21 countries and a network of 105 branches in 94 cities across Pakistan. It is the pioneer microfinance bank in Pakistan which truly introduced the first complete digital mobile wallet – SIMSIM.
Finca launches #Pakistan’s first ever digital wallet. #mobilepayments
https://en.dailypakistan.com.pk/technology/finca-launches-pakistans-first-ever-digital-wallet/
KARACHI – FINCA Microfinance Bank, one of the fastest growing microfinance banks in Pakistan, has announced a movement to make digital commerce and payments free in the country.
SimSim, a mobile payment platform, was introduced in partnership with Finja – an internationally funded FinTech startup – at a launch event Thursday night at Mohatta Palace, Karachi. The event was attended by major industry stakeholders, government officials, artists, tech enthusiasts and media figures.
Finja, the Fintech partner, developed the technology to enable anyone with a valid CNIC to open a remote zero account in less than one minute through their smartphones. As a consequence, Finca will broaden its outreach to multiple consumer segments including the financially excluded and underserved customer segments.
SimSim will give people access to frictionless payment options directed towards a diverse pool of merchants. It intends to act as a catalyst for financial inclusion and shall spur digital payments by making even the smallest ‘payment event’ free i.e. as low as one rupee.This open API platform allows any online business to integrate and become a part of the SimSim ecosystem. Moreover, in the near future, individuals will also be able to seek credit and buy insurance through the SimSim platform.
SimSim is also connected to other banks in Pakistan through 1-Link for instant money transfers. It is available for both Android and iOS smartphones.
While praising the initiative, Executive Director BPRG, State Bank of Pakistan, Syed Irfan Ali said, “The efforts of the SimSim team should be commended for creating a platform which offers ease of access to financial services. In particular, it has minimised the need for transaction free policy which will encourage increased usage of digital financial services at the consumer end.”
“It is also important for all digital service providers to pay special attention to customer protection rights and customer data protection when deploying new products and services in the evolving space of digital financial service,” he added.
“SimSim will enable FINCA Pakistan to broaden its reach to multiple consumer segments including financially un-served and underserved customer segments in a sustainable manner by enabling smartphone users to instantly open a mobile wallet with FINCA and transact digitally”, said Andrée Simon, Chief Executive Officer of Finca Impact Finance.
“SimSim, we believe, will transform and improve the lives of people by giving them financial identity and the power to change their lives,” said M Mudassar Aqil, CEO of Finca Microfinance Bank Limited.
While talking about SimSim, Finja Chief Executive Officer Qasif Shahid said that “SimSim is not just an app but is a free payment movement to transform Pakistan. Come join this movement and break free!”
Who owns Pakistan’s digital wallet throne? - Profit by Pakistan Today
https://profit.pakistantoday.com.pk/2024/07/15/who-owns-pakistans-digital-wallet-throne/
In 2008, a seismic shift occurred in Pakistan’s financial services landscape with the introduction of Branchless Banking (BB). This innovation sparked a digital revolution, reshaping how millions of Pakistanis access and use financial services. By the end of 2023, this transformation had reached new heights, with BB accounts soaring to 114 million—an 18.1% increase from the previous year. Even more striking, active accounts surged by 50.9% to 64.1 million, underscoring the growing adoption of digital financial solutions.
At the heart of this digital finance boom are two titans: Telenor Bank’s Easypaisa and Mobilink Bank’s JazzCash. These digital wallets have become household names, each carving out a significant portion of the market. While JazzCash leverages its vast customer base and market reach, Easypaisa, as a pioneer, boasts an extensive network of agents and merchants. Their rivalry not only fuels innovation but also raises a compelling question: In this rapidly evolving landscape, who truly leads the digital wallet revolution in Pakistan?
Both companies claim market leadership. VEON’s 2023 annual report states, “JazzCash was the largest domestic fintech platform and the most popular mobile fintech application in Pakistan.” Conversely, Telenor Bank’s annual report asserts, “The bank continued to solidify its position as a leading player in Pakistan’s digital financial sector in 2023.”
Given these competing claims, how can we determine which company truly leads the market?
History of Easypaisa and JazzCash
The advent of branchless banking in Pakistan can be traced back to the mid 2000s. We had Tameer Bank (Now rebranded as Telenor Bank) which was suffering from high delinquencies and was looking for a way out. As fate would have it, SBP was also looking to introduce the branchless banking regime in the country.
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