Sunday, August 21, 2011

Pakistani Mangoes Arrive in America

The first commercial shipment of about 800 boxes of Pakistani Chausa mango arrived in the United States at the beginning of Ramadan. All of it was immediately sold out at a steep price of $60-$100 for a box of six chausa mangoes, making it the costliest fruit in America. Prior to this new record price, India's Alphonso mango was the most expensive variety of fruit in the US, with a box (weighing about 3 kg and containing nine to 12 mangoes) being sold this year at $40 to $80 in the retail market, according to Hindustan Times.

Currently, Mexican mango varieties are widely available in the United States at fairly low prices. A box of 6 Kent or 12 Ataulfo mangoes retails for about $10 to $15. Ataulfo is a small, very sweet and juicy, kidney-shaped mango with delicate skin. Kent is also very sweet and about twice the size and weight of Ataulfo. Both of these varieties are popular with the people of South Asian origin in America. Others include Haden and Keitt. Some of these varieties are also grown in southern parts of California and Florida in tropical climates.

Mangoes have been grown in South Asia for thousands of years. Among South Asian nations, India is the largest grower and the biggest exporter of mangoes with 13.6 million tons produced each year. Pakistan is the fifth largest producer and third largest exporter of mangoes with annual production of about 2 million tons a year. Pakistan accounts for 8.5% of world’s mango crop and mainly exports to the Middle East, Iran, Germany, Japan, China and Hong Kong.

Beginning in the 16th century, mango seeds and plants gradually found their way to many other parts of the world as the world trade expanded, reaching the Americas in the 19th century, starting with Florida's Cape Sable in 1833. In addition to India and Pakistan, nations such as China, Indonesia, Thailand, Mexico, Brazil, and the Philippines are now also among the world's biggest producers of mangoes.

Mangoes are known to be rich in vitamin A, C and E and fiber as well as various anti-oxidants considered be healthy. Some of the claims made for health benefits of mango include healthy skin, improved digestion, better memory, increased sex drive, and resistance against heart disease and cancer.



While the first batch of the latest import of Pakistani Chausa has been snapped up by mango lovers at exorbitant prices, it is hard to imagine Pakistani-Americans' readiness to pay such huge premium over Ataulfo and Kent on an ongoing basis. I would personally be willing to pay $20 to $30 a box, still a hefty premium of 100% over what's currently available in California, to enjoy the superior taste, texture and flavor of Pakistani Chausa. I expect that the price will eventually get there as the imports of Pakistani Chaunsa in North America scale up over time.

Over time, let's hope that these sweet Pakistani mangoes will also help sweeten the US-Pakistan ties which have considerably soured since the US secret raid in Pakistan to kill bin Laden in May of this year.

Pakistani Chaunsa mangoes are now available online at pksweetmagoes.com

Here's a CBC video clip of Pakistani chausa selling in Toronto, Canada:



Related Links:

Haq's Musings

Pakistanis' Dietary Habits

Food, Clothing and Shelter in India and Pakistan

Pakistan's Rural Economy

Pakistan's 64 Years of Independence

28 comments:

Idrees said...

In CA they are selling for 35$/box (6 mangoes)

Riaz Haq said...

Idrees: "In CA they are selling for 35$/box (6 mangoes)"

Where?

Idrees said...

"East food sacramento. They will receive their second shipment on tuesday.

Contact chodhury amin

Idrees said...

Actually name is east west food, sacramento

Mohammad said...

This is the best news from Pakistan in a long time. Maybe we can start mango diplomacy-:)

Riaz Haq said...

Mohammad: "This is the best news from Pakistan in a long time. Maybe we can start mango diplomacy-:)"

Over time, let's hope that these sweet Pakistani mangoes will also help sweeten the US-Pakistan ties.

Mayraj said...

http://www.hindustantimes.com/Mangoes-at-war-in-US-market/Article1-735702.aspx
Mangoes at war in US market

Riaz Haq said...

Here's a blog post about Pakistani mangoes by Alberto Rodriguez who serves as Spokesperson at the U.S. Embassy in Islamabad, Pakistan:

Members of Pakistan's mango industry gathered at a conference in Islamabad today to celebrate the successful 2010 mango season. It was the best year in the history of Pakistan's mango exports. With U.S. support, Pakistani mango growers began exporting to European markets, upgraded infrastructure, and prepared for shipments to the United States.

Demand for mangoes is growing around the world. With annual production exceeding 1.5 million tons, Pakistan's mango sector is poised for tremendous growth. This puts mango exports on track to directly benefit two million Pakistanis, generate employment, and boost the economy, especially in Southern Punjab and Northern Sindh.

"The American people have been working hand in hand with Pakistani mango farmers, government officials, and entrepreneurs to get Pakistan's mangoes into the international markets," said Andrew Sisson, Pakistan Mission Director for the U.S. Agency for International Development (USAID).

USAID helped local producers ship mangoes by sea to major fruit and vegetable importers in Europe for the first time. USAID also supported introduction of internationally recognized quality certification, helped upgrade infrastructure, and assisted in setting up links with international buyers. Pakistan's first-ever mango exports to the United States are expected in 2011.

"Pakistan's mango farmers have demonstrated tremendous dedication and investment this past year, with the Ministry of Food and Agriculture and U.S. Government support," said Federal Minister of Agriculture, Nazar Muhammad Gondal. "Their successes will encourage other Pakistani farmers to attain international standards and certifications and compete in the international mango market."


http://blogs.state.gov/index.php/entires/pakistan_mango_exports/

Anonymous said...

Cool. I actually miss the mangoes from India. The ones that are available in US stores are awful to say the best. I am hoping with more export from India and Pakistan, the prices would come down and we would get to eat 'real' mangoes :)

Anonymous said...

Riaz, Mangoes are also high in sugar and for diabetic prone people like Indians and Pakistanis, it is not a good fruit.

Riaz Haq said...

Anon: "Mangoes are also high in sugar and for diabetic prone people like Indians and Pakistanis, it is not a good fruit. "

Not all sugars are alike.

Mango was recently identified as a particularly useful food when it comes to the fight against diabetes, and a new study conducted in Australia concretes this. Furthermore, mango could also have a role to play in the treatment of metabolic disorders, although research is at an early stage.

Eating a mango every day could protect people against high cholesterol as well as diabetes. The study, conducted by PhD student Ashley Wilkinson at the University of Queensland, indicates that components within mango operate in a similar manner to some diabetes and cholesterol drugs.

Miss Wilkinson said: "There's been a lot of research looking at nutritional bioactives but it's focused on more temperate fruit like broccoli and grapes. And there hasn't been any research looking at tropical fruit in the context of looking at modulating cellular processes."

A doctor of the school of pharmacy at UQ agreed: "We don't know yet how the whole thing's going to play out but we know some of the individual components activate these receptors or even inhibit them. That could end up with positive nutritional health benefits for diabetes and high cholesterol."

High cholesterol is a major indicator of metabolic syndrome, a by-word for pre-diabetes in many cases.

http://www.diabetes.co.uk/news/2006/Nov/Mango-good-for-diabetes-and-pre-diabetes.html

Manzar said...

would like to get Langra and Anwar rathol and saroli beside the chausa.

Riaz Haq said...

Here's Punjab CM pitching his province's potential as the food basket to the world, reported by Daily Times:

Pakistan is as an emerging country of fully traceable products for the world to meet food supply demand of increasing global population.
Chief Minister, Punjab, Muhammad Shahbaz Sharif at a meeting with EU ambassadors said Punjab government has diverted substantial resources to develop science-based, vibrant and internationally linked agriculture sector that could not only meet the food security challenges but also compete in domestic as well as in international markets.
Punjab Government has entered into certification regime to produce fully traceable agricultural and livestock products to reach high-end markets of the developed world and to enhance export upto $2 billion annually, he added.
He said Pakistan has the potential to become 10th largest economy of the world after Germany. He apprised the distinguished envoys Punjab government has allocated Rs 2.024 billion for a mega project to improve supply chain of selected agricultural and livestock products for improving quality and introducing traceability as per international market standards and requirements.
He said participation of Punjab in the forthcoming International Green Week (IGW), Berlin Germany would be an excellent opportunity to showcase traceable agricultural and livestock products from Punjab and to project Pakistan.
He said display of traceable agricultural and livestock products at IGW would open the doors of high-end markets of the world leading towards generation of tremendous business opportunities for Punjab, Pakistan.
He said Punjab government was benefiting from Star Farm and Metro to enhance capacity of our producers, suppliers and traders to boost exports.
Ambassadors from 18 European Union countries including Lars-Gunnar Wigemark, EU ambassador to Pakistan were present in the meeting.
Lars-Gunnar said Punjab has tremendous potential in agriculture and livestock sectors to get its due share in global trade of food products. He lauded Punjab government for adopting techniques and standards required for food safety and quality, and linking its traceable agricultural products to the global markets.
Arif Nadeem, Secretary Agriculture said 15-20 fully traceable fruits, vegetables, rice and meat products would be showcased at IGW for which capacity of about 25 exhibitors has been built for compliance of Global GAP and International Featured Specifications (IFS) by Star Farm.
He told METRO would organise Pakistan week in their chains in Berlin, parallel to the IGW event, therefore, fresh produce to be brought in Germany would not only be displayed and sold at the event but also at the Metro stores/chains in Berlin.
He said a vendor selected for the event has prepared thematic design of Pakistan pavilion, which contains Business to Business (B2B) and Business to Consumer (B2C) areas for display of products.
The concept, ‘farm to fork’ will be demonstrated through cooked dishes of traceable products as well at the
occasion, he added.
Rizwan Khan, Vice Chairman, Punjab Board of Investment and Trade highlighted the significance of International Green Week scheduled for January 20-29, 2012 at Berlin, Germany and briefed about aesthetics and media coverage of the event, embassy coordination and back end support in terms of product development.
The diplomats of EU Countries and others expressed satisfaction on the level of preparedness of Punjab government for participation in the forthcoming IGW, Germany.


http://www.dailytimes.com.pk/default.asp?page=2011\12\18\story_18-12-2011_pg5_7

Riaz Haq said...

Pakistan produces 13.67 million tones of fruits and vegetables per annum, according to Online News:

An official told Online on Tuesday out of which about 25 per cent goes waste, between farms to consumers, while only 4 per cent is exported at far 41 per cent lower price compared to world average price.

The horticulture sector contributes about 12 per cent to the national agricultural Gross Domestic Product (GDP) and holds great potential for increasing export of quality horticultural produce, and offering multiple employment opportunities throughout the supply chain, he added.

The official said, “However, its growth & profitability is restrained mainly by lack of proper post harvest management and transport infrastructure. Improving post harvest management infrastructure (grading, packing, storage and transport/cold-chain) will help reduce high post harvest losses, increase production surplus along with improving shelf life and quality of fresh produce, which will help to stabilize prices in domestic markets as well as to substantially boost export to highly lucrative and competitive international markets.”

It is pertinent to mention here that Ministry of Commerce had decided to establish a “Cool Chain System” under “National Trade Corridor Improvement Project”. The Cool Chain project is bound act as a backbone for the development of supply chain infrastructure for horticulture produce.

http://www.onlinenews.com.pk/details.php?id=187430

Riaz Haq said...

Pakistan to irradiate mangoes exported to US, reports The News:

Pakistan will obtain a US irradiation unit for the treatment of mango in a bid to boost the fruit’s export, Chief Executive Officer Harvest Trading, Ahmad Jawad, said on Tuesday.

Irradiation is a process to preserve food items by using radiations. Presently, the fruit has first to be transported to Lowa city in the United States for the treatment, Jawad said.

Growers and exporters of mango on Tuesday called for evolving a marketing strategy involving Pakistan Horticulture Development and Export Company (PHDEC) to capture new markets.

“The United States is one of the biggest importers of mangoes produced globally with a share of almost 44 percent and Pakistan has great potential for boosting its to that country”, Jawad said.

He said that Pakistani mangoes are famous world over for their sweet flavour with more than 40 different varieties, it is the world’s sixth largest producer. But unfortunately less than only five percent of the cultivated crop is exported, he added.

Jawad said that currently, the Middle East was importing 65 percent of the total produce and it can be enhanced by extended efforts and facilities to the growers.

The Harvest Trading has also been in touch with the private sector in South America to set up relationships and persuade their embassies to let them import Pakistani mangoes, he added.

On the other hand Indian mango exporters are losing ground to their Pakistani counterparts in the US market. The exports of this exotic fruit from India, which started in 2007 is seeing a continuous decline over past three years, he added.

Data shows export of mangoes from India to US declined by 13.4 percent in 2009-10 at 175.40 tons from 202.64 tons in 2008-09. In 2010-11, export saw a steeper decline of 22.1 percent at 136.70 tons.


http://www.thenews.com.pk/TodaysPrintDetail.aspx?ID=85623&Cat=3

Riaz Haq said...

Here's a Daily Times story on Pak mango exports:

Mango farmers across Pakistan continue their partnership with USAID to maximise yields, improve product quality, introduce better packaging and create market linkages.

Seven mango farms from Sindh are already scheduled to send commercial shipments to high-end markets across the globe in June of this year.

All these advancements are helping Pakistani mango growers tap into new export markets with each passing season. As the mango season for 2012 begins, this partnership continues to bear fruit. Ghulam Sarwar Abro said a private farm in Kotri Sindh has been a partner with USAID’s Mango Programme.

“We are confident with USAID’s support, all of the ground work has been done. We have the required standards, infrastructure and linkages to tap the international markets on a competitive footing.” More farms will participate in commercial shipments as soon as harvesting begins in Punjab. USAID has signed Infrastructure Upgrade Agreements (IUAs) with 15 mango farmers across Pakistan on a cost-sharing basis to build pack houses.

USAID has also provided assistance to 15 farmers in achieving GlobalGAP certification under a similar cost-share agreement and has planned to increase this number by the end of this season by adding another 12 certified farms.

The USAID Mango Programme is currently in its third year and this year the programme is specifically concentrating on enhancing the market linkages for Pakistan’s mango sector.

He said this project is designed to help the Pakistani economy achieve its export potential. The project has three main areas of interest including an improved Pakistan trade environment through improved regulation, policies, systems and capacity, facilitation of trade at Pakistani borders and establishment of sustainable and competitive Special Economic Zones, including Reconstruction Opportunity Zones.

The project emphasises capacity-building activities that facilitate increased exports from industry, services and agriculture enterprises.


http://www.dailytimes.com.pk/default.asp?page=2012\05\25\story_25-5-2012_pg5_9

Riaz Haq said...

Here's a Daily Times story on hot water treatment of Pak mangoes for export:

Pakistan’s largest hot water treatment plant for removal of various diseases in mango was inaugurated on Saturday. It has been established under the public-private partnership according to the standard of United States Department of Agriculture (USDA), World Health Organisation (WHO) and International Quarantine Standards by the name of Pakistani Horti Fresh Processing (Pvt) Ltd.

The project which was completed in record period of 20 months with its inception has helped to open three new markets for mangoes including Mauritius, Lebanon and South Korea while the Australia is expected to be approved soon which would greatly help boosting Pakistan’s mango exports during the coming ongoing season.

Pakistani mangoes have nine diseases in common, which was unacceptable in the international market but with the start of the operational activities of the new plant, importers have expressed their keenness to place large-scale order for the most desired fruit of the summer season.

It may be recalled here that majority of countries have placed strict conditions regarding import of fruits from across-the-globe and in case of mango, they have requirement of their hot water treatment on 48 degree centigrade for 65 minutes, which makes the fruit acceptable for import purpose.

Currently, Pakistan’s total average mango export stands at 150,000 tonnes which is hardly 8.0 percent of the total annual production of 1.6 million tonnes, which was usually attributed by the exporters on account of limited market access to Pakistani exporters.

Durrani Associates has established the project in collaboration with Ministry of Commerce. Its chief executive highlighting salient features of the project, said that the plant installed has the capacity to process 15 tonnes of the fruit per hour pn 48 C for 60 to 65 minutes.

Similarly for the first time, Ethylene Chamber facility was also used which give colour to mango by food graded Ethylene having no harmful impact on human health as compared to carbide which is widely used in the country for ripening fruit and is spelling harmful diseases for fruit consumers.

He claimed that the biggest breakthrough created by the Pakistan Horti Fresh processing is that now mangoes can be shipped by sea for destinations as far as UK and Canada with shelf life of 35 days.

As compared to by air freight of mangoes to UK which costs Rs 137 per kilogramme (kg) charged by Emirates Airline, the new technology would cost a mere Rs 12 per kg, which would herald new life in exports of fruits to different countries across the globe.


http://www.dailytimes.com.pk/default.asp?page=2012\06\10\story_10-6-2012_pg5_14

Riaz Haq said...

Here's Daily Times on mango export processing in Pakistan:

Pakistan is considered as a country, lagging behind the developed world regarding science and technology, but the situation was not as much worst as seen, because Pakistan has an edge in treatment of mangoes and its shelving.

Mango is a well-regarded fruit and is known as ‘King of fruits’. Mango appears in local markets as the summer season commences.

Globally, it is one of the most eaten fruits. As many as 11 countries, including Pakistan export mangoes. To meet the global standards, mangoes are treated before export. There are four ways of treatment, out of which three are recognised across the world: hot water treatment (HWT), vapor heat treatment (VHT) and radiation.

There are nine types of bacteria that prevail in mangoes. To kill all of those, in most common way of hot water treatment, mangoes are treated with hot water for one hour, during which the temperature is managed at 75 degree centigrade. Resultantly, the pores at mangoes surface get rupture and its shelving become difficult.

Pakistan has a double edge in regard with treatment and shelving of mangoes. The country has a capacity to treat 15 tonnes of mangoes per hour. Besides this, Pakistani private sector has ability of shelving mangoes for 35 days after treatment, however, the rest of exporter countries could shelve mangoes for maximum seven days.

Recently, Pakistan has achieved another significant achievement in export of mangoes sector. Pakistani has recently initiated to export mangoes to China, which itself is the second largest producer and one among the largest consumers of mangoes.

Though China itself produce mangoes in massive quantity, it still is a vast market for Pakistani mangoes as locally produced mango is small in size and less sweet, however, Chinese people like larger in size and sweeter mangoes and Pakistani types of mangoes all their desired qualities.

AQ Khan Durrani, the owner of treatment plants in Pakistan and exporter of mangoes to China, said while talking to the Daily Times that China is biggest country in term of population and is 2nd largest producer of mango in the world with production of 4.5 million tonnes of mangoes annually. Chinese people like mangoes a lot and while exploring this big market of ‘mango lovers’, Pakistan can earn millions of dollar in fruit sector.

“China can be the biggest market of Pakistan mangoes and within three years Pakistani export can be doubled,” he added.

It is pertinent to mention here that the Pakistan produces 1.6 to two million tons of mangoes annually and was ranked fourth to fifth among producer countries of mango. The dire need of hour is that the government should follow and respond to the achievements and strive of private sector, which is going to explore even largest producer countries of mango as consumer market.

Pakistan would become the largest producer and exporter of mangoes due to the quality of local mango, if the government supports the sector. This also would result in very positive impacts on local economy and the position of the country as well.


http://www.dailytimes.com.pk/default.asp?page=2012\07\09\story_9-7-2012_pg7_16

Riaz Haq said...

Here's a BR report on Pakistani mangoes:

Pakistan produces over 150 varieties of mango and among these Chaunsa and Sindhri have great potential for finding buyers in the international markets.

Talking to APP on Monday Secretary Agriculture Punjab Muhammad Mushtaq Ahmed said Punjab holds 67 percent of the total area and produces 80 percent of country's mango.

He said total production of mangoes in Punjab during 2011-12 was 1.304 tons and Pakistan is of high quality with good aroma, excellent appearance, special taste and flavor along with sufficient quantity of fiber content thus enjoying a prominent position in the international market.

To a question, he said Pakistan produces over 1.75 million tons of mangoes out of which 127 tons are exported, currently only 5 percent of the total mango produce is processed in to value added items like pulp for use in drinks and ice cream, canned mangoes and dried mangoes.

He said Pakistan exported mangoes worth $ 29 million to the Middle East and EU in 2009 and Malaysia, China and Hong Kong are other valuable trading partners.


http://www.brecorder.com/pakistan/business-a-economy/68148-pakistan-produces-over-150-varieties-of-mango-.html

Riaz Haq said...

Here's NY Times blog post in Pakistani mangoes:

With their golden yellow, blushing pink and pale green hues coloring markets by the cart-full, Pakistani mangoes are a source of national joy and pride. But bad luck — and poor logistics — are now threatening Pakistan’s king of fruits.

The country is the fifth-largest producer and third-largest exporter of mangoes in the world. For as long as I can remember, mangoes have turned oppressive summers into seasons of celebration and amity. Friends and families share crates of the finest mangoes. Rival tribes exchange baskets to resolve arguments. Hotels and restaurants host mango festivals featuring mango puppets or 4-foot-high, mango-shaped cardboard cutouts strung with streamers.

Pakistan’s love affair with the mango is culturally ingrained. Mirza Ghalib, the foremost Urdu-language poet of the Mughal era, was an avid mango eater who measured his health and joie de vivre by the number of mangoes he was able to consume.

Nothing (except perhaps cricket) will stir Pakistani nationalism more than the suggestion that another country’s mangoes could taste half as good as Pakistan’s. The only point of contention is which of the country’s hundreds of mango varieties is the most delicious: chaunsa, langara, sindhri, anwar ratol? (My vote goes to the subtle and aromatic anwar ratol.)
-----------
But this summer’s crop has not met expectations — some mango varieties ripened too late in the season, others are too small or are lacking in taste or texture. Pakistan is now likely to fail to meet its mango export target of 150,000 tons by September, instead managing to export only 100,000 tons.

This is partly because of last year’s monsoon and subsequent flooding, which reduced mango productivity by 30 percent. According to some estimates, up to a quarter of all mango farms in the southern province of Sindh were completely washed out.
--------


http://latitude.blogs.nytimes.com/2012/07/31/the-mango-pakistans-king-of-fruits-may-not-meet-expectations/

Riaz Haq said...

Here's an ET report on Pak mangoes exports to US made unprofitable by irradiation restrictions:

Pakistani exporters are abandoning much-publicised mango exports to the United States after just a year because American requirements made profit margins too narrow, members of the industry said Monday.

In 2011, Pakistani growers exported five tons of the country’s signature fruit to the United States and had hoped for a higher yield this year.

But if exports grind to a halt, it could prove embarrassing for efforts dubbed “mango diplomacy” in 2010 when US Secretary of State Hillary Clinton offered to help Pakistan export the fruit in a bid to ease anti-Americanism.

The US embassy was unavailable for comment, but announced in January that US support had helped select mango growers increase regional exports by more than 60 percent and revenue by more than $4 million over the past year.

Pakistani officials confirmed the assistance, but said sending mangoes to the United States was not cost effective.

“Pakistan cannot export mangoes to the United States this season because of certain restrictions, which the growers feel makes the business unprofitable,” Kashif Niazi, an official at the commerce ministry, told AFP.

An official at the Trade Development Authority of Pakistan, which regulates exports, said producers had been annoyed by compulsory US irradiation in Chicago that ate into their profits.

Although Pakistan has its own irradiation plant, it has not been approved by the United States. Transporting the mangoes to the United States has been another expense and complication, the Pakistanis added.

Asif Iqbal, a mango grower in Sargodha district of Punjab province, told AFP that unless the irradiation issue was resolved and more US markets found “it will never be profitable for us to do business with America”.

A Pakistani official speaking to AFP on condition of anonymity confirmed that US aid had helped modernise mango production and improve exports, particularly to the Gulf.


http://tribune.com.pk/story/418256/pakistan-to-halt-mango-exports-to-us/

Riaz Haq said...

Here's Express Tribune on Pakistani mangoes exports to China:

After years of struggle, Pakistan finally added one of the world’s largest markets for its mangoes – China. The development, a major breakthrough in mango exports, will add millions of dollars to the country’s foreign reserves.

“Pakistan’s mangoes have become a centre of attraction in the largest retail chain of China – Walmart – where the king of fruit is being offered for sale,” Durrani Associates, one of the largest fruit exporters, said in a statement on Saturday.

The exporter was able to access the Chinese market, currently dominated by Taiwanese, Filipino and Thai varieties, after a sample of mangoes, shipped by sea a month ago, earned overwhelming success at Walmart stores.

The shipment contained two containers with 40 tons of mangoes. Firm’s Chairman Abdul Qadir Khan Durrani also visited China at that time and met with representatives of Walmart, which had 370 stores in 140 cities and four municipalities of China by March 1.

“It took us a while before we got clearance from Beijing,” Durrani said. The containers were held at the port and 20 cartons each were taken from both the containers for inspection, he said. After a week-long process, the Quarantine Department cleared the shipment by declaring that the mangoes were free from all diseases.

According to the statement, a three-member team of Chinese importers will visit Pakistan next week to strike an agreement for purchase of 100 tons of mangoes for Walmart stores in the running season.

The delegation will also visit the hot water treatment (HWT) plant – a facility set up for the processing and treatment of mangoes to meet international standards. They will inspect the arrangements for quality control.
---------
In China, mangoes of Thailand are selling at $1.5 per mango, the amount the company pays in air freight alone, making it impossible to compete, Durrani said.

“Exporting mangoes by sea to China is a big breakthrough,” Abdul Qadir Khan Durrani, the chairman, said because it will bring freight cost down to $0.75 per mango, which means Pakistan’s mangoes can sell for about $1.25 in Chinese stores.

China is one of the countries that applies global standards on mango imports. To meet the standards, mangoes are treated before export. There are four known ways of treatment, out of which three are recognised across the world – HWT, vapour heat treatment (VHT) and radiation.
------------
Pakistan has a capacity to treat 15 tons of mangoes per hour. The private sector has the ability to shelve mangoes for 35 days after treatment while other exporting countries could shelve mangoes for maximum seven days, the statement claimed.

According to the chairman, Pakistan is world’s 5th largest producer of mango, which can produce up to 2 million tons. Mango varieties particularly Sindhri, Chaunsa and Sunehri can beat others because of their taste, he said.

“China can be the biggest market of Pakistani mangoes and within three years exports can be doubled,” he added.


http://tribune.com.pk/story/423993/new-destination-pakistani-mangoes-to-be-sold-in-walmart-china/

Riaz Haq said...

Here's a FreshPlaza story on peach farming in Pakistan:

The United States Agency for International Development’s (USAID) Firms Project has successfully trained 449 peach farm SMEs in Swat, Pakistan under a USD 600,000 revitalization program, that aims to facilitate them in gaining access to greater revenues and market linkages; and make overall infrastructure improvements to strengthen the sector.

Swat relies heavily on the horticulture sector with 67 percent of the total peaches produced in Pakistan coming from Swat. In recent years however, calamities have wreaked havoc on agriculture, affecting sales and jobs in the region. The main constraints to growth include lack of infrastructure, poor access to inputs, market linkages, credit facilities, untrained workforce, and poor management practices affecting the quality and yield of the produce.

USAID’s assistance to the Pakistan's peach sector includes trainings, infrastructure, supplies, technical support, tools, and certifications for peach farm SMEs of Swat, under a cost sharing agreement. 449 peach farm SMEs that signed agreements with USAID Firms Project earlier this month received pre and post harvest trainings as part of the capacity building component of this assistance. 150 SMEs have received in-kind support in the form of pruning kits, harvesting kits, and corrugated cartons. Distribution to the remaining 299 will finish by the end of July. The tools and equipment will help ensure minimum damage to fruit during harvest, thereby reducing losses to the growers. To coordinate the effort, cluster leaders have been appointed who ensure a smooth flow of operations with farm SMEs within their clusters and work with them to increase output.

Together these interventions will help peach farm SMEs in adopting best management practices and peach farming techniques, attaining larger scale production, increasing yield, and tapping into competitive new markets. Atta Ullah, a local peach grower from Swat said, “These pruning and harvesting kits and all the other assistance from USAID will benefit the smaller farms and increase the revenue for these SMEs by 10 percent.” Another grower explained “We have learnt so many things we can do better. The training brings new management practices to us and is helping us access gains which were not possible before”.

To further strengthen the sector, USAID Pakistan Firms Project is providing assistance to these SMEs for competitive marketing and product placement, and creating linkages between SMEs from Swat and large-scale buyers and retailers. An existing peach pulping unit in Swat will also be up-graded with modern infrastructure to meet the demand of peach pulp.


http://www.freshplaza.com/news_detail.asp?id=100449

Riaz Haq said...

Here's a Dawn report on Pakistan's rising citrus exports:

The exports of Pakistani citrus have registered an increase of 70 per cent in a year, Minister for Commerce Makhdoom Amin Fahim told National Assembly on Wednesday.

In a written reply to the question of Ms Nighat Parveen Mir, he said the exports of citrus have been increased up to US$162.6 million from July to March in the year 2011-12 compared to US$95.8 million during the corresponding period last year.

The country has also exported 247,909 metric ton mangoes to various countries from 2008 to 2010-11. In the year 2008-09, as many as 73,437 metric ton mangoes were exported, while 84,921 MT mangoes were exported in 2009-10, and 89,551 MT mangoes were exported in 2010-11.

In a written reply to another question he said, European Union – the union of 27 European countries is the largest business partner of Pakistan. EU had already announced concession on 75 products for Pakistan subject to waiver. The matter is now with European Parliament for legislation before implementation. Pakistan is making diplomatic efforts for getting concessions on 75 products.

He said Pakistan will qualify for duty free access to EU from January 1, 2014 as the country has ratified all the 27 international conventions.

In reply to another question he said, Pakistan and India are in the process of normalizing bilateral trade relations under resumed composite dialogue. As a first step, negative list of 1,209 tariff lines have been notified.

With the phasing out of negative list by December 31, 2012, complete trade normalization with India will be in place subject to the removal of the non-tariff barriers by the Indian government.

In written reply to question he said, country’s imports stands at $34.82 million during 2008-09, $34.71 million in 2009-10, $ US 40.41 million in 2010-11, and $44.91 million in 2011-12.

The volume of trade between Pakistan and Africa was $2.4 billion and $3.09 billion respectively.


http://dawn.com/2012/09/05/citrus-exports-register-70-percent-increase-in-one-year/

Riaz Haq said...

Here's a BR story on Pak-Aus collaboration in horticulture and dairy sectors:

FAISALABAD: Australian and Pakistani scientists are striving to boost productivity of mango, citrus and dairy.



This was stated by Dr John Spriggs, a professor of Australian Institute for Sustainable Communities, University of Canberra, while addressing participants of Australia-Pakistan Agriculture Sector Linkages Program (ASLP II) research group meeting at Syndicate Hall of the University of Agriculture Faisalabad (UAF) here on Friday.



He said horticultural and dairy sectors of Pakistan had great productivity potential, which was not being exploited as per capacity. He emphasized scientists to device farmers friendly solutions and packages.



He maintained that ASLP-II project would provide guidelines towards destination of prosperity and rural development. He was of the view that the three-year duration project had been initiated under developed areas of Sindh and Punjab.
-----------

ASLP 2 will:

Enhance selected value chains that benefit the rural poor through improved productivity market and employment opportunities
Support analysis that improves economic and natural resource management
Build the capacity of government, private and civil sectors to service the needs of stakeholders across the program.

ASLP 2 features:

implementation within value-chain frameworks, with additional attention to benefiting the poor and marginalized
focus on horticulture (mango and citrus) and livestock (dairy) sectors, with scope to later extend to other industries
attention to underlying policy, and institutional and technical capacity building
support for baseline assessment of the poverty and gender dimensions, and the modalities and technologies for modern communication within the industries, to broaden improvements and to enhance benefit flows to the poor and marginalised
poverty, gender and communication studies to strengthen capacity for better targeting of effort and extension delivery, and enhance intra- and inter-project collaboration and engagement with industry.


http://www.brecorder.com/pakistan/business-a-economy/88746-australia-pakistan-agri-research-group-meeting-.html

http://aciar.gov.au/aslp

HopeWins Junior said...

Mangoes, Chadar, Leather, Rice = Lack of diversification. This is exactly what I have been saying.

QUOTE March 08, 2013:

MISSING EXPORT OPPORTUNITIES In 1980 Pakistan was still substantially ahead of Turkey and Indonesia in the level of its manufactured exports and had about a quarter of Indian exports, though it had already fallen behind Malaysia, Philippines and Mexico in the 1970s. But thirty years later Pakistan's manufactured exports are less than 30 percent of Indonesia's level and only 18 percent of Turkey's. India's exports are now 8-9 times larger while Vietnam a new comer to the field has manufactured exports three times that of Pakistan.

The following table which provides a comparison on the basis of total exports of goods and services presents clear evidence of how far Pakistan has fallen in orienting its economy to exports, virtually the engine of global growth. China and most other East Asian countries are in a class by themselves but traditionally inward looking economies like India, Turkey, and Bangladesh have increased their export orientation remarkably in the last thirty years. In 1980 India had an export to GDP ratio (6 percent) half that of Pakistan (12 percent) but now its ratio at 23 percent far exceeds that of Pakistan. Even Bangladesh has moved ahead in this respect.

Among large developing countries Pakistan has the least diversified pattern of manufactured exports with the exception of Bangladesh. More than 75 percent of Pakistan's manufactured goods exports consist of textiles and clothing compared with less than 12 percent for developing countries as a group and 6.5 percent for world as a whole. While Pakistan is a major exporter of textiles and clothing, accounting for nearly 2 percent of world exports, its exports of manufactured goods other than textiles and clothing are very small. At $4.5 billion in 2011 they were only 0.04 percent of world manufactured goods exports. For comparison, Vietnam a relative new exporter had other manufactured goods exports ten times that of Pakistan in 2011.

READMORE: http://alturl.com/7twd2

Riaz Haq said...

You really haven't lived until you have tasted Pakistani mangoes, particularly Chaunsa and Anwar Ritol

Pakistan has started commercial exports of mangoes to the US – the world’s biggest and arguably the most lucrative market of mangoes.
The first consignment of 2.9 tons has already been sold out just within a few hours of reaching stores in Houston and Dallas – the two US cities with a considerable Pakistani Diaspora – while another shipment of six tons is going to be airlifted this week. After covering Houston and Dallas, their next consignment will be directed to New York – the biggest concentration of Pakistani community in the US.
The company behind all this is not a renowned one. In fact, its owners are exporting mangoes to the US for the first time and they have completed all the necessary arrangements – from US import permit certificate to the shipment – within three months.
“It all started when a Pakistani American told my partner three months ago that the Pakistani community wants to taste Pakistani mangoes. And, that he should do something,” Farm House Export Director Naveed Nadir told The Express Tribune in an interview. “My partner and I took it as a challenge and we finally succeeded in our goal.”
“I think in the past Pakistani exporters did not pursue the right channels to reduce the export costs, which is why no Pakistani exporter succeeded in exporting mangoes to the US markets,” said Nadir. The two partners said that they wanted to bring in the best taste of Pakistan mangoes to their customers in the US. “One of the reasons why we have made mango exports feasible in the US is our route through which we are completing the necessary irradiation process in Houston.
“Our cost of irradiation in Houston is just 50 cents per kg compared to the other irradiation facility in Chicago whose price is $5 per kg,” he added.
Food irradiation is a promising food safety technology that eliminates disease-causing germs from foods. Since the US authorities want to complete the irradiation process at its facilities, many Pakistani exporters get discouraged in exporting to the US. “We have completed all the safety requirements of the US authorities so we are sure if anyone comply all the required packaging requirement, he or she can also export mangoes to the US,” he said.
According to Nadir, the retail price of his 2.5kg mango pack is $25, which is reasonable compared to Indian mangoes available in the market. The retail price of Indian Kesar is $30 per a 3kg pack while the world-renowned Alphonso mangoes are available in $35 per 3kg pack.
Currently, Mexican and other South American mango varieties are widely imported in the United States, along with Indian and Australian mangoes. It is for the first time that Pakistan has got an opportunity to supply the country’s mango to the US market.
The USA remains the most important destination for mango exporters, having an annual demand of 200,000 tons.
Farm House Export wants to export over 100 tons of mangoes to the US in this season.

http://tribune.com.pk/story/723311/broadening-horizons-pakistani-mangoes-make-their-way-into-us-households/

Haroon said...

There is another event which will create a huge market of Pakistani Mangos In CIS. First time this year Pakistani Mangos have been imported and received excellent welcome.